November 28, 2018
Tweet your way to new connections at your next professional meeting in 7 steps
These days, a smart phone is a must-have accessory when attending professional meetings and conferences. Attendees use them to snap photos of every slide presented, groaning in disappointment if the speaker clicks to the next slide before they’ve snapped a photo. Photos of the best slides get posted to Twitter. And the best tweets get […]
Tags: conference, Symplur
August 13, 2018
Medical Research on Social Media: What and When to Post
By Audrey Laine Seymour, Senior Communications Specialist 
Medicine is one of the most regulated industries in the world, and it isn’t any wonder that physicians and scientists expect detailed guidelines for all aspects of their jobs! When it comes to social media, Mayo Clinic has guidelines for staff, but we haven’t developed tools to help researchers feel comfortable using social media to […]
Tags: clinical trials, IRB, medical research, recruitment, research, Twitter
August 7, 2018
Tools for Promoting Your Research on Social Media
By Audrey Laine Seymour, Senior Communications Specialist
Medical researchers make daily discoveries that impact the lives of others. It’s not just the “famous” discoveries, such as Penicillin or G-suits, but lesser-known discoveries, too. For example, the public often hears the term “nanomedicine” in the news, but I doubt if a random person in the public could tell you what nanoparticles are, or […]
Tags: medical research, researcher, self-promotion, toolkit
June 28, 2018
Strategic and Altruistic Reasons for Physician Social Media Engagement
By Lee Aase, Director, Mayo Clinic Social Media Network 
Our Mayo Clinic Social Media Network (MCSMN) medical director, Dr. Farris Timimi, has succinctly described what is perhaps the most tangible and practical reason for physicians to become involved in social media: protecting their online reputation. In remarks recorded for our recent Social Media Residency in Rochester, Minn., he also highlighted the broad opportunities for […]
June 27, 2018
Physician Reputation Management through Social Media Participation
By Lee Aase, Director, Mayo Clinic Social Media Network
Due to a family commitment, our medical director for the Mayo Clinic Social Media Network (MCSMN), Dr. Farris Timimi, was unable to attend our most recent Social Media Residency June 11 in Rochester, Minn. However, he was with us in spirit and by recorded video when we addressed reasons for physicians to take advantage of […]
Tags: Farris Timimi, Reputation Manage
May 1, 2018
Becoming a Leader on Social Media
By Audrey Laine Seymour, Senior Communications Specialist
At Mayo Clinic, staff is encouraged to use social media, and training and resources are available to help us use it safely and effectively with confidence. But how do researchers and physicians (or anyone) become leaders on social media when there are millions of people on each platform?! Raising your profile on social media takes […]
Tags: hashtags, leader, social media thought leadership, Symplur, Twitter
March 23, 2018
Three Reasons that Prove Social Media Benefits Doctors
By Taryn Offenbacher, Senior Communications Specialist 
The days of executives sitting behind closed doors is over. Today, CEOs and physicians are taking Twitter followers behind the scenes and sharing real-life, real-time news and information. As this recent article in MD Magazine explains, physicians like Dr. Jennifer Gunter (@DrJenGunter) and Dr. Mike Sevilla (@DrMikeSevilla) use social media to help combat misinformation; “Wheezy […]
Tags: MD Magazine, personal brand, search engine optimization, thought leadership