Platforms, Software, & Tools

We (the Social and Digital Innovation team) advocate for physicians to be on social media. During a consult with a physician, we will discuss options such as having a Twitter account, LinkedIn account, claiming his or her Doximity profile (if a physician) and participating in a YouTube video. All of [...]
By Margaret Shepard • November 27, 2018
In Part 2 of the MacGyver Method for Social Media Video, we'll discuss tips and tools to improve video quality. If you missed yesterday's post on platform optimization, check it out. This series is named for MacGyver, a character of persistence and improvision--of which social media [...]
By Taryn Offenbacher, Senior Communications Specialist • November 1, 2018
If it seems like this story reappears every few years, it's because it has. Here is a sample of today's news on the topic: Here is a headline from 2016: According to Fortune.com, the problem started back in January 2015, nearly [...]
By Taryn Offenbacher, Senior Communications Specialist • October 17, 2018
On September 25 and 26, American documentarian Ken Burns is releasing a new film on PBS, "The Mayo Clinic: Faith - Hope - Science." While Mayo Clinic was simply the subject of the documentary, giving nearly full access (patient privacy standards upheld) to the filmmakers for three years, with [...]
By Taryn Offenbacher, Senior Communications Specialist • September 24, 2018
Erica Freckelton will present "The Questions Your Patients Are Too Embarrassed to Ask: Using Digital Listening to Inform Your Social Strategy" at the Mayo Clinic Social Media Network 2018 Annual Conference. To learn more from Erica and other expert speakers, please join us! What if you [...]
By Erica Freckelton • September 19, 2018
Colleen Young will present "How Mayo Clinic's Patient Online Community Changes Health Care and Advances Science" at the Mayo Clinic Social Media Network 2018 Annual Conference. To learn more from Colleen and other expert speakers, please join us! Have you considered an online patient community but have hesitated because concerns about [...]
By Colleen Young, Connect Director • September 13, 2018
Medicine is one of the most regulated industries in the world, and it isn’t any wonder that physicians and scientists expect detailed guidelines for all aspects of their jobs! When it comes to social media, Mayo Clinic has guidelines for staff, but we haven’t developed tools to help researchers [...]
By Audrey Laine Seymour • August 13, 2018