Social Media Residency is a swift one-day journey through social media. We talk strategy, what's new and next on Facebook, Twitter, Instagram, LinkedIn, strategies for physicians and nurses, measurement and monitoring, and how to optimize video—with members of the Social and Digital Innovation team available during the [...]
By Taryn Offenbacher, Senior Communications Specialist • June 11, 2018
In this series I've identified several inflection points in our adoption of social media at Mayo Clinic, including our first podcast, creating our Facebook page, easing into Twitter and getting started with blogging. [...]
By Lee Aase • June 7, 2018
The post, How We Published 31 Videos in 31 Days: Behind the Scenes of the Colorectal Cancer Expert Series, explained how our team used tools to maximize quantity and optimize quality. In this post, you'll learn how to create square and 16:9 versions of videos, and add lower thirds. [...]
By Audrey Laine Seymour • April 18, 2018
It was fitting and timely that, as Margaret Shepard reported on Wednesday, a viral music video featuring two Mayo Clinic orthopedic surgery residents led to their appearance Tuesday on the nationally syndicated talk show, Ellen. In many ways the story of Dr. Elvis Francois and Dr. [...]
By Lee Aase • April 7, 2018
Providing relevant content to prospective patients and other stakeholders is an important part of any health care brand’s communication strategy. YouTube, the second largest search engine beyond only Google, is an important and often underutilized channel for reaching prospective customers and stakeholders. Many factors determine a YouTube video's ranking [...]
By Sara Flick • January 16, 2018
If you were at the MCSMN Annual Conference earlier this month, then you heard Mari Smith talk about the importance of square video on Facebook. (If you missed it, you can read the recap of Day 1 and Day 2.) One staggering stat is this: Square video (1:1) [...]
By Audrey Laine Seymour • December 26, 2017
In presentations at the #MCSMN Annual Conference and Residency this week, several people have asked me how to schedule a Facebook Live on Facebook. With this guide, you can schedule Facebook Lives for your Page, so your followers will receive Facebook notifications. Some important things to note before you schedule:
  • You [...]
By Audrey Laine Seymour • December 13, 2017