Strategy, Tactics & Best Practices

April 10, 2019

2019 Social Media Conferences

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

We must never be too busy to take time to sharpen the saw. – Stephen Covey Industry conferences offer valuable opportunities to “sharpen the saw.” You are your organization’s greatest asset and taking time to learn from and connect with experts is worth the effort. The Mayo Clinic Social Media Network hosts the nation’s premiere […]

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March 22, 2019

MCSMN Welcomes New Silver Fellow – Katherine Brown, Ed.D., from Meharry Medical College

By Audrey Laine Seymour, Senior Communications Specialist audreylaine

Congratulations to Dr. Katherine Brown on becoming a Silver Fellow! In early 2018, Katherine created a social media plan to increase staff utilization of social media and to improve communication with stakeholders. The strategy outlined an approach to provide training for staff to learn about Twitter and create personal accounts that they’ll maintain. She became a […]

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January 8, 2019

Testing Snapchat Filters

By Margaret Shepard, Communications Specialist Margaret_Marie

“What about Snapchat?” This is a common question our social media team is asked. We like to test out the latest platforms, explore use cases, and see if there is a solid reason to join and add an additional platform into our social media mix. We hadn’t found that use case with Snapchat until the […]

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Tags: Snapchat


January 2, 2019

2019 Predictions: What’s In, Out and Evolving on Social Media

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

2018 was quite a year for social media. Twitter added 140 characters and deleted an endless supply of fake accounts, Facebook spent significant time on Capitol Hill explaining data protection, Instagram launched IGTV. Here is what experts predict for 2019: Voice search and smart audio will take the main stage. According to Social Media Examiner, voice […]

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January 1, 2019

Welcome to Mayo Clinic Social Media Network – Let’s Get Started

By Dan Hinmon, MCSMN Director DanHinmon

As you may already know — or will soon discover — we’re a friendly, helpful group. Here we offer tips for getting started as well as enhancing your already existing online presence. (Note: If you’ve joined the community as a basic member, consider upgrading. View your options.) Upload a Photo (All Members) If you haven’t already, help […]

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December 13, 2018

The Launch of Mayo Clinic’s Social Media Toolkit for Researchers

By Margaret Shepard, Communications Specialist Margaret_Marie

By: Margaret Shepard, Communications Specialist, Social and Digital Innovation, Mayo Clinic Department of Public Affairs and Nicole Brudos Ferrara, Senior Communications Specialist, Mayo Clinic Cancer Center, Research and Education Communications, Mayo Clinic Department of Public Affairs At Mayo Clinic nearly 1,000 physician researchers and scientists are pursuing discoveries with the aim of delivering hope and better health […]

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November 28, 2018

Tweet your way to new connections at your next professional meeting in 7 steps

By Nicole Brudos Ferrara nicoleferrara

These days, a smart phone is a must-have accessory when attending professional meetings and conferences. Attendees use them to snap photos of every slide presented, groaning in disappointment if the speaker clicks to the next slide before they’ve snapped a photo. Photos of the best slides get posted to Twitter. And the best tweets get […]

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Tags: conference, Symplur


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