Platforms, Software, & Tools

We know our patients are using reddit. We track it as a source of online appointment requests. We monitor it on a daily basis. So when one of my colleagues asked a logical question – why not advertise there? – the wheels started turning in my head.

Advertising on reddit is straightforward: you’re purchasing [...]

By Shea Jennings, Communications Specialist • May 29, 2019
500 million people use Stories every day and a third of the most viewed Stories are created by businesses.

Last month, we hosted an Instagram Story Q&A live from the [...]

By Taryn Offenbacher, Senior Communications Specialist • May 1, 2019
You may have noticed bronze, silver, and gold badges appearing below the names of some MCSMN members when they post comments in discussions, News You Can Use, webinars, and blog posts. If you did, being the curious person you are, you probably wondered, “What are those round thingies for?” [...]
By Dan Hinmon, MCSMN Director • March 21, 2019
"What about Snapchat?" This is a common question our social media team is asked. We like to test out the latest platforms, explore use cases, and see if there is a solid reason to join and add an additional platform into our social media mix. We hadn't found that [...]
By Margaret Shepard, Communications Specialist • January 8, 2019
2018 was quite a year for social media. Twitter added 140 characters and deleted an endless supply of fake accounts, Facebook spent significant time on Capitol Hill explaining data protection, Instagram launched IGTV. Here is what experts predict for 2019:
  • Voice search and smart audio will [...]
By Taryn Offenbacher, Senior Communications Specialist • January 2, 2019
These days, a smart phone is a must-have accessory when attending professional meetings and conferences. Attendees use them to snap photos of every slide presented, groaning in disappointment if the speaker clicks to the next slide before they’ve snapped a photo. Photos of the best slides get posted to Twitter. [...]
By Nicole Ferrara • November 28, 2018
We (the Social and Digital Innovation team) advocate for physicians to be on social media. During a consult with a physician, we will discuss options such as having a Twitter account, LinkedIn account, claiming his or her Doximity profile (if a physician) and participating in a YouTube video. All of [...]
By Margaret Shepard, Communications Specialist • November 27, 2018