Events

April 24th, 2017

Social Media is a New Frontier and Always Will Be and Other Lessons from the Social Media Marketing World Conference

By Taryn Offenbacher, Communications Specialist toffenbacher

I love attending conferences as much as the next guy. Large, cold auditoriums, hit-or-miss breakout sessions, forced networking, the hope that you’ll leave with a new idea or two to suggest to the team or impress the boss. You know the drill. However, this was not the regular drill. Last month, I attended Social Media […]

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Tags: AI, bots, Mayo Clinic, Offenbacher, Social Media Examiner, Social Media Marketing World 2017, video


March 27th, 2017

Match Day Facebook Live Video Connects Three Generations

By danhinmon DanHinmon

We focus so much on social media metrics that we can lose track of the human. I was reminded of this recently when Mayo Clinic broadcast Match Day on Facebook Live. If you’re not familiar with Match Day, it’s a big deal. After interviewing at numerous residency programs, graduating medical students across the country simultaneously […]

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Tags: Facebook Live, Match Day


March 17th, 2017

Match Day 2017 at Mayo Clinic School of Medicine

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

We were delighted to broadcast Match Day 2017 on Facebook Live today from Foundation House, the former home of Dr. William J. Mayo. All 41 Mayo Clinic School of Medicine seniors matched to a specialty. The post with our broadcast is below. Did your organization broadcast Match Day? If so, let us know how it […]

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Tags: Match Day, Mayo Clinic College of Medicine


March 9th, 2017

Join Us for Match Day on Facebook Live!

By Ling Werner lingwerner

Match Day is one of the most anticipated days of a medical school career – a day that will not only determine where one will end up geographically for the next chapter of life but also what type of doctor one will ultimately become. It’s the culmination of many hours spent pouring over evidence-based medicine, […]

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Tags: Facebook Live, Match Day


March 3rd, 2017

Member Conference Call: Choosing the Best Equipment for Facebook Live Broadcasts

By danhinmon DanHinmon

Join us for a premium member conference call on Wednesday, March 15, at 2 p.m. CDT. Rachel Caldwell Mullins, digital communications manager at University of Kansas Medical Center, posted the following question in our discussion forum recently: I’ve seen some broadcasts where it’s nearly impossible to hear the speakers or it just seems like the […]

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Tags: equipment, Facebook Live, Member Conference Call, Shawn Bishop, Taryn Offenbacher


February 16th, 2017

Join the Countdown to 2018 Colorectal Cancer Coalition

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

Raising awareness of the need for colorectal cancer screening fits squarely in the center of the Golden Triangle of Health Care Social Media because It relates to a serious disease, the second-leading cause of U.S. cancer deaths It is one of the most preventable and treatable cancers with proper screening, and Many people who should be […]

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Tags: colon cancer, colorectal cancer


February 13th, 2017

The Golden Triangle of Health Care Social Media

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

Here’s an opportunity to enhance your editorial calendar while also putting social media to one of its most valuable purposes. All diseases are bad, and increasing awareness of them is generally a good thing, although medical students’ disease indicates that isn’t always the case. But some diseases are especially appropriate for social media interventions. What I’m calling “The […]

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Tags: #80by2018, #CRCCountdown, colorectal cancer


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