Video

Video

June 11, 2018

If you Missed Social Media Residency, You Missed This…

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

Social Media Residency is a swift one-day journey through social media. We talk strategy, what’s new and next on Facebook, Twitter, Instagram, LinkedIn, strategies for physicians and nurses, measurement and monitoring, and how to optimize video—with members of the Social and Digital Innovation team available during the entire event to offer support, guidance, and answers. […]

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Tags: Instagram, podcasts, residency, YouTube


June 7, 2018

The Revolutionary Impact of Consumer-Grade Video

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

In this series I’ve identified several inflection points in our adoption of social media at Mayo Clinic, including our first podcast, creating our Facebook page, easing into Twitter and getting started with blogging. All of these were important steps, but none had greater impact than Mayo’s (eventual) embrace of consumer-grade video. In keeping with its diagnostic, […]

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Tags: #MayoClinicDNA, video


April 18, 2018

How to Create Square and Landscape Videos with Lower Thirds

By Audrey Laine Seymour, Communications Specialist audreylaine

The post, How We Published 31 Videos in 31 Days: Behind the Scenes of the Colorectal Cancer Expert Series, explained how our team used tools to maximize quantity and optimize quality. In this post, you’ll learn how to create square and 16:9 versions of videos, and add lower thirds. Tools Your phone – I have an […]

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Tags: how to create video, landscape video, square video, video creation


April 7, 2018

Opportunistic Origins of Mayo Clinic Social Media

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

It was fitting and timely that, as Margaret Shepard reported on Wednesday, a viral music video featuring two Mayo Clinic orthopedic surgery residents led to their appearance Tuesday on the nationally syndicated talk show, Ellen. In many ways the story of Dr. Elvis Francois and Dr. William Robinson mirrors that of another famous Mayo Clinic […]

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Tags: #MayoClinicDNA, YouTube


January 16, 2018

6 YouTube SEO Best Practices You Must Start

By Sara Flick sflick

Providing relevant content to prospective patients and other stakeholders is an important part of any health care brand’s communication strategy. YouTube, the second largest search engine beyond only Google, is an important and often underutilized channel for reaching prospective customers and stakeholders. Many factors determine a YouTube video’s ranking within both the YouTube search as […]

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Tags: strategy, video, YouTube


December 26, 2017

How To Create Square Video

By Audrey Laine Seymour, Communications Specialist audreylaine

If you were at the MCSMN Annual Conference earlier this month, then you heard Mari Smith talk about the importance of square video on Facebook. (If you missed it, you can read the recap of Day 1 and Day 2.) One staggering stat is this: Square video (1:1) takes up 78% more real estate in a mobile newsfeed than […]

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Tags: Facebook Video, square video, video


December 13, 2017

Your Step-by-Step Guide to Scheduling A Facebook Live

By Audrey Laine Seymour, Communications Specialist audreylaine

In presentations at the #MCSMN Annual Conference and Residency this week, several people have asked me how to schedule a Facebook Live on Facebook. With this guide, you can schedule Facebook Lives for your Page, so your followers will receive Facebook notifications. Some important things to note before you schedule: You cannot go live with […]

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