Discussions

Anybody familiar with Brainshark?

Posted by Mike Boehmer @mikeboehmer57, Sep 27, 2012

Trying to decide if I want to devote time to researching this. http://www.brainshark.com/

I’m not, but will check with @makalajohnson because she handles most of our vendor evaluations.

We had a similar discussion, a little over a year ago. I tried brainshark then. My recollection was that it was relatively simple and easy to use, and that it had some good potential. However, after setting up my first presentation, I never ended up having a need for it, so I haven’t been back in over a year.

My sense is that is worth spending a little time learning about and knowing, in case the chance to use it ever comes up, but I wouldn’t devote a lot of time to it.

My two cents….

(See the previous discussion at
https://socialmedia.mayoclinic.org/topic/brainshark-anybody-used-it/

However, the presentation I created is no longer available)

I used it at my previous company, http://www.NanoString.com for quite a lot of content in the early days as an educational tool on the technology and as a lead generation tool. We had it connected up with Salesforce.com and it was quite effective. People would enter their information before they watched the video, and it would be entered into SF.com. We could see who watched, for how long, if they returned to watch again and other stats that could help us understand their level of interest. You could also set up polling questions as people go through the presentation. We didn’t use that part but it looked easy enough to set up. Overall, it was very easy to set up and record audio. That was 3 years ago. Not sure if there is something better at this point.

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