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December 26, 2018

A Metrics Insight and Timely Personal Advice

By Stacy Theobald stacytheobald

As 2018 draws to a close, here’s an interesting story on the importance of digging beneath the surface of your social media metrics. You may also find the subject matter of the underlying story helpful in your personal life. Our team tracks metrics performance on a weekly basis, looking at our reach on Facebook and […]

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November 28, 2018

Tweet your way to new connections at your next professional meeting in 7 steps

By Nicole Brudos Ferrara nicoleferrara

These days, a smart phone is a must-have accessory when attending professional meetings and conferences. Attendees use them to snap photos of every slide presented, groaning in disappointment if the speaker clicks to the next slide before they’ve snapped a photo. Photos of the best slides get posted to Twitter. And the best tweets get […]

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Tags: conference, Symplur


November 19, 2018

6 Head-to-Head Annual Conference Advertising Comparisons

By MakalaArce MakalaArce

For several years, I’ve written a blog post on our annual event advertising results. Past ones can be found here, here, and here. Many of those take-aways still apply, but rather than reiterating previous lessons, I wanted to take a newer, lighter approach to this review. It will be less big picture and instead show […]

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Tags: advertising, Facebook, LinkedIn, Makala Arce, metrics, Susannah Fox, Twitter


July 2, 2018

Symphonic Media Synergy and the 17-Year Problem

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

The slow dissemination of scientific and medical advances is one of the tragedies of modern medicine. People continue to suffer with various diseases, conditions and injuries because discoveries that could help them take so long—researchers estimate 17 years on average—to be translated into practice. One of our milestone stories in the evolution of social media […]

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Tags: Erin Turner, Jayson Werth, Richard Berger, UT Split


June 11, 2018

If you Missed Social Media Residency, You Missed This…

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

Social Media Residency is a swift one-day journey through social media. We talk strategy, what’s new and next on Facebook, Twitter, Instagram, LinkedIn, strategies for physicians and nurses, measurement and monitoring, and how to optimize video—with members of the Social and Digital Innovation team available during the entire event to offer support, guidance, and answers. […]

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Tags: Instagram, podcasts, residency, YouTube


May 1, 2018

Becoming a Leader on Social Media

By Audrey Laine Seymour, Communications Specialist audreylaine

At Mayo Clinic, staff is encouraged to use social media, and training and resources are available to help us use it safely and effectively with confidence. But how do researchers and physicians (or anyone) become leaders on social media when there are millions of people on each platform?! Raising your profile on social media takes […]

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Tags: hashtags, leader, social media thought leadership, Symplur, Twitter


April 29, 2018

Don’t be intimidated by ‘bloggers who blog about blogging’

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

Two external consultants — Shel Holtz and Andy Sernovitz — played important roles more than a decade ago in our Mayo Clinic social media journey. As our media team was considering how we might use technologies like blogs, Facebook and YouTube, visits to Rochester by Shel (2007) and Andy (2008) had two-fold benefits: They helped […]

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Tags: #MayoClinicDNA


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