Mayo Clinic History

July 17, 2018

Genesis and Evolution of Mayo Clinic Social Media Network

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

Why does the Mayo Clinic Social Media Network exist? The short answer is that it is consistent with Mayo Clinic’s organizational DNA and its values. The long answer is to read this entire series. The in-between answer is in the distilled summary below. Mayo Clinic’s early adoption of social media was a natural outgrowth of […]

View full entry

Tags: #MCSMN


July 2, 2018

Symphonic Media Synergy and the 17-Year Problem

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

The slow dissemination of scientific and medical advances is one of the tragedies of modern medicine. People continue to suffer with various diseases, conditions and injuries because discoveries that could help them take so long—researchers estimate 17 years on average—to be translated into practice. One of our milestone stories in the evolution of social media […]

View full entry

Tags: Erin Turner, Jayson Werth, Richard Berger, UT Split


June 18, 2018

POTS and the Power and Promise of Social Media

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

This series has outlined the evolution of Mayo Clinic, and why embracing the opportunities inherent in social media was consistent with Mayo Clinic’s organizational DNA and its values. More recently, we’ve shared our thought process for getting into blogging, Facebook, Twitter and YouTube, along with the revolutionary impact of adopting consumer-grade video. Now we’ll turn to […]

View full entry

Tags: Christine Lairmore, Dr. Phil Fischer, Hayley Lairmore, POTS


June 7, 2018

The Revolutionary Impact of Consumer-Grade Video

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

In this series I’ve identified several inflection points in our adoption of social media at Mayo Clinic, including our first podcast, creating our Facebook page, easing into Twitter and getting started with blogging. All of these were important steps, but none had greater impact than Mayo’s (eventual) embrace of consumer-grade video. In keeping with its diagnostic, […]

View full entry

Tags: #MayoClinicDNA, video


May 23, 2018

From SMUG to Sharing Mayo Clinic

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

As described in a previous post, my experimentation with a personal blog using wordpress.com beginning in July 2006 helped me get familiar with the technology and see for myself how we might use it on Mayo Clinic’s behalf. I also got a taste of the search engine optimization (SEO) benefits of blogging when visits to my […]

View full entry

Tags: #MayoClinicDNA, blogging


May 14, 2018

Getting Mayo Clinic into Blogging

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

After our “proceed until apprehended” podcast experiment in 2005, our Mayo Clinic Division of Communications set up a cross-functional task force to define Mayo’s approach to the proliferation of “New Media.” We weren’t even really thinking social media at the time. That task force concluded in July of 2016 with recommendations I’ve previously recounted, namely […]

View full entry

Tags: blogging


April 29, 2018

Don’t be intimidated by ‘bloggers who blog about blogging’

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

Two external consultants — Shel Holtz and Andy Sernovitz — played important roles more than a decade ago in our Mayo Clinic social media journey. As our media team was considering how we might use technologies like blogs, Facebook and YouTube, visits to Rochester by Shel (2007) and Andy (2008) had two-fold benefits: They helped […]

View full entry

Tags: #MayoClinicDNA


© Mayo Clinic Social Media Network. All Rights Reserved.