Platforms, Software, & Tools

November 28, 2018

Tweet your way to new connections at your next professional meeting in 7 steps

By Nicole Brudos Ferrara nicoleferrara

These days, a smart phone is a must-have accessory when attending professional meetings and conferences. Attendees use them to snap photos of every slide presented, groaning in disappointment if the speaker clicks to the next slide before they’ve snapped a photo. Photos of the best slides get posted to Twitter. And the best tweets get […]

View full entry

Tags: conference, Symplur


November 27, 2018

Have You Heard of Google Scholar?

By Margaret Shepard, Communications Specialist Margaret_Marie

We (the Social and Digital Innovation team) advocate for physicians to be on social media. During a consult with a physician, we will discuss options such as having a Twitter account, LinkedIn account, claiming his or her Doximity profile (if a physician) and participating in a YouTube video. All of this is done to help […]

View full entry

Tags: Google Scholar, Physician Involvement, Reputation Management


November 1, 2018

The MacGyver Method for Social Media Video | Part 2: Quality Tips

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

In Part 2 of the MacGyver Method for Social Media Video, we’ll discuss tips and tools to improve video quality. If you missed yesterday’s post on platform optimization, check it out. This series is named for MacGyver, a character of persistence and improvision–of which social media managers are well adept. To simplify, let’s assume there […]

View full entry

Tags: video


October 17, 2018

Inflated Video Metrics Major Concern for Advertisers

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

If it seems like this story reappears every few years, it’s because it has. Here is a sample of today’s news on the topic: Here is a headline from 2016: According to Fortune.com, the problem started back in January 2015, nearly four years ago. Facebook admitted average video viewing figures were inflated by only counting […]

View full entry


September 24, 2018

Announcing The Mayo Clinic Film Social Press Kit

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

On September 25 and 26, American documentarian Ken Burns is releasing a new film on PBS, “The Mayo Clinic: Faith – Hope – Science.” While Mayo Clinic was simply the subject of the documentary, giving nearly full access (patient privacy standards upheld) to the filmmakers for three years, with no editorial control, we are excited […]

View full entry


September 19, 2018

The Questions Your Patients Are Too Embarrassed to Ask: Using Digital Listening to Inform Your Social Strategy

By Erica Freckelton efreckelton

Erica Freckelton will present “The Questions Your Patients Are Too Embarrassed to Ask: Using Digital Listening to Inform Your Social Strategy” at the Mayo Clinic Social Media Network 2018 Annual Conference. To learn more from Erica and other expert speakers, please join us! What if you could tap into the data-based wealth of knowledge currently being aggregated from your […]

View full entry


September 13, 2018

Don’t Let These 3 Common Fears Stop You from Creating a Vibrant Patient Community

By Colleen Young, Connect Director colleenyoung

Colleen Young will present “How Mayo Clinic’s Patient Online Community Changes Health Care and Advances Science” at the Mayo Clinic Social Media Network 2018 Annual Conference. To learn more from Colleen and other expert speakers, please join us! Have you considered an online patient community but have hesitated because concerns about misinformation, misbehavior, and safety seem insurmountable? As we’ve […]

View full entry

Tags: Online community


© Mayo Clinic Social Media Network. All Rights Reserved.