Aggressive Promotion 'Discounted services' as main marketing strategy
Hello dear MCSM Networkians 🙂
I was asked to consult one of the top 5 hospitals' chains in the middle east regarding their digital marketing strategy and structure of digital marketing unit where they are allocating about 55K USD as a monthly advertising budget on 4 Digital marketing channels. about 90% of the monthly budget is allocated to promote discounts and the other 10% for all other types of content mainly for promoting Visiting international consultants.
Their complaint was that they never meet the expectations.
my primary advice was to limit the massive amount of services discounts and redirect the budget for creation of premium content showing the capabilities of the team and facilities, level of quality and technical advancement, testimonials, equipment, and content that promote health etc
My question to you, How do you find aggressive promotions as a main marketing strategy for a healthcare facility?
What would be your advice for such a case?
Love you all
Liked by Dan Hinmon, MCSMN Director