Case Studies

National Doctor's Day is held each year on March 30 in the U.S. Last year, we decided to have a post about the day, celebrating and thanking physicians. We posted this on Facebook, Instagram, and Twitter, and it was one of the week's highest performing posts on each platform. [...]
By Audrey Laine Seymour • April 6, 2018
At Mayo Clinic, we're lucky to have a variety of great stories to tell. Whether it's a patient story or an advancement in research, our Social & Digital Innovation (SDI) team typically works with our colleagues in media relations and the news team to tell it well and then distribute through [...]
By Margaret Shepard • April 4, 2018
This March, Mayo Clinic launched the Colorectal Cancer Expert Q&A Series—a daily video answering one colorectal cancer question. This idea (like many great ideas) started as a casual discussion carefully recorded on a napkin. The request seemed simple: release 31, :31-second videos, one to correspond with [...]
By Taryn Offenbacher, Senior Communications Specialist • March 30, 2018
We consider ourselves social media evangelists. So we were thrilled to have a chance to reach our largest-ever group of potential converts at Mayo Clinic: the Department of Nursing. Nurses represent one in four Mayo employees. Over the past year and a half, Public Affairs teamed up with Nursing representatives [...]
By Shea Jennings, Communications Specialist • February 19, 2018
Share your most exciting, innovative and successful programs, campaigns, and best practices at the 2018 Mayo Clinic Social Media Network Annual Conference. The conference will be held November 14 and 15, 2018, in Jacksonville, Florida. We invite submissions for:
  • Keynote speakers
  • Case study presentations
  • Hands-on [...]
By Dan Hinmon, MCSMN Director • January 23, 2018
Editor's Note: This essay is part of our weekly #TimeLessWisdom series, in which we're highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health CareLearn more about the series. The oncologist was so angry he was shaking. How had his photo [...]
By Cynthia Floyd Manley • November 24, 2017
It happens to us all, right? A social media idea is suggested, it’s got some legs but is a bit tricky to implement. You want to make this idea work, but there’s some serious thinking to be done on how to execute it effectively and on-brand. This was the [...]
By Melissa Bear, Champions Director • November 21, 2017