Case Studies

April 6, 2018

3 Things We Learned from ‘Men’

By Audrey Laine Seymour, Senior Communications Specialist audreylaine

National Doctor’s Day is held each year on March 30 in the U.S. Last year, we decided to have a post about the day, celebrating and thanking physicians. We posted this on Facebook, Instagram, and Twitter, and it was one of the week’s highest performing posts on each platform. Here’s to those who pursue the ever-changing […]

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April 4, 2018

Recognizing and Seizing Opportunities – Mayo Clinic on Ellen

By Margaret Shepard, Communications Specialist Margaret_Marie

At Mayo Clinic, we’re lucky to have a variety of great stories to tell. Whether it’s a patient story or an advancement in research, our Social & Digital Innovation (SDI) team typically works with our colleagues in media relations and the news team to tell it well and then distribute through our social media platforms and […]

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Tags: Music, YouTube


March 30, 2018

How We Published 31 Videos in 31 Days: Behind the Scenes of the Colorectal Cancer Expert Series

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

This March, Mayo Clinic launched the Colorectal Cancer Expert Q&A Series—a daily video answering one colorectal cancer question. This idea (like many great ideas) started as a casual discussion carefully recorded on a napkin. The request seemed simple: release 31, :31-second videos, one to correspond with each day in March, discussing basic colorectal cancer facts. […]

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Tags: campaign, colorectal cancer, CRC, video


February 19, 2018

Empowering Nurse Leaders to Embrace Social Media

By Shea Jennings, Communications Specialist csjennings

We consider ourselves social media evangelists. So we were thrilled to have a chance to reach our largest-ever group of potential converts at Mayo Clinic: the Department of Nursing. Nurses represent one in four Mayo employees. Over the past year and a half, Public Affairs teamed up with Nursing representatives to collaborate on a project […]

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Tags: education, Health care social media, nurse training, Training


January 23, 2018

Call for Presentations: 2018 Mayo Clinic Social Media Network Conference

By Dan Hinmon, MCSMN Director DanHinmon

Share your most exciting, innovative and successful programs, campaigns, and best practices at the 2018 Mayo Clinic Social Media Network Annual Conference. The conference will be held November 14 and 15, 2018, in Jacksonville, Florida. We invite submissions for: Keynote speakers Case study presentations Hands-on workshops Keynote speakers should present fresh, innovative ideas that inspire and […]

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Tags: #MCSMN, 2018 Annual Conference, Jacksonville, Mayo Clinic, Social Media


November 24, 2017

Facebook Forces Us Into the Conversations We Should Have Been Having All Along

By Cynthia Floyd Manley cynthiamanley

Editor’s Note: This essay is part of our weekly #TimeLessWisdom series, in which we’re highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health Care. Learn more about the series. The oncologist was so angry he was shaking. How had his photo ended up on Facebook? Why was the Cancer Center even on Facebook? “No […]

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Tags: #FlashbackFriday, #TimelessWisdom, Community Development, Facebook, General, Platforms, strategy, Tactics & Best Practices


November 21, 2017

Thanksgiving Campaign: Mixing Content Strategy & the Engagement Ladder

By Melissa Bear, Champions Director mbear

It happens to us all, right? A social media idea is suggested, it’s got some legs but is a bit tricky to implement. You want to make this idea work, but there’s some serious thinking to be done on how to execute it effectively and on-brand. This was the story of our Thanksgiving social media […]

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Tags: attitudeofgratitude, Content strategy, holiday campaigns, seasonal campaigns, Social Media, Thanksgiving


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