Learning Modules

January 28, 2019

Old Doc Tries Twitter

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

One of our Mayo Clinic physicians contacted me a little over a week ago with a request for help in exploring his personal use of Twitter. Below is our email conversation, shared with his permission, to highlight resources we offer medical professionals through the Mayo Clinic Social Media Network. Subject: Old Doc Tries Twitter Hi […]

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Tags: Social Media Basics Certification


February 12, 2018

Why Take the Social Media Basics for Healthcare Training

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

You may have seen the online Social Media Basics for Healthcare Certificate training on the Mayo Clinic Social Media Network. This course was developed by Mayo Clinic in collaboration with Hootsuite, a social media management platform. The training was developed for YOU– a busy professional looking for the most concise resources to help you get […]

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Tags: certification, courses, lesson, Training


September 8, 2015

MCSMN Member Savings on Social for Healthcare Certificate

By SMHNadmin mayoclinic

Launching the Mayo Clinic-Hootsuite Social Media Basics for Healthcare certificate was among the many highlights of last week’s Healthcare and Social Media Summit in Brisbane. While the program is available for $400 per user through Hootsuite, today we’re pleased to announce discounted (or even FREE) access for all members of the Mayo Clinic Social Media Network (MCSMN). Mayo Clinic […]

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October 19, 2014

Measurement and The Rule of 5

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

I highly recommend Douglas Hubbard’s excellent work, How to Measure Anything: Finding the Value of Intangibles in Business, for those interested in exploring ways to demonstrate the value of applying social media in health care. It’s not exactly an easy read, and yes, there is some math involved. But here’s a concept from the book […]

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March 12, 2014

Introduction to Social Media and Content Strategy

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

When building a social media strategy, you need to have a content strategy in place. Understanding the difference between the two, as well as how to create both, is a fundamental part of learning how to engage and connect using these powerful communication tools. In this video, Ahava Leibtag discusses: How content is a fundamental […]

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March 3, 2014

Ask the Attorneys Conference Call

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

   Dan Goldman and David Harlow, our in-house and External Advisory Board attorneys for the Mayo Clinic Center for Social Media, held a conference call last week for SMHN members. Here’s the audio archive:

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December 5, 2013

Personal Branding in Social Media

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

Your personal brand is among your most important assets as a professional, particularly as it is reflected in Internet search results. What do people see when they go to Google (or another search engine) and enter your name? For physicians this is particularly important, as various doctor-rating sites compete for search engine rankings. If you […]

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