Metrics & Analytics

January 26, 2018

Scheduling Your Content

By Audrey Laine Seymour, Communications Specialist audreylaine

In the webinar “4 Steps to Creating a Sustainable Content Calendar,” Taryn and I offered a few tips to help health care communications professionals start 2018 with a strong strategy. The first step is to review analytics, the second step is to identify brand priorities, and the third step is to prioritize content. Step 4: Schedule it Post […]

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Tags: content calendar, content marketing, Content strategy, editorial calendar, Facebook, Post Frequency, strategy, Tactics & Best Practices


December 19, 2017

Using Metrics to Gather Content Ideas from Users

By MakalaArce MakalaArce

We need a lot of content. We publish about 15 Twitter and 10 Facebook posts per day on our primary, enterprise Mayo Clinic accounts. Our post ideas often come from news releases, media hits, patient stories, and information from Mayo Clinic colleagues. To supplement these posts, we use data from two different sources to identify content […]

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Tags: bit.ly, Facebook, Google Analytics, Makala Arce, metrics, search terms, Twitter


November 29, 2017

8 Social Media Advertising Tips from 2017 Annual Conference Analysis

By MakalaArce MakalaArce

As you may have heard, the Mayo Clinic Social Media Network Annual Conference sold out a month in advance! Along with other communications methods, we advertised the event on Facebook, Google AdWords, LinkedIn, and Twitter. For the past several years, we used social media advertising for events. I published “Demonstrating ROI of Social Media Ads […]

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Tags: ad, ads, advertising, Facebook, Google AdWords, LinkedIn, Makala Arce, Social Media, Twitter


October 26, 2017

Facebook Feature: From Targeting to Preferred Audience

By MakalaArce MakalaArce

Facebook recently replaced its Targeting feature with Preferred Audience, while Gating was replaced with Audience Restrictions. These options were, and continue to be, free to implement on organic page posts. While the difference may seem subtle, the ramifications are significant. Here’s what you need to know about the change from Targeting to Preferred Audience. Formerly, Facebook […]

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Tags: audience optimization, Facebook, interest tag, Makala Arce, Mayo Clinic, pathology case, preferred audience, Social Media, targeting


July 5, 2017

Repurposing Top Performing Tweets

By MakalaArce MakalaArce

About a month ago I set out to share some insights from our Q1 metrics with the following blogposts: Best Performing Post Types on Facebook and Twitter Successful Posts Despite Few Likes, Comments, and Shares Making Social Media Referral Metrics Actionable This final post of my metrics series highlights a high-impact strategy you can begin applying today: […]

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Tags: Makala Arce, Mayo Clinic, repurpose, tweets, Twitter


June 9, 2017

Making Social Media Referral Metrics Actionable

By MakalaArce MakalaArce

Examining referral traffic metrics can be greatly beneficial if you use them to review and adjust your activities. In a word, they need to be actionable. And to adjust effectively, you first need a clear understanding of your strategy and objectives. One of our key objectives is to increase traffic to our website, MayoClinic.org. Using Google Analytics, our […]

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Tags: Google Analytics, Makala Arce, Mayo Clinic, metrics, referral traffic, referrals


June 2, 2017

Successful Posts Despite Few Likes, Comments, and Shares

By MakalaArce MakalaArce

Often times Facebook likes, comments, and shares are given more weight than click-throughs when determining a post’s success or lack thereof. For those using a social media management system or specific analytics software, engagements are sometimes even explicitly defined as merely: likes + comments + shares. Unfortunately, in those cases, many people don’t know to […]

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Tags: Analytics, Clicks, Data, Engagements, Facebook, Makala Arce, Mayo Clinic, Measurement, metrics


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