A Fun, Free Insightful Tool for your Corporate Twitter Account
I've played around a little with a Twitter visualization tool called @Chirpty.com which visually shows your Twitter Network by digital engagement. Although there's no quantitative description of how they calculate your digital relationships, it does subjectively feel likes it a pretty good measure of who you are engaging with on social media.
Look how well the Washington State Medical Association is engaging with trusted sources—probably a good role model for healthcare corporations to aspire to.
My personal network is also interesting from the perspective of diversity and focus, both strengths 😀 and weaknesses 😒.