Platforms, Software, & Tools

July 2, 2019

Awesome Instagram Tips from Sue B. Zimmerman Insta Expert & Keynote at #MCSMN Annual Conference

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

We asked Sue B. Zimmerman, an Instagram expert who teaches small business owners how to create powerful marketing strategies, to share who she’s following, common mistakes businesses make, and top hacks. Learn more from Sue B. and other experts at the Mayo Clinic Social Media Network 2019 Annual Conference, October 22-23 in Rochester, MN. Why […]

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Tags: Instagram


June 25, 2019

Putting Customers at the Center of your Digital Strategy

By Chris Boyer chrisboyer

Chris Boyer will present “Putting Customers at the Center of Your Digital Strategy” at the Mayo Clinic Social Media Network 2019 Annual Conference. To learn more from Chris and other expert speakers, please join us! For years, we’ve been discussing how consumerism is transforming how health systems communicate and market. The impacts of consumerism are definitely changing the […]

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June 18, 2019

First Comes Publication, Then Comes Dissemination: The Use of Social Media to Spread the Word!

By Amy S. Oxentenko, M.D. amysox

By: Amy S. Oxentenko, MD, FACP, FACG, AGAF | @AmyOxentenkoMD After an investigator comes up with a novel research idea, completes the necessary data collection, then successfully gets the work published, there is a natural sense of accomplishment.  However, the real impact of one’s research lies in the ability to disseminate it so that others […]

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June 6, 2019

How Facebook Ad Transparency Could Affect Your Boosted Posts

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

Several weeks ago I attempted to boost this post on Mayo Clinic’s Facebook page: It was denied. For this reason: I attempted to appeal the decision twice through the online appeal process. Twice it was denied. We’re flattered Facebook deemed Mayo Clinic’s medical supply donation process “an issue of national importance,” but were fairly confident […]

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May 29, 2019

reddit Advertising: How Not to Get it Wrong and Hurt Your Brand

By Shea Jennings, Communications Specialist csjennings

We know our patients are using reddit. We track it as a source of online appointment requests. We monitor it on a daily basis. So when one of my colleagues asked a logical question – why not advertise there? – the wheels started turning in my head. Advertising on reddit is straightforward: you’re purchasing a […]

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Tags: reddit


May 1, 2019

How to Host an Instagram Q&A Story

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

500 million people use Stories every day and a third of the most viewed Stories are created by businesses. Last month, we hosted an Instagram Story Q&A live from the American Association of Neurological Surgeons annual meeting. Each year, dozens of Mayo Clinic neurosurgery experts convene for this annual conference–making it a prime opportunity to […]

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Tags: Instagram, Instagram stories


March 21, 2019

What Are Those New MCSMN Badges, and How Do I Get One?

By Dan Hinmon, MCSMN Director DanHinmon

You may have noticed bronze, silver, and gold badges appearing below the names of some MCSMN members when they post comments in discussions, News You Can Use, webinars, and blog posts. If you did, being the curious person you are, you probably wondered, “What are those round thingies for?” I’m happy to enlighten you. Those […]

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Tags: #MCSMN, badge, comments, community, MCMSN members


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