Strategy, Tactics & Best Practices

October 10, 2018

An “ikigai” Model For Healthcare Social Media

By Matthew Rehrl matthewrehrl

Matthew Rehrl, MD, will present “Ikigai 2.0 – Finding and Using Your Purpose in a Social Media World” at the Mayo Clinic Social Media Network 2018 Annual Conference. To learn more from Dr. Rehrl and other expert speakers, please join us! The word ikigai (pronounced “icky-guy”) is an ancient Japanese term which roughly translates into “the reason for which […]

View full entry

Tags: Matthew Rehrl


September 27, 2018

When, Whether and How to Join the Social Conversation

By Monique Tremblay moniquet

Monique Tremblay and Tom Hardej will present “When, Whether and How to Join the Social Conversation: The Debate Around Thoughts and Prayers” at the Mayo Clinic Social Media Network 2018 Annual Conference. To learn more from Monique and Tom and other expert speakers, please join us! By: Monique Tremblay and Tom Hardej, Massachusetts General Hospital Whether you’re a team of […]

View full entry

Tags: crisis


September 24, 2018

Announcing The Mayo Clinic Film Social Press Kit

By Taryn Offenbacher, Communications Specialist toffenbacher

On September 25 and 26, American documentarian Ken Burns is releasing a new film on PBS, “The Mayo Clinic: Faith – Hope – Science.” While Mayo Clinic was simply the subject of the documentary, giving nearly full access (patient privacy standards upheld) to the filmmakers for three years, with no editorial control, we are excited […]

View full entry


September 19, 2018

The Questions Your Patients Are Too Embarrassed to Ask: Using Digital Listening to Inform Your Social Strategy

By Erica Freckelton efreckelton

Erica Freckelton will present “The Questions Your Patients Are Too Embarrassed to Ask: Using Digital Listening to Inform Your Social Strategy” at the Mayo Clinic Social Media Network 2018 Annual Conference. To learn more from Erica and other expert speakers, please join us! What if you could tap into the data-based wealth of knowledge currently being aggregated from your […]

View full entry


September 13, 2018

Don’t Let These 3 Common Fears Stop You from Creating a Vibrant Patient Community

By Colleen Young, Connect Director colleenyoung

Colleen Young will present “How Mayo Clinic’s Patient Online Community Changes Health Care and Advances Science” at the Mayo Clinic Social Media Network 2018 Annual Conference. To learn more from Colleen and other expert speakers, please join us! Have you considered an online patient community but have hesitated because concerns about misinformation, misbehavior, and safety seem insurmountable? As we’ve […]

View full entry

Tags: Online community


August 22, 2018

7 Tools To Find Inspiration For Your Headlines

By Marie Ennis-O'Connor MarieEnnisOConnor

Marie Ennis-O’Connor will present “Creating Must-Read Headlines and Compelling Content for Social Media” at the Mayo Clinic Social Media Network 2018 Annual Conference. To learn more from Marie and other expert speakers, please join us! Your headline is the first (perhaps only) impression you make on a prospective reader. And yet many content creators treat their titles as […]

View full entry

Tags: Content strategy, headlines, Marie Ennis-O'Connor


August 21, 2018

Write Better Headlines With These 9 Winning Formulas

By Marie Ennis-O'Connor MarieEnnisOConnor

Marie Ennis-O’Connor will present “Creating Must-Read Headlines and Compelling Content for Social Media” at the Mayo Clinic Social Media Network 2018 Annual Conference. To learn more from Marie and other expert speakers, please join us! “The purpose of a title is to get potential readers to read the first line of your content.” – David Ogilvy David Ogilvy, […]

View full entry

Tags: Content strategy, headlines, Marie Ennis-O'Connor


© Mayo Clinic Social Media Network. All Rights Reserved.