Employee Communications

May 23, 2018

New Employee Orientation Video Sets Standard for Staff Social Media Use

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

Mayo Clinic encourages professional and allied health staff to use social media tools appropriately and productively. With nearly 65,000 staff and growing, the Mayo Clinic Social and Digital Innovation team collaborated with Mayo’s new employee orientation program to provide new employees an overview of social media at Mayo Clinic and additional training resources. This short […]

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February 19, 2018

Empowering Nurse Leaders to Embrace Social Media

By Shea Jennings, Communications Associate csjennings

We consider ourselves social media evangelists. So we were thrilled to have a chance to reach our largest-ever group of potential converts at Mayo Clinic: the Department of Nursing. Nurses represent one in four Mayo employees. Over the past year and a half, Public Affairs teamed up with Nursing representatives to collaborate on a project […]

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Tags: education, Health care social media, nurse training, Training


June 12, 2017

Livestream from the exam room: Navigating patient privacy and new technology

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

 “The needs of the patient come first.” This Mayo Clinic value drives our mission. It also drives our response to the use of live video in the exam room. We’ll explain. Today, patients have a variety of live video and livestreaming options available to use during their medical appointments. In some situations, this technology is […]

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Tags: Facebook Live, livestream, Mayo Clinic, Offenbacher, patient privacy, Periscope, Social Media, social media policy, YouTube, YouTube Live


October 5, 2016

Introducing Mayo Clinic Employees to Social Media

By Audrey Laine Seymour, Communications Specialist audreylaine

When I went through Mayo Clinic’s new employee orientation in May, I was excited to see the “#SocialAtMayo” video shown to the group. As I watched the 8-minute video, I noticed two things: my classmates were tuning it out, and it was dated. The host of the video was my predecessor, and several other staff members […]

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Tags: Employee Orientation, Social Media Training


May 28, 2015

Don’t Include Mayo Clinic’s Name or Logo in Your Personal Profile

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

We encourage Mayo Clinic employees and students to create personal online profiles on social networking sites such as Twitter, Facebook and LinkedIn. We especially urge physicians to claim and complete profiles on Doximity. But in keeping with guidelines two and nine, we insist on this: Unless approved by the Center for Social Media, your social […]

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May 26, 2015

Guideline #9: Leave Mayo Clinic Out of Personal Online Endorsements

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

When we originally formulated our Social Media Guidelines for Mayo Clinic Employees in 2009, we were so conservative in our policy against endorsements, that employees were not allowed to give or request LinkedIn recommendations. Since then, social networking usage evolved and personal endorsements on LinkedIn have become much more of (in the current vernacular) “a […]

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May 22, 2015

Guideline #8: Online “Friending” Should be Voluntary

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

Just as we should maintain boundaries of propriety in patient-provider relationships, so should we in employee/supervisor interactions. Guideline number eight addresses this issue: Mayo Clinic discourages staff in management/supervisory roles from initiating “friend” requests with employees they manage.  Managers/supervisors may accept friend requests if initiated by the employee, and if the manager/supervisor does not believe […]

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