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April 18, 2019

2019 Social Media Residency Dates Announced

By Dan Hinmon, MCSMN Director DanHinmon

Social Media Residency: What is It? For those who want more in-depth learning, attend a social media residency. Just as medical residency is more advanced than medical school, MCSMN residency goes beyond basics to specialized learning within a collaborative environment. Residency is constantly morphing to provide the most current content, but it generally consists of: What’s new […]

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April 16, 2019

Build Community and Trust with Facebook Watch Parties

By Audrey Laine Seymour, Senior Communications Specialist audreylaine

A Facebook Watch Party is a showing of curated videos gathered into one post, on which viewers comment in real-time, much like a Facebook Live broadcast. Facebook first launched Watch Party to Groups in July 2018 and then all Pages and people in November. Mayo Clinic has hosted two Watch Parties, which featured video content […]

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Tags: #WatchParty


December 4, 2018

Should I Post on Social Media? | Decision Tree

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

Facebook. LinkedIn. Twitter. Pinterest. Instagram. Blogs. Emails. So many options. As a social media marketer, you likely understand the needs and content requirements for each but it can be overwhelming for our clients and partners to navigate. To help them understand the type of content that belongs on each platform, using their goals, audience, and […]

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November 28, 2018

Tweet your way to new connections at your next professional meeting in 7 steps

By Nicole Brudos Ferrara nicoleferrara

These days, a smart phone is a must-have accessory when attending professional meetings and conferences. Attendees use them to snap photos of every slide presented, groaning in disappointment if the speaker clicks to the next slide before they’ve snapped a photo. Photos of the best slides get posted to Twitter. And the best tweets get […]

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Tags: conference, Symplur


November 9, 2018

Ten Tips to Make the Most of the #MCSMN Annual Conference

By Dr. Katherine Y. Brown @drkatherineybrown drkatherineybrown

Are you in eager anticipation of the Mayo Clinic Social Media Network Conference? If you have attended before, you know what to expect. However, if you are a first-time attendee, as I was last year, you may be a little bit nervous when you really should be excited. This conference will exceed your expectations. Here […]

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October 31, 2018

The MacGyver Method for Social Media Video | Part 1: Platforms

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

“MacGyver’s persistence and the improvisational nature of his plans make him difficult to thwart…” As social media and communications professionals, our lives and professions are intrinsically linked to technology. And technology has a way of demanding persistence and improvision. The Internet connection is lost. The mic won’t deliver sound. A fire alarm rings in the middle […]

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July 20, 2018

Good Cancer? It’s Still Cancer – Experts by Experience

By alekaleighton alekaleighton

Almost six years ago, the doctor told me I had thyroid cancer. “But don’t worry,” he quickly added, clearly noticing the color draining from my face, “you are going to be fine. You have time to find a surgeon, it’s not the worst cancer, and you have the GOOD CANCER.” With those final words, my […]

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