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April 6, 2018

3 Things We Learned from ‘Men’

By Audrey Laine Seymour, Communications Specialist audreylaine

National Doctor’s Day is held each year on March 30 in the U.S. Last year, we decided to have a post about the day, celebrating and thanking physicians. We posted this on Facebook, Instagram, and Twitter, and it was one of the week’s highest performing posts on each platform. Here’s to those who pursue the ever-changing […]

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April 4, 2018

Recognizing and Seizing Opportunities – Mayo Clinic on Ellen

By Margaret Shepard, Communications Specialist Margaret_Marie

At Mayo Clinic, we’re lucky to have a variety of great stories to tell. Whether it’s a patient story or an advancement in research, our Social & Digital Innovation (SDI) team typically works with our colleagues in media relations and the news team to tell it well and then distribute through our social media platforms and […]

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Tags: Music, YouTube


January 26, 2018

Scheduling Your Content

By Audrey Laine Seymour, Communications Specialist audreylaine

In the webinar “4 Steps to Creating a Sustainable Content Calendar,” Taryn and I offered a few tips to help health care communications professionals start 2018 with a strong strategy. The first step is to review analytics, the second step is to identify brand priorities, and the third step is to prioritize content. Step 4: Schedule it Post […]

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Tags: content calendar, content marketing, Content strategy, editorial calendar, Facebook, Post Frequency, strategy, Tactics & Best Practices


January 23, 2018

How to Use Analytics to Create a Sustainable Content Calendar

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

In the webinar “4 Steps to Creating a Sustainable Content Calendar” Audrey Laine and I offered a few tips to help health care communications professionals start 2018 with a strong strategy. Step 1: Review Analytics We started with analytics because these metrics will help you identify what worked, what didn’t, and where to invest your […]

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Tags: content calendar, content marketing, editorial calendar, Facebook, Instagram, Twitter


December 28, 2017

Small Steps, Big Results: Inspiration from the 2017 Annual Conference

By Kimberly Dorris KimberlyGDATF

I took one last scroll through my Twitter feed on my way to the MCSMN Conference and Social Media Residency, and a spot-on quote from the Center for Coping (@centerforcoping) caught my eye: “Anxiety happens when you think you have to figure out everything all at once. Breathe. You’re strong. You got this. Take it […]

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Tags: Annual Conference, content marketing, Facebook, Instagram, social strategy, Twitter



December 19, 2017

Using Metrics to Gather Content Ideas from Users

By MakalaArce MakalaArce

We need a lot of content. We publish about 15 Twitter and 10 Facebook posts per day on our primary, enterprise Mayo Clinic accounts. Our post ideas often come from news releases, media hits, patient stories, and information from Mayo Clinic colleagues. To supplement these posts, we use data from two different sources to identify content […]

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Tags: bit.ly, Facebook, Google Analytics, Makala Arce, metrics, search terms, Twitter


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