Strategy, Tactics & Best Practices

November 17th, 2017

Bots and Trolls and What They Mean for You

By Taryn Offenbacher, Communications Specialist toffenbacher

Two weeks ago, executives from Facebook, Twitter, and Google took the stand to testify about the role of Russian bots and trolls in the 2016 Presidential election. While the coverage was fascinating to follow, two deeper, more pervasive lessons became apparent, first, this will not be an isolated event and, second, social media will forever […]

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Tags: bots, Facebook, Social Media, trolls, Twitter


November 10th, 2017

Insights and Innovations from the Mayo Clinic Playbook

By Taryn Offenbacher, Communications Specialist toffenbacher

Mayo Clinic contributed four articles to the December issue of the Journal of the American College of Radiology, which has a special focus on social media and strategy. Here’s a quick recap of the insights and innovations straight from the Mayo Clinic playbook shared in these articles. Click the titles to read them in full, […]

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Tags: JACR, Social Media, social media tactics, strategy


November 10th, 2017

Health Care Blogging is Alive and Well

By Christian Sinclair christiansinclair

Editor’s Note: This essay is part of our weekly #TimeLessWisdom series, in which we’re highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health Care. Learn more about the series. Some have declared blogs dead in the age of short-form communication platforms like Twitter, but if you really look closely, many tweets and Facebook posts […]

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Tags: #FlashbackFriday, #TimelessWisdom, blogging, General, Platforms, Software, strategy, Tactics & Best Practices


November 3rd, 2017

Why Blogging Matters for Physicians

By Mike Sevilla, MD drmikesevilla

Editor’s Note: This essay is part of our weekly #TimeLessWisdom series, in which we’re highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health Care. Learn more about the series. Patients seem to be highlighting the value of social media for physicians and providers. Every day patients bring in printouts from Internet sites and ask […]

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Tags: & Tools, #FlashbackFriday, #TimelessWisdom, blogging, General, Platforms, Software, strategy, Tactics & Best Practices


October 26th, 2017

Facebook Feature: From Targeting to Preferred Audience

By MakalaArce MakalaArce

Facebook recently replaced its Targeting feature with Preferred Audience, while Gating was replaced with Audience Restrictions. These options were, and continue to be, free to implement on organic page posts. While the difference may seem subtle, the ramifications are significant. Here’s what you need to know about the change from Targeting to Preferred Audience. Formerly, Facebook […]

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Tags: audience optimization, Facebook, interest tag, Makala Arce, Mayo Clinic, pathology case, preferred audience, Social Media, targeting


October 20th, 2017

Humanize Your Hospital by Blogging

By Dan Hinmon, MCSMN Director DanHinmon

Editor’s Note: This essay is part of our weekly #TimeLessWisdom series, in which we’re highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health Care. Learn more about the series. In Search of Excellence author and renowned business consultant Tom Peters says, No single thing in the last fifteen years professionally has been more important […]

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Tags: #FlashbackFriday, #TimelessWisdom, blogging


October 11th, 2017

11 Tips for Maximizing Your LinkedIn Professional Branding You Need to Know Now

By Beth Granger beg9040

Healthcare professionals should be using LinkedIn as part of their professional branding and thought leadership activities. It is powerful because it is content you control. LinkedIn changes its interface and features frequently, and doesn’t always announce it. People sometimes get a bit freaked out when they log in and it looks different than the day […]

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Tags: LinkedIn


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