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December 4, 2018

Should I Post on Social Media? | Decision Tree

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

Facebook. LinkedIn. Twitter. Pinterest. Instagram. Blogs. Emails. So many options. As a social media marketer, you likely understand the needs and content requirements for each but it can be overwhelming for our clients and partners to navigate. To help them understand the type of content that belongs on each platform, using their goals, audience, and […]

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November 28, 2018

Tweet your way to new connections at your next professional meeting in 7 steps

By Nicole Brudos Ferrara nicoleferrara

These days, a smart phone is a must-have accessory when attending professional meetings and conferences. Attendees use them to snap photos of every slide presented, groaning in disappointment if the speaker clicks to the next slide before they’ve snapped a photo. Photos of the best slides get posted to Twitter. And the best tweets get […]

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Tags: conference, Symplur


November 9, 2018

Ten Tips to Make the Most of the #MCSMN Annual Conference

By Dr. Katherine Y. Brown @drkatherineybrown drkatherineybrown

Are you in eager anticipation of the Mayo Clinic Social Media Network Conference? If you have attended before, you know what to expect. However, if you are a first-time attendee, as I was last year, you may be a little bit nervous when you really should be excited. This conference will exceed your expectations. Here […]

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October 31, 2018

The MacGyver Method for Social Media Video | Part 1: Platforms

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

“MacGyver’s persistence and the improvisational nature of his plans make him difficult to thwart…” As social media and communications professionals, our lives and professions are intrinsically linked to technology. And technology has a way of demanding persistence and improvision. The Internet connection is lost. The mic won’t deliver sound. A fire alarm rings in the middle […]

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July 20, 2018

Good Cancer? It’s Still Cancer – Experts by Experience

By alekaleighton alekaleighton

Almost six years ago, the doctor told me I had thyroid cancer. “But don’t worry,” he quickly added, clearly noticing the color draining from my face, “you are going to be fine. You have time to find a surgeon, it’s not the worst cancer, and you have the GOOD CANCER.” With those final words, my […]

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April 11, 2018

Everyone Loves an Underdog – Especially on Social Media

By Jenny Nowatzke jnowatzke

Every summer, fans across the U.S. flock to Omaha, Nebraska, for the NCAA Men’s College World Series (CWS). For a city without a professional sports team, it’s a big deal. The locals happily cheer for all eight teams vying for a championship, but the biggest fans happen to be the smallest. When the Coastal Carolina […]

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October 20, 2017

Member Conference Call: Blog vs. Newsroom?

By Dan Hinmon, MCSMN Director DanHinmon

Join us for a premium member conference call on Thursday, November 2, at 2 pm Central.  Last week Katie Whitt at OSF Healthcare started a discussion about blog vs. newsroom content. “Does anyone else face that struggle?” she asked. “Do you have any guidelines around what gets published on your newsroom vs. your blog or […]

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