Strategy, Tactics & Best Practices

May 22, 2019

6 Things to Consider With Healthcare Paid Social Media Strategy

By Cindy Elliott, Sr Marketing Specialist celliott

Finding your marketing stride in a fast-paced digital world is challenging enough. Layer in health care marketing and you have a whole new set of limitations, nuances, and hills to climb. But there are ways to navigate these challenges and bring your social media marketing strategy to the next level. Experiment With so many social […]

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Tags: advertising


May 15, 2019

Optimizing Social Media for Impairments

By Andrew McGlothlen andrewmcglothlen

Navigating the world with an impaired sense of sight or hearing is difficult, but within the digital sphere, that challenge is even greater as we reduce the entire spectrum of sensory input down to sight and sound. What happens when one (or both) of those senses is impaired? In health care, we face a stronger […]

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Tags: Accessibility, captions, OSF HealthCare


May 8, 2019

Understanding Online Reviews

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

Online reviews. Google. Vitals. Healthgrades. Oh, how we have a love-hate relationship with these review sites. Good reviews help our physicians shine and provide valuable patient insight, but poor reviews can tarnish their online reputation and may not accurately reflect broad patient consensus. And, frankly, they can distract and discourage. We welcome, even encourage, patient […]

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Tags: online reviews


May 2, 2019

Summer Holidays and Awareness Events For Your Content Calendar

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

As your summer vacation plans inch closer, get ahead of your content calendar by planning for the following holidays, events, and awareness months. Please note: the items listed below are a select sampling of events, not a comprehensive guide. We encourage you to consider the holidays and awareness months that are significant to your audience […]

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Tags: content calendar


April 10, 2019

2019 Social Media Conferences

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

We must never be too busy to take time to sharpen the saw. – Stephen Covey Industry conferences offer valuable opportunities to “sharpen the saw.” You are your organization’s greatest asset and taking time to learn from and connect with experts is worth the effort. The Mayo Clinic Social Media Network hosts the nation’s premiere […]

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March 22, 2019

MCSMN Welcomes New Silver Fellow – Katherine Brown, Ed.D., from Meharry Medical College

By Audrey Laine Seymour, Senior Communications Specialist audreylaine

Congratulations to Dr. Katherine Brown on becoming a Silver Fellow! In early 2018, Katherine created a social media plan to increase staff utilization of social media and to improve communication with stakeholders. The strategy outlined an approach to provide training for staff to learn about Twitter and create personal accounts that they’ll maintain. She became a […]

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January 8, 2019

Testing Snapchat Filters

By Margaret Shepard, Communications Specialist Margaret_Marie

“What about Snapchat?” This is a common question our social media team is asked. We like to test out the latest platforms, explore use cases, and see if there is a solid reason to join and add an additional platform into our social media mix. We hadn’t found that use case with Snapchat until the […]

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Tags: Snapchat


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