Webinars

Webinar Archives

February 23, 2018

How to Conduct a Social Media Audit

By Marie Ennis-O'Connor MarieEnnisOConnor

In my webinar, How to Create an Awareness Campaign with Social Media, I outlined a step-by-step plan to create an awareness campaign from setting campaign objectives right through to measuring a campaign’s impact. Every good plan starts with an assessment of your current situation. Particularly if you’re working on a small team with tight budgets […]

View full entry

Tags: campaign, Facebook, Google Analytics, social media audit, Twitter


January 24, 2018

Identifying Brand Priorities to Create a Sustainable Content Calendar

By Audrey Laine Seymour, Senior Communications Specialist audreylaine

In the webinar “4 Steps to Creating a Sustainable Content Calendar,” Taryn and I offered a few tips to help health care communications professionals start 2018 with a strong strategy. The first step is to review analytics. Step 2: Identify Brand Priorities Your brand priorities should be the first items penciled in on your content […]

View full entry

Tags: content calendar, content marketing, editorial calendar, Platforms, Software, strategy, Tactics & Best Practices


April 10, 2017

Webinar: Physicians, Patients & Rare Diseases on Social Media

By Dan Hinmon, MCSMN Director DanHinmon

On July 26, 2016, we hosted a webinar with Dr. Joseph Dearani, chair of the Division of Cardiovascular Surgery at Mayo Clinic, and a patient, Cynthia Burstein Waldman. Although our webinars are generally limited to premium members, we open three webinars each year to basic members and the public as well. This webinar was one of the […]

View full entry

Tags: Cynthia Burstein Waldman, Dr. Joseph Dearani, Facebook, Lee Aase, rare diseases, webinar


July 18, 2016

July Webinar: Physicians, Patients & Rare Diseases on Social Media

By Margaret Shepard, Communications Specialist Margaret_Marie

Both patients and physicians are finding practical benefits using social media. This is particularly true for patients with rare heart conditions. Dr. Joseph Dearani, Chair of the Division of Cardiovascular Surgery at Mayo Clinic, is using Facebook pages to consolidate information for patients and their families as well as to provide a space for patients […]

View full entry

Tags: Cynthia Burstein Waldman, Dr. Joseph Dearani, webinar


June 6, 2016

June Webinar: Content Strategy That Made St. Elizabeth Healthcare the Region’s Leader in Facebook Engagement

By Margaret Shepard, Communications Specialist Margaret_Marie

St. Elizabeth Healthcare, a Mayo Clinic Care Network Member, is rethinking their use of social media and it has more than doubled their engagement in just a few months. Join us on June 21st at 12 pm CT for a webinar with St. Elizabeth’s marketing leaders and their social media agency, Northlich. They will discuss their evolving […]

View full entry

Tags: Content strategy, St. Elizabeth Healthcare


May 4, 2016

May Webinar: Converting Coverage Into Actions – Search, Social and the News Release

By Margaret Shepard, Communications Specialist Margaret_Marie

At no other time in history have so many people been consuming news. Is your news reaching and activating your key audiences? Join us on May 25th at 11 am CT for a broadcasted workshop by Serena Ehrlich, Business Wire’s Director of Social and Evolving Media. We will discuss how changes in human behavior have […]

View full entry

Tags: Serena Ehrlich, webinar


March 29, 2016

How Blab Can Impact Healthcare

By Janet Kennedy jkennedy93

Could there be a sillier name than “Blab” for a professional social network? Well, if we can get used to Twitter, SnapChat and Pinterest, we can get used to Blab. Blab – the live video conversation platform (and Google Hangouts killer) is about to celebrate its first anniversary. Launched in April 2015, it didn’t take […]

View full entry

Tags: Blab, Janet Kennedy, MIke Sevilla


© Mayo Clinic Social Media Network. All Rights Reserved.