Platforms, Software, & Tools

January 8, 2019

Testing Snapchat Filters

By Margaret Shepard, Communications Specialist Margaret_Marie

“What about Snapchat?” This is a common question our social media team is asked. We like to test out the latest platforms, explore use cases, and see if there is a solid reason to join and add an additional platform into our social media mix. We hadn’t found that use case with Snapchat until the […]

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Tags: Snapchat


January 2, 2019

2019 Predictions: What’s In, Out and Evolving on Social Media

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

2018 was quite a year for social media. Twitter added 140 characters and deleted an endless supply of fake accounts, Facebook spent significant time on Capitol Hill explaining data protection, Instagram launched IGTV. Here is what experts predict for 2019: Voice search and smart audio will take the main stage. According to Social Media Examiner, voice […]

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November 28, 2018

Tweet your way to new connections at your next professional meeting in 7 steps

By Nicole Brudos Ferrara nicoleferrara

These days, a smart phone is a must-have accessory when attending professional meetings and conferences. Attendees use them to snap photos of every slide presented, groaning in disappointment if the speaker clicks to the next slide before they’ve snapped a photo. Photos of the best slides get posted to Twitter. And the best tweets get […]

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Tags: conference, Symplur


November 27, 2018

Have You Heard of Google Scholar?

By Margaret Shepard, Communications Specialist Margaret_Marie

We (the Social and Digital Innovation team) advocate for physicians to be on social media. During a consult with a physician, we will discuss options such as having a Twitter account, LinkedIn account, claiming his or her Doximity profile (if a physician) and participating in a YouTube video. All of this is done to help […]

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Tags: Google Scholar, Physician Involvement, Reputation Management


November 1, 2018

The MacGyver Method for Social Media Video | Part 2: Quality Tips

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

In Part 2 of the MacGyver Method for Social Media Video, we’ll discuss tips and tools to improve video quality. If you missed yesterday’s post on platform optimization, check it out. This series is named for MacGyver, a character of persistence and improvision–of which social media managers are well adept. To simplify, let’s assume there […]

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Tags: video


October 17, 2018

Inflated Video Metrics Major Concern for Advertisers

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

If it seems like this story reappears every few years, it’s because it has. Here is a sample of today’s news on the topic: Here is a headline from 2016: According to Fortune.com, the problem started back in January 2015, nearly four years ago. Facebook admitted average video viewing figures were inflated by only counting […]

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September 24, 2018

Announcing The Mayo Clinic Film Social Press Kit

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

On September 25 and 26, American documentarian Ken Burns is releasing a new film on PBS, “The Mayo Clinic: Faith – Hope – Science.” While Mayo Clinic was simply the subject of the documentary, giving nearly full access (patient privacy standards upheld) to the filmmakers for three years, with no editorial control, we are excited […]

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