Facebook advertising for advocacy campaign
My organisation is looking to do some paid advertising on Facebook to promote one of our campaigns, aimed at reducing road trauma, in the lead up to a state election. Specifically, we want to raise public awareness of the dangers of open (i.e. unrestricted) speed limits and how they can result in road accidents, traumatic injuries and death. One political party has thrown their support behind ending the open speed limits, and although we are not taking a highly politicised approach, we would be wanting to influence voters come election time.
We have a small budget ($100) and will be launching the campaign with a video. I will be on vacation at the time it is launched, so to make things easier for the rest of the team who is covering for me (none of whom are social media experts) I am going to suggest boosting a few posts.
Unfortunately we’ve never had a budget for Facebook advertising before, so I’m shooting in the dark a bit with no previous results to work off.
The advice I’d like from all of you is what you think we should do with our small budget to get the most impact. I’m torn between going for broke with a boosted post on launch day, and splitting the funds between a launch post and one closer to the election date. Or, even stretching the amount out over the entire period before the election (approx three weeks). Any opinions would be greatly appreciated!
Liked by Dan Hinmon, MCSMN Director