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November 17th, 2017

Bots and Trolls and What They Mean for You

By Taryn Offenbacher, Communications Specialist toffenbacher

Two weeks ago, executives from Facebook, Twitter, and Google took the stand to testify about the role of Russian bots and trolls in the 2016 Presidential election. While the coverage was fascinating to follow, two deeper, more pervasive lessons became apparent, first, this will not be an isolated event and, second, social media will forever […]

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Tags: bots, Facebook, Social Media, trolls, Twitter


November 14th, 2017

How To Create a Custom Facebook Tab for Your Locations

By Audrey Laine Seymour, Communications Specialist audreylaine

Have you noticed some Facebook Pages have a Locations tab? That’s usually because each location (child) of the main company (parent) also has a Facebook Page. If you have many locations, such as doctors’ offices, hospitals, clinic buildings, and more, that’s a LOT of pages to manage! Take Starbucks, for example. There is a way […]

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Tags: Facebook, Facebook tabs, Locations, Social Media, Woobox


November 7th, 2017

Celebrating 10 Years of Mayo Clinic on Facebook

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

Ten years ago today Facebook officially welcomed organizations and businesses to participate, and Mayo Clinic joined on Day One: November 7, 2007. As manager of our media relations team, I was personally involved on Facebook for several months and had been writing about it enthusiastically on my blog. In fact, even when groups were the […]

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Tags: Mayo Clinic


October 26th, 2017

Facebook Feature: From Targeting to Preferred Audience

By MakalaArce MakalaArce

Facebook recently replaced its Targeting feature with Preferred Audience, while Gating was replaced with Audience Restrictions. These options were, and continue to be, free to implement on organic page posts. While the difference may seem subtle, the ramifications are significant. Here’s what you need to know about the change from Targeting to Preferred Audience. Formerly, Facebook […]

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Tags: audience optimization, Facebook, interest tag, Makala Arce, Mayo Clinic, pathology case, preferred audience, Social Media, targeting


June 12th, 2017

Livestream from the exam room: Navigating patient privacy and new technology

By Taryn Offenbacher, Communications Specialist toffenbacher

 “The needs of the patient come first.” This Mayo Clinic value drives our mission. It also drives our response to the use of live video in the exam room. We’ll explain. Today, patients have a variety of live video and livestreaming options available to use during their medical appointments. In some situations, this technology is […]

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Tags: Facebook Live, livestream, Mayo Clinic, Offenbacher, patient privacy, Periscope, Social Media, social media policy, YouTube, YouTube Live


June 2nd, 2017

Successful Posts Despite Few Likes, Comments, and Shares

By MakalaArce MakalaArce

Often times Facebook likes, comments, and shares are given more weight than click-throughs when determining a post’s success or lack thereof. For those using a social media management system or specific analytics software, engagements are sometimes even explicitly defined as merely: likes + comments + shares. Unfortunately, in those cases, many people don’t know to […]

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Tags: Analytics, Clicks, Data, Engagements, Facebook, Makala Arce, Mayo Clinic, Measurement, metrics


May 3rd, 2017

Best Performing Post Types on Facebook and Twitter

By MakalaArce MakalaArce

The idea for this blogpost came from Kevin Fonger’s comment on my recent blogpost, How often should we post on Facebook? He asked whether we had measured which post types performed best during our limited Facebook study. We actually measure post type metrics on a quarterly basis to determine how they impact total engagements, which are […]

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Tags: Facebook, Makala Arce, Mayo Clinic, metrics, Post Types, Social Media, Twitter


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