Webinars

Webinar Archives

January 15, 2019

Shifting the “Privacy Calculus” for the Patients Online

By Colleen Young, Connect Director colleenyoung

For many people, sharing about their health online overrides conventional concerns about privacy. Each person weighs the benefits and risks arriving at their own “privacy calculus”. Patients and caregivers who share about their health in online communities told me that they agree with Alan Westin’s concept of privacy: The right to privacy is the individual’s […]

View full entry

Tags: Online community, patient community, patient data, privacy, security


May 9, 2018

3 Tips For Increasing Engagement with Facebook

By Kristine (KS) Austin ksaustin

I’ve got a bone to pick with Facebook. Listen, Zuck, you want to push for-profit brands to advertise in order to increase their visibility on the platform? Fine. You need to make money, I get it. But forcing nonprofits to advertise their Pages in order to attract donors? Do you see the problem here? I […]

View full entry

Tags: content marketing, Facebook, staff engagement, video


April 5, 2018

Making Social Media Social

By Margaret Shepard, Communications Specialist Margaret_Marie

In the webinar, Social Media Is Social: Don’t Be Afraid to Engage, Stacy and I shared Mayo Clinic’s history of comment monitoring and how it has evolved. Here are a few tips and tools our team found useful. How to respond to negative comments Responding to negative comments is important. On Facebook, your organization’s lack […]

View full entry

Tags: monitoring


March 8, 2018

Ten Keys To Creating Viral Content For Your Next Campaign

By Marie Ennis-O'Connor MarieEnnisOConnor

In my webinar, How to Create an Awareness Campaign with Social Media, I outlined a step-by-step plan to create an awareness campaign from setting campaign objectives right through to measuring a campaign’s impact.  In previous posts, I shared a process for conducting a social media audit, advice on getting to know your audience better,  a […]

View full entry

Tags: content marketing, Content strategy, marketing, viral


February 28, 2018

How to Add Visual Appeal to Your Social Media Campaign

By Marie Ennis-O'Connor MarieEnnisOConnor

In my webinar, How to Create an Awareness Campaign with Social Media, I outlined a step-by-step plan to create an awareness campaign from setting campaign objectives right through to measuring a campaign’s impact.  In previous posts, I shared a process for conducting a social media audit, advice on getting to know your audience better,  and […]

View full entry

Tags: branding, images, photos, video, visual content


February 27, 2018

A 5-Point Guide to Choosing the Right Social Channel for Your Campaign

By Marie Ennis-O'Connor MarieEnnisOConnor

In my webinar, How to Create an Awareness Campaign with Social Media, I outlined a step-by-step plan to create an awareness campaign from setting campaign objectives right through to measuring a campaign’s impact.  Before you jump into the tactical details of your plan, you should take time for some preparatory research. In previous posts, I […]

View full entry

Tags: Analytics, audience, Facebook, listening, Pinterest, Platforms, segmentation, strategy, Twitter


February 26, 2018

How to Create an Awareness Campaign with Social Media: Understanding Your Audience

By Marie Ennis-O'Connor MarieEnnisOConnor

In my webinar, How to Create an Awareness Campaign with Social Media, I outlined a step-by-step plan to create an awareness campaign from setting campaign objectives right through to measuring a campaign’s impact.  Before you jump into the tactical details of your social media plan, it’s critical that you take the time to understand your […]

View full entry

Tags: Analytics, audience, listening, personas, segmentation


© Mayo Clinic Social Media Network. All Rights Reserved.