Learning Modules

One of our Mayo Clinic physicians contacted me a little over a week ago with a request for help in exploring his personal use of Twitter. Below is our email conversation, shared with his permission, to highlight resources we offer medical professionals through the Mayo Clinic Social Media Network. [...]
By Lee Aase • January 28, 2019
You may have seen the online Social Media Basics for Healthcare Certificate training on the Mayo Clinic Social Media Network. This course was developed by Mayo Clinic in collaboration with Hootsuite, a social media management platform. The training was developed for YOU– a busy professional looking [...]
By Taryn Offenbacher, Senior Communications Specialist • February 12, 2018
Launching the Mayo Clinic-Hootsuite Social Media Basics for Healthcare certificate was among the many highlights of last week's Healthcare and Social Media Summit in Brisbane. While the program is available for $400 per user through Hootsuite, today we're pleased to announce discounted (or even FREE) access for all members [...]
By SMHNadmin • September 8, 2015
I highly recommend Douglas Hubbard's excellent work, How to Measure Anything: Finding the Value of Intangibles in Business, for those interested in exploring ways to demonstrate the value of applying social media in health care. It's not exactly an easy read, and yes, there is some math [...]
By Lee Aase • October 19, 2014
When building a social media strategy, you need to have a content strategy in place. Understanding the difference between the two, as well as how to create both, is a fundamental part of learning how to engage and connect using these powerful communication tools. In this video, Ahava Leibtag [...]
By Lee Aase • March 12, 2014
   Dan Goldman and David Harlow, our in-house and External Advisory Board attorneys for the Mayo Clinic Center for Social Media, held a conference call last week for SMHN members. Here's the audio archive:
By Lee Aase • March 3, 2014
Your personal brand is among your most important assets as a professional, particularly as it is reflected in Internet search results. What do people see when they go to Google (or another search engine) and enter your name? For physicians this is particularly important, as various doctor-rating [...]
By Lee Aase • December 5, 2013