Strategy, Tactics & Best Practices

Finding your marketing stride in a fast-paced digital world is challenging enough. Layer in health care marketing and you have a whole new set of limitations, nuances, and hills to climb. But there are ways to navigate these challenges and bring your social media marketing strategy to the next level. [...]

By Cindy Elliott, Sr Marketing Specialist • May 22, 2019

Navigating the world with an impaired sense of sight or hearing is difficult, but within the digital sphere, that challenge is even greater as we reduce the entire spectrum of sensory input down to sight and sound. What happens when one (or both) of those senses is impaired?

In health care, we face a [...]

By Andrew McGlothlen • May 15, 2019

Online reviews. Google. Vitals. Healthgrades. Oh, how we have a love-hate relationship with these review sites. Good reviews help our physicians shine and provide valuable patient insight, but poor reviews can tarnish their online reputation and may not accurately reflect broad patient consensus.

And, frankly, they can distract and discourage. [...]

By Taryn Offenbacher, Senior Communications Specialist • May 8, 2019

As your summer vacation plans inch closer, get ahead of your content calendar by planning for the following holidays, events, and awareness months.Please note: the items listed below are a select sampling of events, not a comprehensive guide. We encourage you to consider the holidays and awareness months that are [...]

By Taryn Offenbacher, Senior Communications Specialist • May 2, 2019
We must never be too busy to take time to sharpen the saw. - Stephen Covey Industry conferences offer valuable opportunities to "sharpen the saw." You are your organization's greatest asset and taking time to learn from and connect with experts is worth the effort. The Mayo Clinic Social Media [...]
By Taryn Offenbacher, Senior Communications Specialist • April 10, 2019
Congratulations to Dr. Katherine Brown on becoming a Silver Fellow! In early 2018, Katherine created a social media plan to increase staff utilization of social media and to improve communication with stakeholders. The strategy outlined an approach to provide training for staff to learn about Twitter and create [...]
By Audrey Laine Seymour • March 22, 2019
"What about Snapchat?" This is a common question our social media team is asked. We like to test out the latest platforms, explore use cases, and see if there is a solid reason to join and add an additional platform into our social media mix. We hadn't found that [...]
By Margaret Shepard, Communications Specialist • January 8, 2019