Twitter

Twitter

January 23, 2018

How to Use Analytics to Create a Sustainable Content Calendar

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

In the webinar “4 Steps to Creating a Sustainable Content Calendar” Audrey Laine and I offered a few tips to help health care communications professionals start 2018 with a strong strategy. Step 1: Review Analytics We started with analytics because these metrics will help you identify what worked, what didn’t, and where to invest your […]

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Tags: content calendar, content marketing, editorial calendar, Facebook, Instagram, Twitter


January 5, 2018

Twitter Chats Build Community

By Colleen Young, Connect Director colleenyoung

Editor’s Note: This essay is part of our weekly #TimeLessWisdom series, in which we’re highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health Care. Learn more about the series. A Twitter chat, like many things, is relatively easy to start. However, building relationships and sustaining the community requires time and effort. The groundwork for […]

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Tags: #FlashbackFriday, #TimelessWisdom, Case Studies, Community Development, Platforms, strategy, Tactics & Best Practices, Tweet chat, Twitter, Twitter Chat


December 28, 2017

Small Steps, Big Results: Inspiration from the 2017 Annual Conference

By Kimberly Dorris KimberlyGDATF

I took one last scroll through my Twitter feed on my way to the MCSMN Conference and Social Media Residency, and a spot-on quote from the Center for Coping (@centerforcoping) caught my eye: “Anxiety happens when you think you have to figure out everything all at once. Breathe. You’re strong. You got this. Take it […]

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Tags: Annual Conference, content marketing, Facebook, Instagram, social strategy, Twitter


December 19, 2017

Using Metrics to Gather Content Ideas from Users

By MakalaArce MakalaArce

We need a lot of content. We publish about 15 Twitter and 10 Facebook posts per day on our primary, enterprise Mayo Clinic accounts. Our post ideas often come from news releases, media hits, patient stories, and information from Mayo Clinic colleagues. To supplement these posts, we use data from two different sources to identify content […]

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Tags: bit.ly, Facebook, Google Analytics, Makala Arce, metrics, search terms, Twitter


September 20, 2017

Defusing Controversy through Social Media Engagement

By MakalaArce MakalaArce

A few weekends ago I was on comment monitoring duty for Mayo Clinic and started to see displeased tweets rolling in about a research study. Someone tweeted the following concern to about 18,000 Twitter followers: That tweet resonated with people, evidenced by 180 retweets and 147 likes. A follow-up tweet said:  Another person called the […]

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Tags: case study, engagement, negative feedback, research, Social Media


July 5, 2017

Repurposing Top Performing Tweets

By MakalaArce MakalaArce

About a month ago I set out to share some insights from our Q1 metrics with the following blogposts: Best Performing Post Types on Facebook and Twitter Successful Posts Despite Few Likes, Comments, and Shares Making Social Media Referral Metrics Actionable This final post of my metrics series highlights a high-impact strategy you can begin applying today: […]

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Tags: Makala Arce, Mayo Clinic, repurpose, tweets, Twitter


May 3, 2017

Best Performing Post Types on Facebook and Twitter

By MakalaArce MakalaArce

The idea for this blogpost came from Kevin Fonger’s comment on my recent blogpost, How often should we post on Facebook? He asked whether we had measured which post types performed best during our limited Facebook study. We actually measure post type metrics on a quarterly basis to determine how they impact total engagements, which are […]

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Tags: Facebook, Makala Arce, Mayo Clinic, metrics, Post Types, Social Media, Twitter


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