Strategy, Tactics & Best Practices

April 24th, 2017

Social Media is a New Frontier and Always Will Be and Other Lessons from the Social Media Marketing World Conference

By Taryn Offenbacher, Communications Specialist toffenbacher

I love attending conferences as much as the next guy. Large, cold auditoriums, hit-or-miss breakout sessions, forced networking, the hope that you’ll leave with a new idea or two to suggest to the team or impress the boss. You know the drill. However, this was not the regular drill. Last month, I attended Social Media […]

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Tags: AI, bots, mayo clinic, Offenbacher, Social Media Examiner, Social Media Marketing World 2017, Video


April 13th, 2017

How often should we post on Facebook?

By Makala Arce MakalaArce

Whether an organization posts to its Facebook page once per month or once per hour, that post frequency will affect subsequent account engagement or lack thereof. What’s the “right” frequency? It might be higher than you think. A subset of our Social and Digital Innovation team set up a study to examine optimal post frequency on our enterprise […]

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Tags: Facebook, Metrics, Post Frequency


January 23rd, 2017

Managing Your Online Reputation in 2017

By Cassi Price cassiprice

It’s that time of year. You’re planning for 2017 and looking to make your dollar go further in the coming year. I know many of you are asking the question, “How can I market best online while using a limited budget?” No matter what size your budget is in 2017, I believe you must pay close […]

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Tags: Cassi Price, Reputation Management


July 6th, 2016

How Facebook Changed a Physician’s Mind about Surgery

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

In recent posts we’ve featured Mayo Clinic Cardiac Surgeon Joseph Dearani, M.D. discussing his strategic use of Facebook pages as consolidated information sources for patients and families considering surgery, and also how those families are using Facebook groups and other social sites to better prepare for their encounters with physicians and the health care system. In […]

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Tags: Cardiac Surgery, Dr Joseph Dearani, Ebstein's Anomaly


July 1st, 2016

How Facebook Groups Help Patients Prepare for Medical Encounters

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

In an earlier post we featured video from Mayo Clinic Cardiac Surgeon Joseph Dearani, M.D., discussion how he has used Facebook pages to provide helpful resources for patients and families considering heart surgery for rare congenital heart defects. In Part II below, Dr. Dearani discusses how private Facebook groups and other online forums prepare parents […]

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Tags: Dr Joseph Dearani, Facebook


June 9th, 2016

Facebook Strategy for Rare Heart Conditions

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

“Start with Strategy” is one of our fundamental planning principles for using social media in health care. In many cases, however, stakeholders come to our team with specific tactical proposals without having done the necessary strategic thinking. They may want a Facebook page to attract prospective patients, for example, but they haven’t considered how Facebook’s declining organic reach […]

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Tags: Cardiac Surgery, Ebstein's Anomaly, Joseph Dearani, MD, mayo clinic


June 3rd, 2016

Creating a LinkedIn ‘Flash Mob’

By Audrey Laine Seymour, Communications Specialist audreylaine

Serena Ehrlich’s May 25 MCSMN webinar, Converting Coverage Into Actions – Search, Social and the News Release, was packed with practical tips for using social tools to generate and amplify news coverage. So our Mayo Clinic Social and Digital Innovation (SDI) team, a.k.a. the “Star Wars” team, decided to conduct a LinkedIn experiment using the […]

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