Strategy, Tactics & Best Practices

January 16th, 2018

6 YouTube SEO Best Practices You Must Start

By Sara Flick sflick

Providing relevant content to prospective patients and other stakeholders is an important part of any health care brand’s communication strategy. YouTube, the second largest search engine beyond only Google, is an important and often underutilized channel for reaching prospective customers and stakeholders. Many factors determine a YouTube video’s ranking within both the YouTube search as […]

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Tags: strategy, video, YouTube


January 12th, 2018

Networked Communication in Mayo Clinic’s DNA: Mass Media

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

Communication via the massive reader, listener, and viewer networks provided through mass media has been second only to Word of Mouth in establishing and enhancing Mayo Clinic’s reputation among patients and potential patients. And of course, Mass Media stories have also fueled Word of Mouth, as consumers discuss stories they’ve read, heard, or viewed with their family and […]

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Tags: #MayoClinicDNA, mass media, Mayo Clinic history, The Doctors Mayo


January 5th, 2018

Twitter Chats Build Community

By Colleen Young, Connect Director colleenyoung

Editor’s Note: This essay is part of our weekly #TimeLessWisdom series, in which we’re highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health Care. Learn more about the series. A Twitter chat, like many things, is relatively easy to start. However, building relationships and sustaining the community requires time and effort. The groundwork for […]

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Tags: #FlashbackFriday, #TimelessWisdom, Case Studies, Community Development, Platforms, strategy, Tactics & Best Practices, Tweet chat, Twitter, Twitter Chat


January 3rd, 2018

Word of Mouth in Mayo Clinic’s DNA

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

Networked Communication is one major strand in the double helix of Mayo Clinic’s cultural DNA, paired with Mayo’s Revolutionary Patient-Centered Organization. Last time we looked at the role of professional networking in Mayo Clinic’s origins, growth, and development. In these next two posts in the #MayoClinicDNA series, we’ll examine the impact of networked communications in […]

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Tags: #MayoClinicDNA


December 29th, 2017

Top Stories from 2017

By Taryn Offenbacher, Communications Specialist toffenbacher

The world stage hosted its share of headlines in 2017. Social media slipped into many. Snap went public. Facebook, Twitter, and Google testified on Capitol Hill.  The Library of Congress is done archiving every public tweet. Here are nine of the top stories #MCSMN members read last year: Mayo Clinic used Facebook Live to stream Match […]

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December 28th, 2017

Small Steps, Big Results: Inspiration from the 2017 Annual Conference

By Kimberly Dorris KimberlyGDATF

I took one last scroll through my Twitter feed on my way to the MCSMN Conference and Social Media Residency, and a spot-on quote from the Center for Coping (@centerforcoping) caught my eye: “Anxiety happens when you think you have to figure out everything all at once. Breathe. You’re strong. You got this. Take it […]

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Tags: Annual Conference, content marketing, Facebook, Instagram, social strategy, Twitter


December 26th, 2017

How To Create Square Video

By Audrey Laine Seymour, Communications Specialist audreylaine

If you were at the MCSMN Annual Conference earlier this month, then you heard Mari Smith talk about the importance of square video on Facebook. (If you missed it, you can read the recap of Day 1 and Day 2.) One staggering stat is this: Square video (1:1) takes up 78% more real estate in a mobile newsfeed than […]

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Tags: Facebook Video, square video, video


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