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September 21, 2017

#TimelessWisdom on Social Media in Health Care

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

The social media landscape has changed a lot since we published Bringing the Social Media Revolution to Health Care in 2012: Facebook has grown from just under a billion monthly active users to more than 2 billion. Images have become essential in all platforms. Facebook and Twitter began giving preference to native video uploads to their […]

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Tags: #FlashbackFriday, #TimelessWisdom


August 2, 2017

Communications Position Openings at Mayo Clinic

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

We typically don’t announce Mayo Clinic job openings here, but because one of these positions will do significant work with our Social & Digital Innovation Team it seemed appropriate. Follow the links to the complete job postings. Communications Specialist (Supplemental) – Spanish-Language Social Media and Media Relations  – 86012BR   This position supports our focus to grow […]

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Tags: Development communications, jobs, Media Relations, Spanish


March 2, 2017

Building trust, one cup of coffee at a time

By Jess Columbo jesscolumbo

When I was a teenager, my family was lucky enough to have a house cleaner. Julie would visit once a month, straightening, wiping down, and putting things away. The night before each of Julie’s visits, my parents would ask me to pick up my room. For years, I was incredulous: “Why do I have to […]

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Tags: relationship development, staff engagement


February 24, 2016

Mayo Clinic Social Media Job Opportunities in Florida, Minnesota

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

We’re pleased to announce two new job openings with our Mayo Clinic Social and Digital Innovation Team and the Mayo Clinic Social Media Network: We’re seeking a Communications Specialist to provide social media support for our Florida campus. This Jacksonville-based communications specialist will provide strategic social media consultation and training to Florida clients, collaborating with Public Affairs colleagues to ensure […]

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Tags: jobs


January 12, 2016

Want to join our Mayo Clinic Social Media Team?

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

We’re pleased to announce a new job posting with our Mayo Clinic social media team for a Communications Specialist based on our Mayo Clinic campus in Arizona. This Communications Specialist will be part of our enterprise-wide Social and Digital Innovation Team, serving on the staff supporting educational programs of Mayo Clinic Social Media Network. Key responsibilities […]

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Tags: Arizona


December 18, 2014

The Art and Science of Curation: An Interview with Patricia Anderson (3rd in a Series)

By meredithgould meredithgould

Next up in our series of interviews with the top Twitter-based content curators is this one with Patricia Anderson (@pfanderson), a member of MCCSM’s External Advisory Board. (Read the first one with Marie Ennis-O’Connor here; with Elin Silveous, part one here and part two here.) Like the other content curators interviewed in this series, Patricia […]

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December 15, 2014

Elin Silveous: Curation Sources and Content Selection

By meredithgould meredithgould

Moving right along with our interview with Elin Silveous. In Part I, she shared her eight “S” factors for successful curation.  Here she explains her nine “C” factors for deciding which content to use.    MG: Where and how do you gather content to curate? ES: I gather content on- and offline from a wide range […]

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