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As 2018 draws to a close, here's an interesting story on the importance of digging beneath the surface of your social media metrics. You may also find the subject matter of the underlying story helpful in your personal life. Our team tracks metrics performance on a weekly basis, [...]
By Stacy Theobald • December 26, 2018
For several years, I’ve written a blog post on our annual event advertising results. Past ones can be found here, here, and here. Many of those take-aways still apply, but rather than reiterating previous lessons, I wanted to take a newer, lighter approach to this review. It [...]
By MakalaArce • November 19, 2018
A few months ago I was wondering whether including the link up in the text of article posts on Facebook yields more clicks. While the article is clickable down below either way, I wondered how many people aren’t aware they can simply click on the image to go to the [...]
By MakalaArce • October 26, 2018
If it seems like this story reappears every few years, it's because it has. Here is a sample of today's news on the topic: Here is a headline from 2016: According to Fortune.com, the problem started back in January 2015, nearly [...]
By Taryn Offenbacher, Senior Communications Specialist • October 17, 2018
Managing Facebook advertising over the years, I had the impression Facebook costs increased when I narrowed the audience. This seemed unfortunate and not necessarily consistent across social networks. Marketing 101 tells us to hone our target audience. Everyone is not a good target audience. However, it appeared I would be [...]
By MakalaArce • October 12, 2018
In the wake of the Cambridge Analytica/Facebook scandal earlier this year, Facebook is making significant changes to the advertising platform. In an attempt to mitigate the crisis, Facebook is removing third-party data from its ad targeting. The purpose of this change is to maintain a proactive stance on the privacy [...]
By Cindy Elliott, Sr Marketing Specialist • July 5, 2018
Social Media Residency is a swift one-day journey through social media. We talk strategy, what's new and next on Facebook, Twitter, Instagram, LinkedIn, strategies for physicians and nurses, measurement and monitoring, and how to optimize video—with members of the Social and Digital Innovation team available during the [...]
By Taryn Offenbacher, Senior Communications Specialist • June 11, 2018