Metrics & Analytics

December 26, 2018

A Metrics Insight and Timely Personal Advice

By Stacy Theobald stacytheobald

As 2018 draws to a close, here’s an interesting story on the importance of digging beneath the surface of your social media metrics. You may also find the subject matter of the underlying story helpful in your personal life. Our team tracks metrics performance on a weekly basis, looking at our reach on Facebook and […]

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November 21, 2018

2018 Residency & Annual Conference Tweets by the Numbers

By MakalaArce MakalaArce

Last week the Mayo Clinic Social Media Network Residency and Annual Conference was held 11/13-11/15. I am pulling Twitter metrics of the #MCSMN hashtag including one day before and one day after. As a reminder, if you register your health care event hashtag on Symplur in advance, you are able to pull a transcript of […]

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Tags: #MCSMN, Annual Conference, Makala Arce, metrics, Numbers, tweets, Twitter


November 19, 2018

6 Head-to-Head Annual Conference Advertising Comparisons

By MakalaArce MakalaArce

For several years, I’ve written a blog post on our annual event advertising results. Past ones can be found here, here, and here. Many of those take-aways still apply, but rather than reiterating previous lessons, I wanted to take a newer, lighter approach to this review. It will be less big picture and instead show […]

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Tags: advertising, Facebook, LinkedIn, Makala Arce, metrics, Susannah Fox, Twitter


October 26, 2018

Including Links in the Text of Facebook Article Posts

By MakalaArce MakalaArce

A few months ago I was wondering whether including the link up in the text of article posts on Facebook yields more clicks. While the article is clickable down below either way, I wondered how many people aren’t aware they can simply click on the image to go to the article. Would they benefit from […]

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Tags: Clicks, Facebook, link, Makala Arce, metrics, text


October 17, 2018

Inflated Video Metrics Major Concern for Advertisers

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

If it seems like this story reappears every few years, it’s because it has. Here is a sample of today’s news on the topic: Here is a headline from 2016: According to Fortune.com, the problem started back in January 2015, nearly four years ago. Facebook admitted average video viewing figures were inflated by only counting […]

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October 12, 2018

Narrowing Facebook Audience Can Increase Costs

By MakalaArce MakalaArce

Managing Facebook advertising over the years, I had the impression Facebook costs increased when I narrowed the audience. This seemed unfortunate and not necessarily consistent across social networks. Marketing 101 tells us to hone our target audience. Everyone is not a good target audience. However, it appeared I would be paying more to do so […]

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Tags: advertisements, advertising, audience, boost, click, cost, Facebook, Makala Arce, metrics, reach, share


July 12, 2018

A YouTube Mystery, a Thumbnail Hypothesis, and a Medical Illustration Experiment

By MakalaArce MakalaArce

Mayo Clinic has uploaded more than 9,000 YouTube videos to its YouTube channel since its establishment in 2008. Despite new high-quality and timely videos regularly being uploaded, the video receiving the most views in a given week has lately been “New Route to the Heart – Mayo Clinic,” a video that was uploaded in 2012. […]

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Tags: medical illustration, metrics, research, study, thumbnail, video, viewership, YouTube


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