Case Studies

November 10th, 2017

Insights and Innovations from the Mayo Clinic Playbook

By Taryn Offenbacher, Communications Specialist toffenbacher

Mayo Clinic contributed four articles to the December issue of the Journal of the American College of Radiology, which has a special focus on social media and strategy. Here’s a quick recap of the insights and innovations straight from the Mayo Clinic playbook shared in these articles. Click the titles to read them in full, […]

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Tags: JACR, Social Media, social media tactics, strategy


October 26th, 2017

Facebook Feature: From Targeting to Preferred Audience

By MakalaArce MakalaArce

Facebook recently replaced its Targeting feature with Preferred Audience, while Gating was replaced with Audience Restrictions. These options were, and continue to be, free to implement on organic page posts. While the difference may seem subtle, the ramifications are significant. Here’s what you need to know about the change from Targeting to Preferred Audience. Formerly, Facebook […]

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Tags: audience optimization, Facebook, interest tag, Makala Arce, Mayo Clinic, pathology case, preferred audience, Social Media, targeting


October 5th, 2017

Is My Executive a Good Fit for Social Media? (Preview)

By Krysta Privoznik krystaprivoznik

I learn something new every day tuning into my social media accounts to read chatter from those I follow, many of whom are health care executives within influential organizations. I’m intrigued by their knowledge and guidance that helps improve the overall health care system. Their willingness to put themselves forward on social media garners huge […]

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Tags: Reputation Management


September 27th, 2017

Online support group informs, uplifts ICU survivors

By Robin Huiras-Carlson robinh

Nearly nine days in spring 2016 are missing from Muriel Hachfeld’s memory. It’s the period of time she spent in the ICU at Mayo Clinic Hospital — Rochester, Methodist Campus, fighting off a septic infection she’d developed following an elective surgery. Six of those days, she fell into a coma and was unresponsive to stimuli. […]

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Tags: ICU, Mayo Clinic Connect, patient support groups, PICS


September 20th, 2017

Defusing Controversy through Social Media Engagement

By MakalaArce MakalaArce

A few weekends ago I was on comment monitoring duty for Mayo Clinic and started to see displeased tweets rolling in about a research study. Someone tweeted the following concern to about 18,000 Twitter followers: That tweet resonated with people, evidenced by 180 retweets and 147 likes. A follow-up tweet said:  Another person called the […]

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Tags: case study, engagement, negative feedback, research, Social Media


August 29th, 2017

Healthcare Social Media and the Pulse Nightclub Tragedy (Preview)

By Cristina Calvet-Harrold cchmarketing

When a sudden unexpected disaster involving loss of life occurs – whether it’s a tornado in a populated area, a deadly traffic accident involving dozens of vehicles, or a mass shooting in a crowded nightclub – two completely incongruent conditions almost always emerge: chaos and a public demand for real-time information. For medical responders, this […]

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Tags: Amanda Jane Saunders-Johnston, CCH Marketing, crisis communication, Cristina Calvet-Harrold, Orlando Health, Orlando Regional Medical Center, Pulse Nightclub


April 11th, 2017

How Will Your Audience Receive Your Campaign? Real Life Perspectives From A Patient and A Provider

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

In 2014, Monroe Carell Jr. Children’s Hospital at Vanderbilt released an ad campaign that tugged at the heartstrings of parents and inspired confidence in their brand. It would eventually be featured on traditional and social media and win multiple advertising awards. It also brought together two members of the External Advisory Board of the Mayo Clinic […]

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Tags: advertising, clinical trials, issues management


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