Strategy, Tactics & Best Practices

Medicine is one of the most regulated industries in the world, and it isn’t any wonder that physicians and scientists expect detailed guidelines for all aspects of their jobs! When it comes to social media, Mayo Clinic has guidelines for staff, but we haven’t developed tools to help researchers [...]
By Audrey Laine Seymour • August 13, 2018
Maureen Marshall will present "Empathetic Civility in an Uncivil Social World: Responding to Public Comments on CDC Social Media Channels" at the Mayo Clinic Social Media Network 2018 Annual Conference. To learn more from Maureen and other expert speakers, please join us! Check any of your social media feeds [...]
By Maureen Marshall • August 9, 2018
Medical researchers make daily discoveries that impact the lives of others. It’s not just the “famous” discoveries, such as Penicillin or G-suits, but lesser-known discoveries, too. For example, the public often hears the term “nanomedicine” in the news, but I doubt if a random person in the public could tell [...]
By Audrey Laine Seymour • August 7, 2018
Voice search provides some unique challenges for healthcare marketers in the coming years. Now is the time to start thinking of your strategy. According to Gartner, about 30 percent of all searches will be done without a screen by 2020; Com Score predicts that by 2020 half of all searches [...]
By Ahava Leibtag • August 2, 2018
If you aren’t using employee advocacy on social media as a way to engage and spread the message about the work being done at your organization, you are missing a big opportunity. Studies show that word-of-mouth is more trusted than other forms of marketing or advertising. Your physicians and [...]
By Beth Granger • July 25, 2018
The slow dissemination of scientific and medical advances is one of the tragedies of modern medicine. People continue to suffer with various diseases, conditions and injuries because discoveries that could help them take so long—researchers estimate 17 years on average—to be translated into practice. One of [...]
By Lee Aase • July 2, 2018
In Dr. Stephen R. Covey's book, The 7 Habits of Highly Effective People, Habit 7 is Sharpen the Saw. "We must never become too busy sawing to take time to sharpen the saw." The principle is that we can become so busy doing the work, we forget to tend, [...]
By Taryn Offenbacher, Senior Communications Specialist • June 13, 2018