Mayo Clinic History

It was fitting and timely that, as Margaret Shepard reported on Wednesday, a viral music video featuring two Mayo Clinic orthopedic surgery residents led to their appearance Tuesday on the nationally syndicated talk show, Ellen. In many ways the story of Dr. Elvis Francois and Dr. [...]
By Lee Aase • April 7, 2018
National Doctor's Day is held each year on March 30 in the U.S. Last year, we decided to have a post about the day, celebrating and thanking physicians. We posted this on Facebook, Instagram, and Twitter, and it was one of the week's highest performing posts on each platform. [...]
By Audrey Laine Seymour • April 6, 2018
On February 22, 2006, I received a couple of phone calls within a 30-minute span that played a significant role in our adoption of social media at Mayo Clinic. One was from Maura Lerner, a reporter for the Minneapolis Star Tribune. The other was from a producer for [...]
By Lee Aase • March 19, 2018
The wildly unexpected results from our initially stealthy 2005 podcasting experiment created new legitimacy for "New Media" at Mayo Clinic. Previously our team's focus had been on national broadcast networks and newspapers, as well as syndicating our television and radio segments in [...]
By Lee Aase • February 21, 2018
Last week I described how we adopted the "Proceed Until Apprehended" model of innovation in launching our first Mayo Clinic podcast. Using :60 audio files that were already approved for distribution to radio stations and that were archived on a MayoClinic.org page as our content source, a [...]
By Lee Aase • February 14, 2018
That's the innovation philosophy I learned from one of my early mentors at Mayo Clinic, a former administrator for Cardiovascular Surgery. And it's a major reason why we were able to get an early start in so-called "New Media" and then move relatively quickly into social media. [...]
By Lee Aase • February 7, 2018
In the first half of this series, we examined the organizational DNA of Mayo Clinic as the combination of fundamental "base pairs" — Teamwork, Altruism, Progress and Stewardship — that were characteristic of our founders. We've seen how these base pairs were expressed [...]
By Lee Aase • February 1, 2018