Strategy, Tactics & Best Practices

Social Media Residency is a swift one-day journey through social media. We talk strategy, what's new and next on Facebook, Twitter, Instagram, LinkedIn, strategies for physicians and nurses, measurement and monitoring, and how to optimize video—with members of the Social and Digital Innovation team available during the [...]
By Taryn Offenbacher, Senior Communications Specialist • June 11, 2018
It's not news to anyone working professionally in social media that organic reach for brands has been declining for several years. Whereas previously a large percentage of Facebook or Twitter followers would see any particular post on a brand page or account, today that reach has declined to something in [...]
By Lee Aase • May 22, 2018
I’ve got a bone to pick with Facebook. Listen, Zuck, you want to push for-profit brands to advertise in order to increase their visibility on the platform? Fine. You need to make money, I get it. But forcing nonprofits to advertise their Pages in order to attract donors? Do [...]
By Kristine (KS) Austin • May 9, 2018
“What does the pound sign mean?” I hear this question at least once a month. Some may laugh, but the hashtag really isn’t that old. It was just born on Twitter 11 years ago, and then it took a few years to catch on. Technically, a hashtag [...]
By Audrey Laine Seymour • May 4, 2018
At Mayo Clinic, staff is encouraged to use social media, and training and resources are available to help us use it safely and effectively with confidence. But how do researchers and physicians (or anyone) become leaders on social media when there are millions of people on each platform?! Raising your [...]
By Audrey Laine Seymour • May 1, 2018
On May 25, the General Data Protection Regulation (GDPR) officially goes into effect, spurring organizations across the world to review how they control, collect, and share personal data belonging to EU citizens. To get a “local” perspective, we asked #MCSMN member Olga Schibli to weigh in on the changes. Ms. [...]
By Olga Schibli • April 27, 2018
The post, How We Published 31 Videos in 31 Days: Behind the Scenes of the Colorectal Cancer Expert Series, explained how our team used tools to maximize quantity and optimize quality. In this post, you'll learn how to create square and 16:9 versions of videos, and add lower thirds. [...]
By Audrey Laine Seymour • April 18, 2018