Platforms, Software, & Tools

May 1, 2019

How to Host an Instagram Q&A Story

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

500 million people use Stories every day and a third of the most viewed Stories are created by businesses. Last month, we hosted an Instagram Story Q&A live from the American Association of Neurological Surgeons annual meeting. Each year, dozens of Mayo Clinic neurosurgery experts convene for this annual conference–making it a prime opportunity to […]

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Tags: Instagram, Instagram stories


March 21, 2019

What Are Those New MCSMN Badges, and How Do I Get One?

By Dan Hinmon, MCSMN Director DanHinmon

You may have noticed bronze, silver, and gold badges appearing below the names of some MCSMN members when they post comments in discussions, News You Can Use, webinars, and blog posts. If you did, being the curious person you are, you probably wondered, “What are those round thingies for?” I’m happy to enlighten you. Those […]

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Tags: #MCSMN, badge, comments, community, MCMSN members


January 8, 2019

Testing Snapchat Filters

By Margaret Shepard, Communications Specialist Margaret_Marie

“What about Snapchat?” This is a common question our social media team is asked. We like to test out the latest platforms, explore use cases, and see if there is a solid reason to join and add an additional platform into our social media mix. We hadn’t found that use case with Snapchat until the […]

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Tags: Snapchat


January 2, 2019

2019 Predictions: What’s In, Out and Evolving on Social Media

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

2018 was quite a year for social media. Twitter added 140 characters and deleted an endless supply of fake accounts, Facebook spent significant time on Capitol Hill explaining data protection, Instagram launched IGTV. Here is what experts predict for 2019: Voice search and smart audio will take the main stage. According to Social Media Examiner, voice […]

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November 28, 2018

Tweet your way to new connections at your next professional meeting in 7 steps

By Nicole Brudos Ferrara nicoleferrara

These days, a smart phone is a must-have accessory when attending professional meetings and conferences. Attendees use them to snap photos of every slide presented, groaning in disappointment if the speaker clicks to the next slide before they’ve snapped a photo. Photos of the best slides get posted to Twitter. And the best tweets get […]

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Tags: conference, Symplur


November 27, 2018

Have You Heard of Google Scholar?

By Margaret Shepard, Communications Specialist Margaret_Marie

We (the Social and Digital Innovation team) advocate for physicians to be on social media. During a consult with a physician, we will discuss options such as having a Twitter account, LinkedIn account, claiming his or her Doximity profile (if a physician) and participating in a YouTube video. All of this is done to help […]

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Tags: Google Scholar, Physician Involvement, Reputation Management


November 1, 2018

The MacGyver Method for Social Media Video | Part 2: Quality Tips

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

In Part 2 of the MacGyver Method for Social Media Video, we’ll discuss tips and tools to improve video quality. If you missed yesterday’s post on platform optimization, check it out. This series is named for MacGyver, a character of persistence and improvision–of which social media managers are well adept. To simplify, let’s assume there […]

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Tags: video


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