Webinars

Webinar Archives

March 15, 2016

March Webinar: Mayo Clinic Social Media Network on Blab

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

In just nine months, Blab.im has gotten significant traction as an easy-to-use, mobile-friendly video chat platform. While Periscope is great for interactive one-to-many broadcasts, Blab is all about group discussions. Instead of one video perspective, Blab allows up to four video participants at a time in a format reminiscent of the Brady Bunch. We began March on […]

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Tags: Blab, Janet Kennedy, MIke Sevilla


January 27, 2016

February Webinar: Online Reputation for Physicians: Creating Success

By Margaret Shepard, Communications Specialist Margaret_Marie

Patients routinely use the Internet to choose doctors and read online reviews. And while review sites help decision making, there are problems with review sites. Most posts are anonymous. Doctors aren’t free to reply because of HIPAA regulations and find themselves  defined by just a handful of reviews. Still, online reviews matter. The more reviews a high-performing practice has, the more likely […]

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July 2, 2015

Webinar: Leveraging LinkedIn for Your Hospital

By meredithgould meredithgould

LinkedIn is largely an untapped resource when it comes to social media for hospitals and health care systems. Let’s change that for you and your organization. Plan to join us on Tuesday, July 21 (1-2 p.m. ET) when Michael Yoder explains and then answers your questions about how to: strategically implementing and/or enhancing a LinkedIn page […]

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May 21, 2015

June Webinar: Getting Physicians Involved and Engaged With Social Media

By meredithgould meredithgould

It’s the Holy Grail for healthcare Social Media Managers: convincing physicians to engage online. Successfully doing so involves making a case that social media is neither a waste of time nor threat to reputation. Plan to join us on Wednesday, June 24 (1-2 p.m. ET) when Libby Mitchell, Social Media Coordinator at University of Utah Health Care, describes […]

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April 29, 2015

Webinar | Relationship Resuscitation: Using Social Media for Service Recovery

By meredithgould meredithgould

Service recovery is a well-known operating practice in the retail, hospitality, and healthcare industries. We know how this works in person, but how about online? How has social media changed the way we engage with those who use – and need – our services and products? Plan to join us on Thursday, May 21 (1-2 p.m. […]

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April 15, 2015

15 Reasons Twitter is Worth Physicians’ Time

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

When we encourage Mayo Clinic physicians to get involved in Twitter, many are at least willing to give it a try. Others raise objections that generally fall into one of two categories: I’m too busy! I don’t have enough time for email and all my other responsibilities. Why would I open another channel? What’s the […]

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April 12, 2015

Webinar | Talking About Highlights From SXSW 2015

By meredithgould meredithgould

For 22 years, the SXSW Interactive Festival has brought together more than 30,000 digital creatives from across the United States and around the world. They gather in Austin, Texas for five very full days (and nights) of panels, presentations, brainstorming, networking, deal-making, socializing, creating, innovating, and fun. A healthcare track, added for the first time in 2011, […]

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