Strategy, Tactics & Best Practices

September 6th, 2017

Ten Key Questions You Should Ask Before Diving Into Social Media

By Marie Ennis-O'Connor MarieEnnisOConnor

“Social Media” is more than just a marketing buzzword; as the Internet increasingly becomes the medium of choice for researching health information social media has become an important channel for improving the patient experience. A 2013 study conducted by the Pew Research Center’s Internet & American Life Project found that 72% of U.S. internet users had gone […]

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Tags: Health care social media, Marie Ennis-O'Connor, social media strategy


July 20th, 2017

Reduce Email Overload by Managing Notifications

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

Email has enabled us to communicate much more quickly than we could a generation ago. In the workplace it’s the default mode of communication. Unfortunately the volume of even non-spam messages can be overwhelming, with notifications from many social networking sites contributing to the reduced signal-to-noise ratio. Last night I received a message from a colleague […]

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Tags: Facebook, Twitter, Yammer


June 15th, 2017

Finding Time (and Content) for Social Media Sharing

By Audrey Laine Seymour, Communications Specialist audreylaine

Using social media effectively can help you establish yourself as a thought leader while also promoting your organization. But getting started and staying active on social media can be daunting. In this post I’ll show you how you can spend just 30 minutes each week curating content and have at least one post per day on the […]

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Tags: Facebook, LinkedIn, Sharing Mayo Clinic, Twitter


June 12th, 2017

Livestream from the exam room: Navigating patient privacy and new technology

By Taryn Offenbacher, Communications Specialist toffenbacher

 “The needs of the patient come first.” This Mayo Clinic value drives our mission. It also drives our response to the use of live video in the exam room. We’ll explain. Today, patients have a variety of live video and livestreaming options available to use during their medical appointments. In some situations, this technology is […]

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Tags: Facebook Live, livestream, Mayo Clinic, Offenbacher, patient privacy, Periscope, Social Media, social media policy, YouTube, YouTube Live


June 9th, 2017

Making Social Media Referral Metrics Actionable

By MakalaArce MakalaArce

Examining referral traffic metrics can be greatly beneficial if you use them to review and adjust your activities. In a word, they need to be actionable. And to adjust effectively, you first need a clear understanding of your strategy and objectives. One of our key objectives is to increase traffic to our website, MayoClinic.org. Using Google Analytics, our […]

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Tags: Google Analytics, Makala Arce, Mayo Clinic, metrics, referral traffic, referrals


May 9th, 2017

Everybody’s Free To Wear Sunscreen

By Audrey Laine Seymour, Communications Specialist audreylaine

In my last post, I talked about two types of fishermen: sportsmen and bait-n-waiters. Sportsmen are the go-getters, the researchers, the ones constantly improving their game. The bait-n-waiters… well, you could mistake them for sunbathers if you don’t look closely enough. There are many downfalls of being a bait-n-waiter. We’ll discuss a few of them […]

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May 5th, 2017

One Fish(erman), Two Fish(ermen)

By Audrey Laine Seymour, Communications Specialist audreylaine

In my last post, you read about how preparing a physician for social media is much like helping a novice fisherman determine the tools he needs for a good catch. I’ve never lived more than one hour from the ocean so I’ve seen plenty of saltwater fishermen, and I’ve learned there are two types: sportsmen […]

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