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October 20th, 2017

Member Conference Call: Blog vs. Newsroom?

By Dan Hinmon, MCSMN Director DanHinmon

Join us for a premium member conference call on Thursday, November 2, at 2 pm Central.  Last week Katie Whitt at OSF Healthcare started a discussion about blog vs. newsroom content. “Does anyone else face that struggle?” she asked. “Do you have any guidelines around what gets published on your newsroom vs. your blog or […]

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May 14th, 2017

Member Conference Call Rescheduled to May 24: Let’s Talk About Apps!

By Dan Hinmon, MCSMN Director DanHinmon

Thanks to Rachel Miller (@rachelhm) for raising a great question in the community recently: Is your healthcare system using apps to connect/educate? On Wednesday, May 24 at 12 noon CDT Chris Boyer (@chrisboyer) has agreed to lead a discussion about the pros and cons healthcare organizations face when considering an app as part of their communication […]

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May 9th, 2017

Everybody’s Free To Wear Sunscreen

By Audrey Laine Seymour, Communications Specialist audreylaine

In my last post, I talked about two types of fishermen: sportsmen and bait-n-waiters. Sportsmen are the go-getters, the researchers, the ones constantly improving their game. The bait-n-waiters… well, you could mistake them for sunbathers if you don’t look closely enough. There are many downfalls of being a bait-n-waiter. We’ll discuss a few of them […]

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April 3rd, 2017

Member Conference Call: Let’s Talk About the Annual Conference!

By Dan Hinmon, MCSMN Director DanHinmon

Join us for a premium member conference call on Thursday, April 6, at 2 p.m. CDT. Registration is now open for the Mayo Clinic Social Media Network Annual Conference in Scottsdale, Arizona, on December 11-12. We’ve planned 4 inspirational keynotes, 6 compelling case studies, 3 expert consultation sessions, and an evening taco and drinks reception complete […]

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September 15th, 2016

Empower Staff with a Printable Handout Explaining Social Media Assets

By Taryn Offenbacher, Communications Specialist toffenbacher

We did it. We created a printable handout to explain our social media assets. Isn’t there a digital way to communicate that information, you ask. In a digital world where the laptop case replaced the briefcase, the iPad replaced the notepad and social media replaced socializing, we picked good, old-fashioned paper to communicate our digital […]

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September 14th, 2016

Capturing Patient Reviews and Pesky Regulatory Details (Part 2)

By Jeff Segal jeffsegal

In my last post, we discussed how the Federal Trade Commission impacts rules and regulations related to capturing reviews for posting online. To recap, the guiding principle is not to pay for reviews. No money, no gift cards, no discounts on future goods or services. If you do offer such perks, you must disclose that […]

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Tags: HIPAA


July 26th, 2016

Early Bird Registration Open for #MayoInOz

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

Early Bird registration is now open for Mayo Clinic’s Second International Healthcare and Social Media Summit, which we’re holding Nov. 15-16 in Melbourne, Australia. The planning committee, led by Lisa Ramshaw, has a great program in the works. We’re pleased to announce that our keynoters include: Andrew Grill, former CEO of Kred and currently Global […]

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Tags: #MayoInOz, Andrew Grill, Brian Loew, Colleen Young, Lisa Ramshaw


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