Physician Involvement

December 8, 2017

9 Questions to Ask Before Engaging your C-Suite in Social Media #ThoughtLeadership

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

Positioning executives as trusted health care industry sources in the social media space can be invaluable for building customer, stakeholder, and employee advocacy. But building a successful executive thought leadership presence requires a clear strategy and committed team. Before you embark on social media thought leadership, consider these nine questions: 1. Why do I want […]

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Tags: thought leadership


November 24, 2017

Facebook Forces Us Into the Conversations We Should Have Been Having All Along

By Cynthia Floyd Manley cynthiamanley

Editor’s Note: This essay is part of our weekly #TimeLessWisdom series, in which we’re highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health Care. Learn more about the series. The oncologist was so angry he was shaking. How had his photo ended up on Facebook? Why was the Cancer Center even on Facebook? “No […]

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Tags: #FlashbackFriday, #TimelessWisdom, Community Development, Facebook, General, Platforms, strategy, Tactics & Best Practices


November 22, 2017

How to Spend One Hour, Once a Year on Social Media

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

On November 16, Dr. Farris Timimi, Medical Director of #MCSMN, joined Dr. John Nosewothy, President and CEO of Mayo Clinic, to discuss social media at Mayo Clinic during Morning Rounds.  Speaking to an audience of busy physicians, he explained why and how they should spend at least one hour, once a year on social media. […]

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Tags: Doximity, LinkedIn, Social Media, thought leadership, Twitter


August 16, 2017

Using Social Media in Academic Promotion

By Daniel Cabrera, M.D. cabreraerdr

During 2016 Mayo Clinic’s Academic Appointments and Promotions Committee began using Social Media scholarship as part of their metrics for promotion. This was based on the recognition of the increasing importance of social media for patient care and engagement, outreach, research and medical education. We announced this innovative concept in our blog, which led to […]

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Tags: Academic Advancement, Digital Scholarship, Mayo Clinic


July 7, 2017

How should we deal with mobile video in the exam room?

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

Mayo Clinic CEO John Noseworthy, M.D. conducts a regular early morning phone conference call with Mayo staff to highlight issues of interest and concern to Mayo physicians. Farris Timimi, M.D., our Medical Director for the Mayo Clinic Social Media Network, was a guest on yesterday’s Morning Rounds call, discussing the phenomenon of patients using mobile phones […]

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Tags: Facebook Live, Facetime, Skype, video


May 9, 2017

Everybody’s Free To Wear Sunscreen

By Audrey Laine Seymour, Senior Communications Specialist audreylaine

In my last post, I talked about two types of fishermen: sportsmen and bait-n-waiters. Sportsmen are the go-getters, the researchers, the ones constantly improving their game. The bait-n-waiters… well, you could mistake them for sunbathers if you don’t look closely enough. There are many downfalls of being a bait-n-waiter. We’ll discuss a few of them […]

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May 5, 2017

One Fish(erman), Two Fish(ermen)

By Audrey Laine Seymour, Senior Communications Specialist audreylaine

In my last post, you read about how preparing a physician for social media is much like helping a novice fisherman determine the tools he needs for a good catch. I’ve never lived more than one hour from the ocean so I’ve seen plenty of saltwater fishermen, and I’ve learned there are two types: sportsmen […]

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