Platforms, Software, & Tools

September 19, 2018

The Questions Your Patients Are Too Embarrassed to Ask: Using Digital Listening to Inform Your Social Strategy

By Erica Freckelton efreckelton

Erica Freckelton will present “The Questions Your Patients Are Too Embarrassed to Ask: Using Digital Listening to Inform Your Social Strategy” at the Mayo Clinic Social Media Network 2018 Annual Conference. To learn more from Erica and other expert speakers, please join us! What if you could tap into the data-based wealth of knowledge currently being aggregated from your […]

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September 13, 2018

Don’t Let These 3 Common Fears Stop You from Creating a Vibrant Patient Community

By Colleen Young, Connect Director colleenyoung

Colleen Young will present “How Mayo Clinic’s Patient Online Community Changes Health Care and Advances Science” at the Mayo Clinic Social Media Network 2018 Annual Conference. To learn more from Colleen and other expert speakers, please join us! Have you considered an online patient community but have hesitated because concerns about misinformation, misbehavior, and safety seem insurmountable? As we’ve […]

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Tags: Online community


August 13, 2018

Medical Research on Social Media: What and When to Post

By Audrey Laine Seymour, Communications Specialist audreylaine

Medicine is one of the most regulated industries in the world, and it isn’t any wonder that physicians and scientists expect detailed guidelines for all aspects of their jobs! When it comes to social media, Mayo Clinic has guidelines for staff, but we haven’t developed tools to help researchers feel comfortable using social media to […]

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Tags: clinical trials, IRB, medical research, recruitment, research, Twitter


August 7, 2018

Tools for Promoting Your Research on Social Media

By Audrey Laine Seymour, Communications Specialist audreylaine

Medical researchers make daily discoveries that impact the lives of others. It’s not just the “famous” discoveries, such as Penicillin or G-suits, but lesser-known discoveries, too. For example, the public often hears the term “nanomedicine” in the news, but I doubt if a random person in the public could tell you what nanoparticles are, or […]

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Tags: medical research, researcher, self-promotion, toolkit


August 2, 2018

Preparing your Content for Voice

By Ahava Leibtag ahavaleibtag

Voice search provides some unique challenges for healthcare marketers in the coming years. Now is the time to start thinking of your strategy. According to Gartner, about 30 percent of all searches will be done without a screen by 2020; Com Score predicts that by 2020 half of all searches will be by voice. “Voice […]

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Tags: Alexa, Bing, Google, Siri, voice activated search, web search


July 25, 2018

Create an employee advocacy program on LinkedIn. It’s like increasing your marketing staff.

By Beth Granger beg9040

If you aren’t using employee advocacy on social media as a way to engage and spread the message about the work being done at your organization, you are missing a big opportunity. Studies show that word-of-mouth is more trusted than other forms of marketing or advertising. Your physicians and staff are already on social media, […]

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Tags: Ambassadors, Annual Conference, Beth Granger, LinkedIn


July 5, 2018

Facebook Cuts Third-party Data from Ad Targeting

By Cindy Elliott, Sr Marketing Specialist celliott

In the wake of the Cambridge Analytica/Facebook scandal earlier this year, Facebook is making significant changes to the advertising platform. In an attempt to mitigate the crisis, Facebook is removing third-party data from its ad targeting. The purpose of this change is to maintain a proactive stance on the privacy front, and win back users’ […]

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Tags: advertising


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