Strategy, Tactics & Best Practices

July 26, 2019

Elevate Your Campaign and Extend Your Reach Through Facebook Live

By Melissa Dethlefsen mdethlefsen

Melissa Dethlefsen will present “Elevate Your Campaign and Extend Your Reach Through Facebook Live” at the Mayo Clinic Social Media Network 2019 Annual Conference. To learn more from Melissa and other expert speakers, please join us! With dwindling newsroom staff and fewer dedicated reporters covering healthcare, The Content Marketing Team at Hartford HealthCare needed to reinvent our […]

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July 25, 2019

Evidence-based Social Media: 5 Ways to Support Your Organization on the Internet Without Selling Your Soul

By Jen Rittenhouse jenrittenhouse

Jen Rittenhouse will present “Evidence-Based Social Media: How to Support Your Organization on the Internet without Selling Your Soul” at the Mayo Clinic Social Media Network 2019 Annual Conference. To learn more from Jen and other expert speakers, please join us! Decentralization. It sent chills down my spine the first time I heard our Chief Marketing Officer use this […]

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July 3, 2019

Building Community: Social Media as the Glue

By Jess Lewis jesslewis422

and Jenn Shafer Jess Lewis and Jenn Shafer will present “Community & Collaboration: Building a Cohesive Culture Inside & Out” at the Mayo Clinic Social Media Network 2019 Annual Conference. To learn more from Jess, Jenn, and other expert speakers, please join us! You’re not an island – even as a team of one, you can build relationships […]

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Tags: Community Development, Online community


July 2, 2019

Awesome Instagram Tips from Sue B. Zimmerman Insta Expert & Keynote at #MCSMN Annual Conference

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

We asked Sue B. Zimmerman, an Instagram expert who teaches small business owners how to create powerful marketing strategies, to share who she’s following, common mistakes businesses make, and top hacks. Learn more from Sue B. and other experts at the Mayo Clinic Social Media Network 2019 Annual Conference, October 22-23 in Rochester, MN. Why […]

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Tags: Instagram


June 25, 2019

Putting Customers at the Center of your Digital Strategy

By Chris Boyer chrisboyer

Chris Boyer will present “Putting Customers at the Center of Your Digital Strategy” at the Mayo Clinic Social Media Network 2019 Annual Conference. To learn more from Chris and other expert speakers, please join us! For years, we’ve been discussing how consumerism is transforming how health systems communicate and market. The impacts of consumerism are definitely changing the […]

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June 18, 2019

First Comes Publication, Then Comes Dissemination: The Use of Social Media to Spread the Word!

By Amy S. Oxentenko, M.D. amysox

By: Amy S. Oxentenko, MD, FACP, FACG, AGAF | @AmyOxentenkoMD After an investigator comes up with a novel research idea, completes the necessary data collection, then successfully gets the work published, there is a natural sense of accomplishment.  However, the real impact of one’s research lies in the ability to disseminate it so that others […]

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June 11, 2019

Remarkable opportunity to make a profound difference

By Dan Hinmon, MCSMN Director DanHinmon

When our first daughter Eliza was born she was absolutely beautiful and seemed perfect in our eyes. After about a week her skin became sallow. We suspected jaundice, so we did what every good parent did at the time in these cases. We stripped off her clothes and placed her safely on the window ledge, […]

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Tags: Community Development, rare diseases


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