November 19, 2014

Report from #MayoRagan: Using Videos to Help Reduce Surgical Anxiety

By jasonpratt jasonpratt

Mary O’Connor, M.D., a Mayo Clinic orthopedic surgeon from our Florida campus, presented at our Social Media Summit on her project to reduce surgical anxiety through educational videos. Here’s her review of the project:

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November 17, 2014

How to Build an Ethical and Compliant Social Media Program

By MakalaArce MakalaArce

Does the acronym “HIPAA” produce anxiety? Do you know how FTC guidelines apply to social media marketing and communications? If you feel you need more clarity in interpreting these guidelines for social media communications, you’re not alone. As health care communicators, it’s difficult to navigate and interpret the laws and apply them to social media, but it […]

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November 10, 2014

Report from #MayoRagan: Measuring Internal Communications

By MakalaArce MakalaArce

Do you know if your communications are working? How do you measure electronic communications like intranets and social enterprise networks? Which metrics matter most to senior leaders? Learn how to measure your communications initiatives and the best way to calculate ROI to ensure your program’s success from David Oarr, Director of Online Communications at APCO Worldwide.  

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November 7, 2014

Patients Share About How Social Media Saved Them

By Hoyt Finnamore HoytFinnamore

Winners of this year’s Patient-Caregiver Scholarship Contest shared stories about how social media contributed to their health in a special panel discussion during this year’s Social Media Week. Their message: Social media is about more than collecting likes and shares or broadcasting information. It’s about connection, engagement and much more. The following videos share additional insights from these […]

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September 8, 2014

Serendipitous Benefits of Medical Expert Videos

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

Martha Grogan, M.D., is a Mayo Clinic cardiologist who has a particular interest in cardiac amyloidosis, a relatively rare disease in which a type of protein accumulates in the heart. I had an opportunity recently to interview Dr. Grogan about her motivation for creating cardiac amyloidosis videos and her experience with them, including some unexpected […]

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October 24, 2013

Brand Journalism with the Mayo Clinic News Network

By Ronald Petrovich ronaldpetrovich

Brand Journalism offers opportunity for both the media and your organization. At the #MayoRagan Health Care Social Media Summit at @MayoClinic, consultant/writer Jim Yisela, @jpyr ,Mayo Clinic Media Relations Manager Karl Oestreich and I, Ron Petrovich , Manager, Mayo Clinic Center for Social Media #MCCSM, conducted a workshop on how to tell, not sell your story. We […]

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September 19, 2013

Summit Spotlight: Video production tips

By Randy Schwarz randyschwarz

Editor’s Note: This post by Jessica Levco originally appeared on Ragan’s Healthcare Communication News and previews a pre-conference workshop from the 5th Annual Health Care Social Media Summit in October, which is part of Social Media Week at Mayo Clinic.  Sometimes, medical information can be downright boring. No matter, it’s your responsibility to share important messages with medical staff and […]

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