Strategy, Tactics & Best Practices

December 13, 2018

The Launch of Mayo Clinic’s Social Media Toolkit for Researchers

By Margaret Shepard, Communications Specialist Margaret_Marie

By: Margaret Shepard, Communications Specialist, Social and Digital Innovation, Mayo Clinic Department of Public Affairs and Nicole Brudos Ferrara, Senior Communications Specialist, Mayo Clinic Cancer Center, Research and Education Communications, Mayo Clinic Department of Public Affairs At Mayo Clinic nearly 1,000 physician researchers and scientists are pursuing discoveries with the aim of delivering hope and better health […]

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November 28, 2018

Tweet your way to new connections at your next professional meeting in 7 steps

By Nicole Brudos Ferrara nicoleferrara

These days, a smart phone is a must-have accessory when attending professional meetings and conferences. Attendees use them to snap photos of every slide presented, groaning in disappointment if the speaker clicks to the next slide before they’ve snapped a photo. Photos of the best slides get posted to Twitter. And the best tweets get […]

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Tags: conference, Symplur


November 2, 2018

Stories Matter: Why You Should Embed Patient Stories at the Heart of What You Do – Experts by Experience

By Marie Ennis-O'Connor MarieEnnisOConnor

From time to time, the Experts by Experience series features columns–Knowledge Translation–by guest authors who underscore the need for building an engaging, collaborative health care culture. Knowledge Translation columnists include health care leaders, clinicians, researchers, and marketing and communication professionals who translate the importance of integrating first-hand experiences of patients and caregivers, in ways that are meaningful and relevant, to engage and expand the dialogue on […]

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Tags: story telling


November 1, 2018

The MacGyver Method for Social Media Video | Part 2: Quality Tips

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

In Part 2 of the MacGyver Method for Social Media Video, we’ll discuss tips and tools to improve video quality. If you missed yesterday’s post on platform optimization, check it out. This series is named for MacGyver, a character of persistence and improvision–of which social media managers are well adept. To simplify, let’s assume there […]

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Tags: video


October 10, 2018

An “ikigai” Model For Healthcare Social Media

By Matthew Rehrl matthewrehrl

Matthew Rehrl, MD, will present “Ikigai 2.0 – Finding and Using Your Purpose in a Social Media World” at the Mayo Clinic Social Media Network 2018 Annual Conference. To learn more from Dr. Rehrl and other expert speakers, please join us! The word ikigai (pronounced “icky-guy”) is an ancient Japanese term which roughly translates into “the reason for which […]

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Tags: Matthew Rehrl


September 27, 2018

When, Whether and How to Join the Social Conversation

By Monique Tremblay moniquet

Monique Tremblay and Tom Hardej will present “When, Whether and How to Join the Social Conversation: The Debate Around Thoughts and Prayers” at the Mayo Clinic Social Media Network 2018 Annual Conference. To learn more from Monique and Tom and other expert speakers, please join us! By: Monique Tremblay and Tom Hardej, Massachusetts General Hospital Whether you’re a team of […]

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Tags: crisis


September 24, 2018

Announcing The Mayo Clinic Film Social Press Kit

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

On September 25 and 26, American documentarian Ken Burns is releasing a new film on PBS, “The Mayo Clinic: Faith – Hope – Science.” While Mayo Clinic was simply the subject of the documentary, giving nearly full access (patient privacy standards upheld) to the filmmakers for three years, with no editorial control, we are excited […]

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