Platforms, Software, & Tools

July 25, 2018

Create an employee advocacy program on LinkedIn. It’s like increasing your marketing staff.

By Beth Granger beg9040

If you aren’t using employee advocacy on social media as a way to engage and spread the message about the work being done at your organization, you are missing a big opportunity. Studies show that word-of-mouth is more trusted than other forms of marketing or advertising. Your physicians and staff are already on social media, […]

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Tags: Ambassadors, Annual Conference, Beth Granger, LinkedIn


July 5, 2018

Facebook Cuts Third-party Data from Ad Targeting

By Cindy Elliott, Sr Marketing Specialist celliott

In the wake of the Cambridge Analytica/Facebook scandal earlier this year, Facebook is making significant changes to the advertising platform. In an attempt to mitigate the crisis, Facebook is removing third-party data from its ad targeting. The purpose of this change is to maintain a proactive stance on the privacy front, and win back users’ […]

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Tags: advertising


June 11, 2018

If you Missed Social Media Residency, You Missed This…

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

Social Media Residency is a swift one-day journey through social media. We talk strategy, what’s new and next on Facebook, Twitter, Instagram, LinkedIn, strategies for physicians and nurses, measurement and monitoring, and how to optimize video—with members of the Social and Digital Innovation team available during the entire event to offer support, guidance, and answers. […]

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Tags: Instagram, podcasts, residency, YouTube


May 31, 2018

Maintain Your Social Media Presence in 10 minutes a Week

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

Mayo Clinic’s social media advocacy platforms obviously are good for increasing Mayo’s visibility online. But what’s in it for you as a user? If you’re a Mayo booster—whether as a grateful patient or a member of the professional or allied health staff—supporting Mayo Clinic in its mission is gratifying and may be motivation enough. Or […]

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Tags: Advocacy, Buffer, employee advocacy, patient advocacy, Twitter


May 24, 2018

Using Mayo Clinic’s Advocacy Platform

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

Through Mayo Clinic’s new social media advocacy program we make it easy for both patients and staff to share helpful news and interesting stories related to Mayo Clinic with their online connections. In the Champions Newsfeed that is part of the Mayo Clinic Champions program on our Mayo Clinic Connect patient community, we gather interesting […]

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Tags: employee advocacy, patient advocacy


May 22, 2018

Developing a Patient and Staff Social Advocacy Platform

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

It’s not news to anyone working professionally in social media that organic reach for brands has been declining for several years. Whereas previously a large percentage of Facebook or Twitter followers would see any particular post on a brand page or account, today that reach has declined to something in the 1-3 percent range. Great […]

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Tags: employee advocacy, Facebook, patient advocacy, Twitter


May 14, 2018

Getting Mayo Clinic into Blogging

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

After our “proceed until apprehended” podcast experiment in 2005, our Mayo Clinic Division of Communications set up a cross-functional task force to define Mayo’s approach to the proliferation of “New Media.” We weren’t even really thinking social media at the time. That task force concluded in July of 2016 with recommendations I’ve previously recounted, namely […]

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Tags: blogging


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