Case Studies

October 12, 2018

Narrowing Facebook Audience Can Increase Costs

By MakalaArce MakalaArce

Managing Facebook advertising over the years, I had the impression Facebook costs increased when I narrowed the audience. This seemed unfortunate and not necessarily consistent across social networks. Marketing 101 tells us to hone our target audience. Everyone is not a good target audience. However, it appeared I would be paying more to do so […]

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Tags: advertisements, advertising, audience, boost, click, cost, Facebook, Makala Arce, metrics, reach, share


July 2, 2018

Symphonic Media Synergy and the 17-Year Problem

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

The slow dissemination of scientific and medical advances is one of the tragedies of modern medicine. People continue to suffer with various diseases, conditions and injuries because discoveries that could help them take so long—researchers estimate 17 years on average—to be translated into practice. One of our milestone stories in the evolution of social media […]

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Tags: Erin Turner, Jayson Werth, Richard Berger, UT Split


May 21, 2018

MCSMN Welcomes New Silver Fellow – Kirsten Harris at Auckland Eye

By Taryn Offenbacher, Communications Specialist toffenbacher

Congratulations to Kirsten Harris, Marketing and Business Development Manager at Auckland Eye, on becoming a Silver Fellow! In 2016, Kirsten crafted a comprehensive social media strategy to increase the number of laser eye procedures from FY17 to FY18. At the time the social media plan was launched, Auckland Eye was using one primary social media […]

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Tags: Fellowship, Silver Fellow


April 6, 2018

3 Things We Learned from ‘Men’

By Audrey Laine Seymour, Communications Specialist audreylaine

National Doctor’s Day is held each year on March 30 in the U.S. Last year, we decided to have a post about the day, celebrating and thanking physicians. We posted this on Facebook, Instagram, and Twitter, and it was one of the week’s highest performing posts on each platform. Here’s to those who pursue the ever-changing […]

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April 4, 2018

Recognizing and Seizing Opportunities – Mayo Clinic on Ellen

By Margaret Shepard, Communications Specialist Margaret_Marie

At Mayo Clinic, we’re lucky to have a variety of great stories to tell. Whether it’s a patient story or an advancement in research, our Social & Digital Innovation (SDI) team typically works with our colleagues in media relations and the news team to tell it well and then distribute through our social media platforms and […]

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Tags: Music, YouTube


March 30, 2018

How We Published 31 Videos in 31 Days: Behind the Scenes of the Colorectal Cancer Expert Series

By Taryn Offenbacher, Communications Specialist toffenbacher

This March, Mayo Clinic launched the Colorectal Cancer Expert Q&A Series—a daily video answering one colorectal cancer question. This idea (like many great ideas) started as a casual discussion carefully recorded on a napkin. The request seemed simple: release 31, :31-second videos, one to correspond with each day in March, discussing basic colorectal cancer facts. […]

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Tags: campaign, colorectal cancer, CRC, video


February 19, 2018

Empowering Nurse Leaders to Embrace Social Media

By Shea Jennings, Communications Associate csjennings

We consider ourselves social media evangelists. So we were thrilled to have a chance to reach our largest-ever group of potential converts at Mayo Clinic: the Department of Nursing. Nurses represent one in four Mayo employees. Over the past year and a half, Public Affairs teamed up with Nursing representatives to collaborate on a project […]

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Tags: education, Health care social media, nurse training, Training


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