Strategy, Tactics & Best Practices

January 8, 2019

Testing Snapchat Filters

By Margaret Shepard, Communications Specialist Margaret_Marie

“What about Snapchat?” This is a common question our social media team is asked. We like to test out the latest platforms, explore use cases, and see if there is a solid reason to join and add an additional platform into our social media mix. We hadn’t found that use case with Snapchat until the […]

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Tags: Snapchat


January 2, 2019

2019 Predictions: What’s In, Out and Evolving on Social Media

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

2018 was quite a year for social media. Twitter added 140 characters and deleted an endless supply of fake accounts, Facebook spent significant time on Capitol Hill explaining data protection, Instagram launched IGTV. Here is what experts predict for 2019: Voice search and smart audio will take the main stage. According to Social Media Examiner, voice […]

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January 1, 2019

Welcome to Mayo Clinic Social Media Network – Let’s Get Started

By Dan Hinmon, MCSMN Director DanHinmon

As you may already know — or will soon discover — we’re a friendly, helpful group. Here we offer tips for getting started as well as enhancing your already existing online presence. (Note: If you’ve joined the community as a basic member, consider upgrading. View your options.) Upload a Photo (All Members) If you haven’t already, help […]

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December 13, 2018

The Launch of Mayo Clinic’s Social Media Toolkit for Researchers

By Margaret Shepard, Communications Specialist Margaret_Marie

By: Margaret Shepard, Communications Specialist, Social and Digital Innovation, Mayo Clinic Department of Public Affairs and Nicole Brudos Ferrara, Senior Communications Specialist, Mayo Clinic Cancer Center, Research and Education Communications, Mayo Clinic Department of Public Affairs At Mayo Clinic nearly 1,000 physician researchers and scientists are pursuing discoveries with the aim of delivering hope and better health […]

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November 28, 2018

Tweet your way to new connections at your next professional meeting in 7 steps

By Nicole Brudos Ferrara nicoleferrara

These days, a smart phone is a must-have accessory when attending professional meetings and conferences. Attendees use them to snap photos of every slide presented, groaning in disappointment if the speaker clicks to the next slide before they’ve snapped a photo. Photos of the best slides get posted to Twitter. And the best tweets get […]

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Tags: conference, Symplur


November 2, 2018

Stories Matter: Why You Should Embed Patient Stories at the Heart of What You Do – Experts by Experience

By Marie Ennis-O'Connor MarieEnnisOConnor

From time to time, the Experts by Experience series features columns–Knowledge Translation–by guest authors who underscore the need for building an engaging, collaborative health care culture. Knowledge Translation columnists include health care leaders, clinicians, researchers, and marketing and communication professionals who translate the importance of integrating first-hand experiences of patients and caregivers, in ways that are meaningful and relevant, to engage and expand the dialogue on […]

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Tags: story telling


November 1, 2018

The MacGyver Method for Social Media Video | Part 2: Quality Tips

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

In Part 2 of the MacGyver Method for Social Media Video, we’ll discuss tips and tools to improve video quality. If you missed yesterday’s post on platform optimization, check it out. This series is named for MacGyver, a character of persistence and improvision–of which social media managers are well adept. To simplify, let’s assume there […]

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Tags: video


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