June 28, 2018
Strategic and Altruistic Reasons for Physician Social Media Engagement
By Lee Aase, Director, Mayo Clinic Social Media Network 
Our Mayo Clinic Social Media Network (MCSMN) medical director, Dr. Farris Timimi, has succinctly described what is perhaps the most tangible and practical reason for physicians to become involved in social media: protecting their online reputation. In remarks recorded for our recent Social Media Residency in Rochester, Minn., he also highlighted the broad opportunities for […]
June 27, 2018
Physician Reputation Management through Social Media Participation
By Lee Aase, Director, Mayo Clinic Social Media Network
Due to a family commitment, our medical director for the Mayo Clinic Social Media Network (MCSMN), Dr. Farris Timimi, was unable to attend our most recent Social Media Residency June 11 in Rochester, Minn. However, he was with us in spirit and by recorded video when we addressed reasons for physicians to take advantage of […]
Tags: Farris Timimi, Reputation Manage
May 1, 2018
Becoming a Leader on Social Media
By Audrey Laine Seymour, Communications Specialist 
At Mayo Clinic, staff is encouraged to use social media, and training and resources are available to help us use it safely and effectively with confidence. But how do researchers and physicians (or anyone) become leaders on social media when there are millions of people on each platform?! Raising your profile on social media takes […]
Tags: hashtags, leader, social media thought leadership, Symplur, Twitter
March 23, 2018
Three Reasons that Prove Social Media Benefits Doctors
By Taryn Offenbacher, Senior Communications Specialist 
The days of executives sitting behind closed doors is over. Today, CEOs and physicians are taking Twitter followers behind the scenes and sharing real-life, real-time news and information. As this recent article in MD Magazine explains, physicians like Dr. Jennifer Gunter (@DrJenGunter) and Dr. Mike Sevilla (@DrMikeSevilla) use social media to help combat misinformation; “Wheezy […]
Tags: MD Magazine, personal brand, search engine optimization, thought leadership
February 2, 2018
Kindness at the Margins for Caregivers – Experts by Experience
With age, most of us realize the value of a solid night’s sleep, good nutrition, and exercise. We come to understand that this self-care greatly impacts how we feel, function, and perceive events around us. This is exponentially true for family caregivers of a person facing a terminal illness. Life as a caregiver to a […]
Tags: caregivers, experts by experience
January 30, 2018
Experts by Experience – What Patient Narratives Tell Us
The world is shaped by stories. As experts in our own lives, we all have something to share, and the pivotal role of shared experiences has been well-established in improving health outcomes. On February 2, Mayo Clinic, and health care social network Inspire will launch “Experts by Experience” – a series of articles written by […]
Tags: experts by experience, Patient Experience, patient stories, storytelling
December 8, 2017
9 Questions to Ask Before Engaging your C-Suite in Social Media #ThoughtLeadership
By Taryn Offenbacher, Senior Communications Specialist
Positioning executives as trusted health care industry sources in the social media space can be invaluable for building customer, stakeholder, and employee advocacy. But building a successful executive thought leadership presence requires a clear strategy and committed team. Before you embark on social media thought leadership, consider these nine questions: 1. Why do I want […]
Tags: thought leadership