Webinars

Webinar Archives

April 10th, 2017

Webinar: Physicians, Patients & Rare Diseases on Social Media

By Dan Hinmon, MCSMN Director DanHinmon

On July 26, 2016, we hosted a webinar with Dr. Joseph Dearani, chair of the Division of Cardiovascular Surgery at Mayo Clinic, and a patient, Cynthia Burstein Waldman. Although our webinars are generally limited to premium members, we open three webinars each year to basic members and the public as well. This webinar was one of the […]

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Tags: Cynthia Burstein Waldman, Dr. Joseph Dearani, Facebook, Lee Aase, rare diseases, webinar


July 18th, 2016

July Webinar: Physicians, Patients & Rare Diseases on Social Media

By Margaret Shepard, Communications Specialist Margaret_Marie

Both patients and physicians are finding practical benefits using social media. This is particularly true for patients with rare heart conditions. Dr. Joseph Dearani, Chair of the Division of Cardiovascular Surgery at Mayo Clinic, is using Facebook pages to consolidate information for patients and their families as well as to provide a space for patients […]

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Tags: Cynthia Burstein Waldman, Dr. Joseph Dearani, webinar


June 6th, 2016

June Webinar: Content Strategy That Made St. Elizabeth Healthcare the Region’s Leader in Facebook Engagement

By Margaret Shepard, Communications Specialist Margaret_Marie

St. Elizabeth Healthcare, a Mayo Clinic Care Network Member, is rethinking their use of social media and it has more than doubled their engagement in just a few months. Join us on June 21st at 12 pm CT for a webinar with St. Elizabeth’s marketing leaders and their social media agency, Northlich. They will discuss their evolving […]

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Tags: Content strategy, St. Elizabeth Healthcare


May 4th, 2016

May Webinar: Converting Coverage Into Actions – Search, Social and the News Release

By Margaret Shepard, Communications Specialist Margaret_Marie

At no other time in history have so many people been consuming news. Is your news reaching and activating your key audiences? Join us on May 25th at 11 am CT for a broadcasted workshop by Serena Ehrlich, Business Wire’s Director of Social and Evolving Media. We will discuss how changes in human behavior have […]

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Tags: Serena Ehrlich, webinar


March 29th, 2016

How Blab Can Impact Healthcare

By Janet Kennedy jkennedy93

Could there be a sillier name than “Blab” for a professional social network? Well, if we can get used to Twitter, SnapChat and Pinterest, we can get used to Blab. Blab – the live video conversation platform (and Google Hangouts killer) is about to celebrate its first anniversary. Launched in April 2015, it didn’t take […]

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Tags: Blab, Janet Kennedy, MIke Sevilla


March 15th, 2016

March Webinar: Mayo Clinic Social Media Network on Blab

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

In just nine months, Blab.im has gotten significant traction as an easy-to-use, mobile-friendly video chat platform. While Periscope is great for interactive one-to-many broadcasts, Blab is all about group discussions. Instead of one video perspective, Blab allows up to four video participants at a time in a format reminiscent of the Brady Bunch. We began March on […]

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Tags: Blab, Janet Kennedy, MIke Sevilla


January 27th, 2016

February Webinar: Online Reputation for Physicians: Creating Success

By Margaret Shepard, Communications Specialist Margaret_Marie

Patients routinely use the Internet to choose doctors and read online reviews. And while review sites help decision making, there are problems with review sites. Most posts are anonymous. Doctors aren’t free to reply because of HIPAA regulations and find themselves  defined by just a handful of reviews. Still, online reviews matter. The more reviews a high-performing practice has, the more likely […]

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