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Are you using Pinterest effectively?

Posted by Dan Hinmon, MCSMN Director @DanHinmon, Thu, Apr 25 12:59pm

I was on a call with a handful of MCSMN members this week when the talk turned to Pinterest. None of us is using Pinterest for much more than posting infographics. How about you? Are you using Pinterest successfully? Do you know of any health care organization that is? Please comment!

Liked by Kimberly Dorris

Hi Dan – I'm not on Pinterest, but had this experience recently…the GDATF is currently working on a project that will collate evidence-based links on Graves' disease into a single website. The company we're working with wanted to include some Pinterest links from the American Thyroid Association. The problem: The ATA stuff was great – but all of the "pins" underneath were basically offering snake oil for sale! I decided to eliminate any links from Pinterest for this project (although, of course, we were able to link to the info directly from the ATA's website).

Hi Dan! We have a Pinterest account but it is sort of the last thing I think about when it comes to social. We are a dental practice so it's hard to see any sort of engagement with our infographics that we put on the platform. We do focus mainly on teeth whitening but there's only so many graphics you can make about that topic. Every infographic that I make for Facebook I will put on Pinterest as well. We currently have 13 boards with 240 pins.

We are an allergy clinic and have had pretty good success with Pinterest despite not putting a ton of effort into it. Our posts about food allergy friendly recipes, etc. are popular. As well as allergy-friendly household tips. We also re-pin to our own boards.

Most recently we've been posting about one of our employee wellness initiatives which is an organic straw bale garden. This has seen the most engagement so far.

Pinterest started off as an intern project for the first couple of years. We hired our last intern and now social is a big part of her job. We have 17 boards with 2,866 pins.

Looks like the experience with Pinterest reflected by these three comments runs the gamut, @KimberlyGDATF @kaylaschaffer31 @bethdavidson. As a followup question, are you content with your current efforts, or would you like more content on this site or at our annual conference re: Pinterest?

@DanHinmon

Looks like the experience with Pinterest reflected by these three comments runs the gamut, @KimberlyGDATF @kaylaschaffer31 @bethdavidson. As a followup question, are you content with your current efforts, or would you like more content on this site or at our annual conference re: Pinterest?

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Right now I would say I wish we did a little more. Mainly because I am repurposing the graphics from FB, not making them to stand on out on Pinterest. I think if we had a FT graphic designer things would be different.

Admittedly, I need to increase my utilization of Pinterest. 🙁

I've used Pinterest as an individual, but not as an organization. I have used it to collect and organize training material for workshops, and it actually worked alright for that. It's easy to update, but not easy to organize.

Hi @DanHinmon I think it's a great idea to revive interest in Pinterest – it's kinda fallen off many of our radars, but it's still great for SEO. The best content that works there are infographics which are still hugely popular. I've always admired the Cleveland Clinic's infographics and they use them to good effect on Pinterest https://www.pinterest.ie/clevelandclinic/

@MarieEnnisOConnor

Hi @DanHinmon I think it's a great idea to revive interest in Pinterest – it's kinda fallen off many of our radars, but it's still great for SEO. The best content that works there are infographics which are still hugely popular. I've always admired the Cleveland Clinic's infographics and they use them to good effect on Pinterest https://www.pinterest.ie/clevelandclinic/

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Good reminder to create and share infographics, @MarieEnnisOConnor. They almost feel old school to me now. Perhaps we need a resurgence of Pinterest talk here on MCSMN.

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