Strategy, Tactics & Best Practices

Editor's Note: Farris Timimi, M.D. is the medical director for the Mayo Clinic Center for Social Media. We often view the introduction of social media tools into an organization as a one-time event when in reality it is a process like any other, moving through logical stages. From a high-level perspective, each of us who advocate for social media in our organizations ought to develop a clear plan for this process. This plan should include action items, metrics and goals that will be unique to your organization. However, for all organizations, two common stages represent barriers that can be difficult to overcome if not anticipated and understood.
By Farris Timimi MD, Medical Director, Mayo Clinic Social Media Network • July 6, 2012
Peppers & Rogers Group recently hosted a webinar about the 5 steps in health care's social media agenda. According to Dietrch Chen and Marc Ruggiano of Peppers & Rogers Group's practice, health care social media strategy consists of 5 simple steps:
  1. Understand it
  2. Embrace it
  3. Observe it
  4. [...]
By • May 3, 2012
The Mayo Clinic Center for Social Media is collaborating with Modern Healthcare to produce a special event this month as part of the magazine's webinar series. On Thursday, August 25, 2011 we will produce a live webinar called Making the Business Case for Social Media in Healthcare: [...]
By • August 8, 2011
While many hospital marketers have already accepted and/or embraced the use of social media, there continue to be holdouts in the "C-suite" who struggle to accept social media as a valid strategic tool. Why this reluctance? I have a theory... By now most of us are familiar with the "five stages of grief" identified by psychologist Elisabeth Kübler-Ross. I suspect that as modern marketers struggle with the "death" of outdated marketing strategies, the same five stages can be applied to their reluctance to embrace the new medium of social media. Stage 1: Denial At first, hospital leadership has a tendency to deny the very fact that social media greatly impacts how people search online for healthcare information. Rather than accept that
  • YouTube comprises 25% of all Google searches
  • Facebook is a valid source for millions of online healthcare searchers
  • Twitter has become an acceptable and trusted form of communication
...hospital leaders continue to reject the mainstream use of social media. Examples: "No one uses social media to look for health problems." . . . "Why would anyone look at YouTube for hospitals? It's preposterous!!" . . . "Twitter is only for leaking unverified news stories and facilitating revolutions in the Middle East – not for healthcare!" Stage 2: Anger Once they start to see past this denial, the next phase reluctant hospital executives face is extreme anger at the very existence of social media. At this stage, there is a tendency to react with irrational behavior, outrageous litigation and general discontent with the web (as a marketing vehicle) itself.
By • May 19, 2011
The Hippocratic Oath is one of the first ethical conduct statements used by physicians. Contrary to popular belief, the oath is not required by most modern medical schools. Today many medical schools have recognized the importance that professionalism and ethics play in medicine and have incorporated these fundamentals into [...]
By • April 13, 2011

Dan Zarrella (@danzarrella) bills himself as a "social media scientist." A colleague recently shared his slides on #TimeSci:

[slideshare id=7435244&doc=scienceoftiming-110329132704-phpapp01]

You may be familiar with some of these timing suggestions, but I think the slides are worth consulting.  Some of the points that hit me:
  • Don't call [...]
By • April 8, 2011
Meredith Gould is a member of the External Advisory Board for the Mayo Clinic Center for Social Media. She originally developed this post for the Social Media Health Network member site. For a list of member organizations and how to join, visit the Network tab. Here's a sweeping statement [...]
By meredithgould • March 28, 2011