February 21, 2019

Join the 80% in Every Community Colorectal Cancer Awareness Campaign!

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

Mayo Clinic is again cooperating with national partners to save lives by promoting colorectal cancer awareness, screening and prevention. For the last five years the campaign slogan was “80% by 2018” (or #80by2018 in hashtag formulation.) It was based on the reality that fewer than 70 percent of U.S. adults were up-to-date with recommended colorectal […]

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Tags: colorectal cancer

February 18, 2019

Hacks for Boosting Your Facebook Lives

By Audrey Laine Seymour, Sr. Communications Specialist audreylaine

In January 2019, Facebook removed the ability to boost scheduled Facebook Live broadcasts. There wasn’t a big announcement… it just sort of happened. And many users, including @kristagregg and me, were shocked when they scrolled to their video post and saw “Boost Unavailable.” In this video, I share two workarounds for boosting your Facebook Live. […]

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December 26, 2018

A Metrics Insight and Timely Personal Advice

By Stacy Theobald stacytheobald

As 2018 draws to a close, here’s an interesting story on the importance of digging beneath the surface of your social media metrics. You may also find the subject matter of the underlying story helpful in your personal life. Our team tracks metrics performance on a weekly basis, looking at our reach on Facebook and […]

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November 19, 2018

6 Head-to-Head Annual Conference Advertising Comparisons

By MakalaArce MakalaArce

For several years, I’ve written a blog post on our annual event advertising results. Past ones can be found here, here, and here. Many of those take-aways still apply, but rather than reiterating previous lessons, I wanted to take a newer, lighter approach to this review. It will be less big picture and instead show […]

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Tags: advertising, Facebook, LinkedIn, Makala Arce, metrics, Susannah Fox, Twitter

October 26, 2018

Including Links in the Text of Facebook Article Posts

By MakalaArce MakalaArce

A few months ago I was wondering whether including the link up in the text of article posts on Facebook yields more clicks. While the article is clickable down below either way, I wondered how many people aren’t aware they can simply click on the image to go to the article. Would they benefit from […]

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Tags: Clicks, Facebook, link, Makala Arce, metrics, text

October 17, 2018

Inflated Video Metrics Major Concern for Advertisers

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

If it seems like this story reappears every few years, it’s because it has. Here is a sample of today’s news on the topic: Here is a headline from 2016: According to Fortune.com, the problem started back in January 2015, nearly four years ago. Facebook admitted average video viewing figures were inflated by only counting […]

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October 12, 2018

Narrowing Facebook Audience Can Increase Costs

By MakalaArce MakalaArce

Managing Facebook advertising over the years, I had the impression Facebook costs increased when I narrowed the audience. This seemed unfortunate and not necessarily consistent across social networks. Marketing 101 tells us to hone our target audience. Everyone is not a good target audience. However, it appeared I would be paying more to do so […]

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Tags: advertisements, advertising, audience, boost, click, cost, Facebook, Makala Arce, metrics, reach, share

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