Strategy, Tactics & Best Practices

June 18, 2019

First Comes Publication, Then Comes Dissemination: The Use of Social Media to Spread the Word!

By Amy S. Oxentenko, M.D. amysox

By: Amy S. Oxentenko, MD, FACP, FACG, AGAF | @AmyOxentenkoMD After an investigator comes up with a novel research idea, completes the necessary data collection, then successfully gets the work published, there is a natural sense of accomplishment.  However, the real impact of one’s research lies in the ability to disseminate it so that others […]

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June 11, 2019

Remarkable opportunity to make a profound difference

By Dan Hinmon, MCSMN Director DanHinmon

When our first daughter Eliza was born she was absolutely beautiful and seemed perfect in our eyes. After about a week her skin became sallow. We suspected jaundice, so we did what every good parent did at the time in these cases. We stripped off her clothes and placed her safely on the window ledge, […]

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Tags: Community Development, rare diseases


May 22, 2019

6 Things to Consider With Healthcare Paid Social Media Strategy

By Cindy Elliott, Sr Marketing Specialist celliott

Finding your marketing stride in a fast-paced digital world is challenging enough. Layer in health care marketing and you have a whole new set of limitations, nuances, and hills to climb. But there are ways to navigate these challenges and bring your social media marketing strategy to the next level. Experiment With so many social […]

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Tags: advertising


May 15, 2019

Optimizing Social Media for Impairments

By Andrew McGlothlen andrewmcglothlen

Navigating the world with an impaired sense of sight or hearing is difficult, but within the digital sphere, that challenge is even greater as we reduce the entire spectrum of sensory input down to sight and sound. What happens when one (or both) of those senses is impaired? In health care, we face a stronger […]

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Tags: Accessibility, captions, OSF HealthCare


May 8, 2019

Understanding Online Reviews

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

Online reviews. Google. Vitals. Healthgrades. Oh, how we have a love-hate relationship with these review sites. Good reviews help our physicians shine and provide valuable patient insight, but poor reviews can tarnish their online reputation and may not accurately reflect broad patient consensus. And, frankly, they can distract and discourage. We welcome, even encourage, patient […]

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Tags: online reviews


May 2, 2019

Summer Holidays and Awareness Events For Your Content Calendar

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

As your summer vacation plans inch closer, get ahead of your content calendar by planning for the following holidays, events, and awareness months. Please note: the items listed below are a select sampling of events, not a comprehensive guide. We encourage you to consider the holidays and awareness months that are significant to your audience […]

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Tags: content calendar


April 10, 2019

2019 Social Media Conferences

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

We must never be too busy to take time to sharpen the saw. – Stephen Covey Industry conferences offer valuable opportunities to “sharpen the saw.” You are your organization’s greatest asset and taking time to learn from and connect with experts is worth the effort. The Mayo Clinic Social Media Network hosts the nation’s premiere […]

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