October 27, 2017

Mayo Clinic Piano Duo Still Bringing Joy to Thousands

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

A nine-year-old video of a piano duet at Mayo Clinic by then-octogenarians Marlow and Frances Cowan of Ankeny, Iowa has gone viral. Again. At about noon yesterday I received an email from our MCSMN Medical Director, Dr. Farris Timimi, an avid Reddit user, that someone posted the YouTube link to Reddit just an hour earlier […]

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Tags: reddit, YouTube

June 12, 2017

Livestream from the exam room: Navigating patient privacy and new technology

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

 “The needs of the patient come first.” This Mayo Clinic value drives our mission. It also drives our response to the use of live video in the exam room. We’ll explain. Today, patients have a variety of live video and livestreaming options available to use during their medical appointments. In some situations, this technology is […]

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Tags: Facebook Live, livestream, Mayo Clinic, Offenbacher, patient privacy, Periscope, Social Media, social media policy, YouTube, YouTube Live

April 26, 2017

YouTube SEO 101: How to Drive More Search Engine Traffic to Your Videos

By Shea Jennings, Communications Specialist csjennings

YouTube is a crowded platform, especially for health care communicators. Search for a common condition like “epilepsy,” for instance, and you get 580,000 results: patient stories, medical animations, lectures, and more. With so much information available, how can you drive viewers to your video? One solution is to make your content easier to find through […]

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Tags: SEO, YouTube

March 3, 2017

Member Conference Call: Choosing the Best Equipment for Facebook Live Broadcasts

By Dan Hinmon, MCSMN Director DanHinmon

Join us for a premium member conference call on Wednesday, March 15, at 2 p.m. CDT. Rachel Caldwell Mullins, digital communications manager at University of Kansas Medical Center, posted the following question in our discussion forum recently: I’ve seen some broadcasts where it’s nearly impossible to hear the speakers or it just seems like the […]

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Tags: equipment, Facebook Live, Member Conference Call, Shawn Bishop, Taryn Offenbacher

February 1, 2017

Go Beyond View Count with YouTube Analytics

By Shea Jennings, Communications Specialist csjennings

When I publish a video on our Mayo Clinic YouTube channel, I’m often asked a few months later for an update on “how the video is doing.” Usually the client wants to know how many people have watched the video. If the number of views is high, the video must be great – right? Actually, […]

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Tags: YouTube Analytics

December 14, 2016

Shoot iPhone Video like a Pro!

By Audrey Laine Seymour, Senior Communications Specialist audreylaine

We’re often asked for tips on how to shoot video with a smartphone. “How do I get the best quality?” and “Do I need a microphone?” are among the most common questions. This video shares the basics on how to create high-quality video with your iPhone. (Android users: check out this version.) Here are some […]

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Tags: iPhone, YouTube

December 7, 2016

Engage Your YouTube Audience with Interactive Features

By Shea Jennings, Communications Specialist csjennings

A good YouTube video makes your viewers want to keep watching. A great video can inspire them to take action – to visit your website, subscribe to your channel, or make a donation. If you’re already creating great content, the challenge is how to call viewers to action. YouTube’s solution is interactive features, or clickable […]

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Tags: Annotations, Cards, YouTube

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