Strategy, Tactics & Best Practices

May 9th, 2017

Everybody’s Free To Wear Sunscreen

By Audrey Laine Seymour, Communications Specialist audreylaine

In my last post, I talked about two types of fishermen: sportsmen and bait-n-waiters. Sportsmen are the go-getters, the researchers, the ones constantly improving their game. The bait-n-waiters… well, you could mistake them for sunbathers if you don’t look closely enough. There are many downfalls of being a bait-n-waiter. We’ll discuss a few of them […]

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May 5th, 2017

One Fish(erman), Two Fish(ermen)

By Audrey Laine Seymour, Communications Specialist audreylaine

In my last post, you read about how preparing a physician for social media is much like helping a novice fisherman determine the tools he needs for a good catch. I’ve never lived more than one hour from the ocean so I’ve seen plenty of saltwater fishermen, and I’ve learned there are two types: sportsmen […]

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May 3rd, 2017

Best Performing Post Types on Facebook and Twitter

By MakalaArce MakalaArce

The idea for this blogpost came from Kevin Fonger’s comment on my recent blogpost, How often should we post on Facebook? He asked whether we had measured which post types performed best during our limited Facebook study. We actually measure post type metrics on a quarterly basis to determine how they impact total engagements, which are […]

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Tags: Facebook, Makala Arce, Mayo Clinic, metrics, Post Types, Social Media, Twitter


May 1st, 2017

Gone Fishin’

By Audrey Laine Seymour, Communications Specialist audreylaine

As we move into summer, you may be thinking about spending some time on the water. Here in Florida, that means a lot of people are going fishing. I was talking with my colleague, Adam Thompson, recently when he shared a story with me. Adam has two sons, and they once told him they wanted […]

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Tags: Content strategy


April 26th, 2017

YouTube SEO 101: How to Drive More Search Engine Traffic to Your Videos

By Shea Jennings, Communications Associate csjennings

YouTube is a crowded platform, especially for health care communicators. Search for a common condition like “epilepsy,” for instance, and you get 580,000 results: patient stories, medical animations, lectures, and more. With so much information available, how can you drive viewers to your video? One solution is to make your content easier to find through […]

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Tags: SEO, YouTube


April 24th, 2017

Social Media is a New Frontier and Always Will Be and Other Lessons from the Social Media Marketing World Conference

By Taryn Offenbacher, Communications Specialist toffenbacher

I love attending conferences as much as the next guy. Large, cold auditoriums, hit-or-miss breakout sessions, forced networking, the hope that you’ll leave with a new idea or two to suggest to the team or impress the boss. You know the drill. However, this was not the regular drill. Last month, I attended Social Media […]

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Tags: AI, bots, Mayo Clinic, Offenbacher, Social Media Examiner, Social Media Marketing World 2017, video


April 13th, 2017

How often should we post on Facebook?

By MakalaArce MakalaArce

Whether an organization posts to its Facebook page once per month or once per hour, that post frequency will affect subsequent account engagement or lack thereof. What’s the “right” frequency? It might be higher than you think. A subset of our Social and Digital Innovation team set up a study to examine optimal post frequency on our enterprise […]

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Tags: Facebook, metrics, Post Frequency


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