Case Studies

A Facebook Watch Party is a showing of curated videos gathered into one post, on which viewers comment in real-time, much like a Facebook Live broadcast. Facebook first launched Watch Party to Groups in July 2018 and then all Pages and people in November. Mayo Clinic has hosted [...]

By Audrey Laine Seymour, Senior Communications Specialist • April 16, 2019
Share your most exciting, innovative and successful programs, campaigns, and best practices at the 2019 Mayo Clinic Social Media Network Annual Conference. The conference will be held October 22 and 23 in Rochester, Minnesota. We invite submissions for:
  • Keynote speakers
  • Case study presentations
  • Hands-on workshops
  • [...]
By Dan Hinmon, MCSMN Director • January 30, 2019
"What about Snapchat?" This is a common question our social media team is asked. We like to test out the latest platforms, explore use cases, and see if there is a solid reason to join and add an additional platform into our social media mix. We hadn't found that [...]
By Margaret Shepard, Communications Specialist • January 8, 2019
As 2018 draws to a close, here's an interesting story on the importance of digging beneath the surface of your social media metrics. You may also find the subject matter of the underlying story helpful in your personal life. Our team tracks metrics performance on a weekly basis, [...]
By Stacy Theobald • December 26, 2018
Managing Facebook advertising over the years, I had the impression Facebook costs increased when I narrowed the audience. This seemed unfortunate and not necessarily consistent across social networks. Marketing 101 tells us to hone our target audience. Everyone is not a good target audience. However, it appeared I would be [...]
By MakalaArce • October 12, 2018
The slow dissemination of scientific and medical advances is one of the tragedies of modern medicine. People continue to suffer with various diseases, conditions and injuries because discoveries that could help them take so long—researchers estimate 17 years on average—to be translated into practice. One of [...]
By Lee Aase, Director, Mayo Clinic Social Media Network • July 2, 2018
Congratulations to Kirsten Harris, Marketing and Business Development Manager at Auckland Eye, on becoming a Silver Fellow! In 2016, Kirsten crafted a comprehensive social media strategy to increase the number of laser eye procedures from FY17 to FY18. At the time the social media plan was [...]
By Taryn Offenbacher, Senior Communications Specialist • May 21, 2018