Webinars

For many people, sharing about their health online overrides conventional concerns about privacy. Each person weighs the benefits and risks arriving at their own “privacy calculus”. Patients and caregivers who share about their health in online communities told me that they agree with [...]
By Colleen Young, Connect Director • January 15, 2019
I’ve got a bone to pick with Facebook. Listen, Zuck, you want to push for-profit brands to advertise in order to increase their visibility on the platform? Fine. You need to make money, I get it. But forcing nonprofits to advertise their Pages in order to attract donors? Do [...]
By Kristine (KS) Austin • May 9, 2018
In the webinar, Social Media Is Social: Don’t Be Afraid to Engage, Stacy and I shared Mayo Clinic’s history of comment monitoring and how it has evolved. Here are a few tips and tools our team found useful. How to respond to negative comments Responding to negative [...]
By Margaret Shepard, Communications Specialist • April 5, 2018
In my webinar, How to Create an Awareness Campaign with Social Media, I outlined a step-by-step plan to create an awareness campaign from setting campaign objectives right through to measuring a campaign’s impact.  In previous posts, I shared a process for conducting a social media audit, advice on [...]
By Marie Ennis-O'Connor • March 8, 2018
In my webinar, How to Create an Awareness Campaign with Social Media, I outlined a step-by-step plan to create an awareness campaign from setting campaign objectives right through to measuring a campaign’s impact.  In previous posts, I shared a process for conducting a social media audit, advice on [...]
By Marie Ennis-O'Connor • February 28, 2018
In my webinar, How to Create an Awareness Campaign with Social Media, I outlined a step-by-step plan to create an awareness campaign from setting campaign objectives right through to measuring a campaign’s impact.  Before you jump into the tactical details of your plan, you should take time for some [...]
By Marie Ennis-O'Connor • February 27, 2018
In my webinar, How to Create an Awareness Campaign with Social Media, I outlined a step-by-step plan to create an awareness campaign from setting campaign objectives right through to measuring a campaign’s impact.  Before you jump into the tactical details of your social media plan, it’s critical that you [...]
By Marie Ennis-O'Connor • February 26, 2018