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In presentations at the #MCSMN Annual Conference and Residency this week, several people have asked me how to schedule a Facebook Live on Facebook. With this guide, you can schedule Facebook Lives for your Page, so your followers will receive Facebook notifications. Some important things to note before you schedule:
  • You [...]
By Audrey Laine Seymour • December 13, 2017
Editor's Note: This essay is part of our weekly #TimeLessWisdom series, in which we're highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health CareLearn more about the series. The oncologist was so angry he was shaking. How had his photo [...]
By Cynthia Floyd Manley • November 24, 2017
Two weeks ago, executives from Facebook, Twitter, and Google took the stand to testify about the role of Russian bots and trolls in the 2016 Presidential election. While the coverage was fascinating to follow, two deeper, more pervasive lessons became apparent, first, this will not be an isolated event [...]
By Taryn Offenbacher, Senior Communications Specialist • November 17, 2017
Have you noticed some Facebook Pages have a Locations tab? That’s usually because each location (child) of the main company (parent) also has a Facebook Page. If you have many locations, such as doctors’ offices, hospitals, clinic buildings, and more, that’s a LOT of pages to manage! Take Starbucks, for [...]
By Audrey Laine Seymour • November 14, 2017
Ten years ago today Facebook officially welcomed organizations and businesses to participate, and Mayo Clinic joined on Day One: November 7, 2007. As manager of our media relations team, I was personally involved on Facebook for several months and had been writing about it enthusiastically on [...]
By Lee Aase • November 7, 2017
Facebook recently replaced its Targeting feature with Preferred Audience, while Gating was replaced with Audience Restrictions. These options were, and continue to be, free to implement on organic page posts. While the difference may seem subtle, the ramifications are significant. Here's what you need to know about the change from Targeting [...]
By MakalaArce • October 26, 2017
 “The needs of the patient come first.” This Mayo Clinic value drives our mission. It also drives our response to the use of live video in the exam room. We’ll explain. Today, patients have a variety of live video and livestreaming options available to use during their medical appointments. [...]
By Taryn Offenbacher, Senior Communications Specialist • June 12, 2017