Mayo Clinic History

April 7, 2018

Opportunistic Origins of Mayo Clinic Social Media

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

It was fitting and timely that, as Margaret Shepard reported on Wednesday, a viral music video featuring two Mayo Clinic orthopedic surgery residents led to their appearance Tuesday on the nationally syndicated talk show, Ellen. In many ways the story of Dr. Elvis Francois and Dr. William Robinson mirrors that of another famous Mayo Clinic […]

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Tags: #MayoClinicDNA, YouTube


April 6, 2018

3 Things We Learned from ‘Men’

By Audrey Laine Seymour, Communications Specialist audreylaine

National Doctor’s Day is held each year on March 30 in the U.S. Last year, we decided to have a post about the day, celebrating and thanking physicians. We posted this on Facebook, Instagram, and Twitter, and it was one of the week’s highest performing posts on each platform. Here’s to those who pursue the ever-changing […]

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March 19, 2018

High-Profile Story Shows Mayo Clinic Potential of “New” Media

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

On February 22, 2006, I received a couple of phone calls within a 30-minute span that played a significant role in our adoption of social media at Mayo Clinic. One was from Maura Lerner, a reporter for the Minneapolis Star Tribune. The other was from a producer for two NBC TV programs: Today and Dateline. […]

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Tags: #MayoClinicDNA


February 21, 2018

Content Creation Task Force Formalizes “New Media” at Mayo Clinic

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

The wildly unexpected results from our initially stealthy 2005 podcasting experiment created new legitimacy for “New Media” at Mayo Clinic. Previously our team’s focus had been on national broadcast networks and newspapers, as well as syndicating our television and radio segments in local markets throughout the U.S. and Canada. That was completely reasonable prioritization, going […]

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Tags: #MayoClinicDNA, blogs, podcasting


February 14, 2018

Your Mileage May Vary: Podcasting at Mayo Clinic

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

Last week I described how we adopted the “Proceed Until Apprehended” model of innovation in launching our first Mayo Clinic podcast. Using :60 audio files that were already approved for distribution to radio stations and that were archived on a MayoClinic.org page as our content source, a colleague, Mindi Klein, developed an RSS feed that pointed to […]

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Tags: #MayoClinicDNA, iTunes, MayoClinic.org, podcasting


February 7, 2018

Proceed Until Apprehended

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

That’s the innovation philosophy I learned from one of my early mentors at Mayo Clinic, a former administrator for Cardiovascular Surgery. And it’s a major reason why we were able to get an early start in so-called “New Media” and then move relatively quickly into social media. But these innovations were only able to gain a […]

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Tags: #MayoClinicDNA, podcast


February 1, 2018

The Syndicated Media Bridge to Mayo Clinic Social Media

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

In the first half of this series, we examined the organizational DNA of Mayo Clinic as the combination of fundamental “base pairs” — Teamwork, Altruism, Progress and Stewardship — that were characteristic of our founders. We’ve seen how these base pairs were expressed in Franciscan values and linked by two major strands: a revolutionary patient-centered […]

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Tags: #MayoClinicDNA


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