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July 20, 2018

Good Cancer? It’s Still Cancer – Experts by Experience

By alekaleighton alekaleighton

Almost six years ago, the doctor told me I had thyroid cancer. “But don’t worry,” he quickly added, clearly noticing the color draining from my face, “you are going to be fine. You have time to find a surgeon, it’s not the worst cancer, and you have the GOOD CANCER.” With those final words, my […]

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April 11, 2018

Everyone Loves an Underdog – Especially on Social Media

By Jenny Nowatzke jnowatzke

Every summer, fans across the U.S. flock to Omaha, Nebraska, for the NCAA Men’s College World Series (CWS). For a city without a professional sports team, it’s a big deal. The locals happily cheer for all eight teams vying for a championship, but the biggest fans happen to be the smallest. When the Coastal Carolina […]

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October 20, 2017

Member Conference Call: Blog vs. Newsroom?

By Dan Hinmon, MCSMN Director DanHinmon

Join us for a premium member conference call on Thursday, November 2, at 2 pm Central.  Last week Katie Whitt at OSF Healthcare started a discussion about blog vs. newsroom content. “Does anyone else face that struggle?” she asked. “Do you have any guidelines around what gets published on your newsroom vs. your blog or […]

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May 14, 2017

Member Conference Call Rescheduled to May 24: Let’s Talk About Apps!

By Dan Hinmon, MCSMN Director DanHinmon

Thanks to Rachel Miller (@rachelhm) for raising a great question in the community recently: Is your healthcare system using apps to connect/educate? On Wednesday, May 24 at 12 noon CDT Chris Boyer (@chrisboyer) has agreed to lead a discussion about the pros and cons healthcare organizations face when considering an app as part of their communication […]

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May 9, 2017

Everybody’s Free To Wear Sunscreen

By Audrey Laine Seymour, Communications Specialist audreylaine

In my last post, I talked about two types of fishermen: sportsmen and bait-n-waiters. Sportsmen are the go-getters, the researchers, the ones constantly improving their game. The bait-n-waiters… well, you could mistake them for sunbathers if you don’t look closely enough. There are many downfalls of being a bait-n-waiter. We’ll discuss a few of them […]

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April 3, 2017

Member Conference Call: Let’s Talk About the Annual Conference!

By Dan Hinmon, MCSMN Director DanHinmon

Join us for a premium member conference call on Thursday, April 6, at 2 p.m. CDT. Registration is now open for the Mayo Clinic Social Media Network Annual Conference in Scottsdale, Arizona, on December 11-12. We’ve planned 4 inspirational keynotes, 6 compelling case studies, 3 expert consultation sessions, and an evening taco and drinks reception complete […]

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September 15, 2016

Empower Staff with a Printable Handout Explaining Social Media Assets

By Taryn Offenbacher, Communications Specialist toffenbacher

We did it. We created a printable handout to explain our social media assets. Isn’t there a digital way to communicate that information, you ask. In a digital world where the laptop case replaced the briefcase, the iPad replaced the notepad and social media replaced socializing, we picked good, old-fashioned paper to communicate our digital […]

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