Legal & Ethical Issues

Ethical, Professional and Legal Issues

November 17, 2017

Bots and Trolls and What They Mean for You

By Taryn Offenbacher, Communications Specialist toffenbacher

Two weeks ago, executives from Facebook, Twitter, and Google took the stand to testify about the role of Russian bots and trolls in the 2016 Presidential election. While the coverage was fascinating to follow, two deeper, more pervasive lessons became apparent, first, this will not be an isolated event and, second, social media will forever […]

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Tags: bots, Facebook, Social Media, trolls, Twitter


June 12, 2017

Livestream from the exam room: Navigating patient privacy and new technology

By Taryn Offenbacher, Communications Specialist toffenbacher

 “The needs of the patient come first.” This Mayo Clinic value drives our mission. It also drives our response to the use of live video in the exam room. We’ll explain. Today, patients have a variety of live video and livestreaming options available to use during their medical appointments. In some situations, this technology is […]

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Tags: Facebook Live, livestream, Mayo Clinic, Offenbacher, patient privacy, Periscope, Social Media, social media policy, YouTube, YouTube Live


March 16, 2017

7 Web Accessibility Predictions for 2017 and Implications for You

By Cassi Price cassiprice

This time last year, many healthcare business owners and internal marketing teams were hearing about WCAG or Web Content Accessibility Guidelines for the first time, sparked by an announcement made by the Department of Justice (DOJ) that they were planning to adopt WCAG 2.0 AA standards as part of the Americans with Disabilities Act. Ultimately, […]

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Tags: Accessibility, ADA, WCAG


February 14, 2017

How are You Handling Political Comments on Social Media?

By Cassi Price cassiprice

What You Need to Know Before Posting Your Views According to a recent Pew study on social media and politics, the vast majority of Americans on social media have expressed frustration over the political tone and content on social media lately…and for good reason. In the past few months, our social media platforms have become […]

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Tags: Politics


September 22, 2016

Capturing Patient Reviews and Pesky Regulatory Details (Part 3)

By Jeff Segal jeffsegal

In my last post, we discussed how HIPAA impacts rules and regulations related to capturing reviews for posting online. We limited the discussion to working with vendors to help you capture and post online reviews. Such vendors must be HIPAA Business Associates. And if Protected Health Information is posted online, you need a formal HIPAA […]

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Tags: online reviews, TCPA


September 14, 2016

Capturing Patient Reviews and Pesky Regulatory Details (Part 2)

By Jeff Segal jeffsegal

In my last post, we discussed how the Federal Trade Commission impacts rules and regulations related to capturing reviews for posting online. To recap, the guiding principle is not to pay for reviews. No money, no gift cards, no discounts on future goods or services. If you do offer such perks, you must disclose that […]

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Tags: HIPAA


September 6, 2016

Capturing Patient Reviews and Pesky Regulatory Details (Part 1)

By Jeff Segal jeffsegal

Online reviews have changed the consumer landscape in influencing buying decisions. Healthcare is affected by the same dynamic. Healthcare marketing departments have embraced online patient reviews as the next new thing. Such reviews provide valuable information for quality control, marketing, public relations, and risk management. A Marketing Department’s mission often collides with the Legal and […]

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Tags: FTC, Ratings, Reviews


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