August 29th, 2017
Healthcare Social Media and the Pulse Nightclub Tragedy (Preview)
When a sudden unexpected disaster involving loss of life occurs – whether it’s a tornado in a populated area, a deadly traffic accident involving dozens of vehicles, or a mass shooting in a crowded nightclub – two completely incongruent conditions almost always emerge: chaos and a public demand for real-time information. For medical responders, this […]
Tags: Amanda Jane Saunders-Johnston, CCH Marketing, crisis communication, Cristina Calvet-Harrold, Orlando Health, Orlando Regional Medical Center, Pulse Nightclub
April 11th, 2017
How Will Your Audience Receive Your Campaign? Real Life Perspectives From A Patient and A Provider
By Lee Aase, Director, Mayo Clinic Social Media Network 
In 2014, Monroe Carell Jr. Children’s Hospital at Vanderbilt released an ad campaign that tugged at the heartstrings of parents and inspired confidence in their brand. It would eventually be featured on traditional and social media and win multiple advertising awards. It also brought together two members of the External Advisory Board of the Mayo Clinic […]
January 3rd, 2017
By Colleen Young, Connect Director 
“I can’t wait to tell my patients about this. Have you got any brochures? How can I get involved?” This is what we heard from Mayo Clinic physicians and staff as we told them about Mayo Clinic Connect, our online patient-to-patient community. When you get reactions like this from your colleagues, you want to equip […]
November 4th, 2016
By Lee Aase, Director, Mayo Clinic Social Media Network
In yesterday’s #MCSMN webinar, “What Health Care can Learn about Social Media from a Grocery Chain,” Keith Boswell shared social media insights both from several years in health care, including five years as Director of Digital Marketing & Social Media at Kaiser Permanente, and from his current role as Director of Social Media Strategy for […]
Tags: Keith Boswell, Meijer, Peeps
June 9th, 2016
Facebook Strategy for Rare Heart Conditions
By Lee Aase, Director, Mayo Clinic Social Media Network
“Start with Strategy” is one of our fundamental planning principles for using social media in health care. In many cases, however, stakeholders come to our team with specific tactical proposals without having done the necessary strategic thinking. They may want a Facebook page to attract prospective patients, for example, but they haven’t considered how Facebook’s declining organic reach […]
Tags: Cardiac Surgery, Ebstein's Anomaly, Joseph Dearani, M.D., Mayo Clinic
June 3rd, 2016
Creating a LinkedIn ‘Flash Mob’
By Audrey Laine Seymour, Communications Specialist 
Serena Ehrlich’s May 25 MCSMN webinar, Converting Coverage Into Actions – Search, Social and the News Release, was packed with practical tips for using social tools to generate and amplify news coverage. So our Mayo Clinic Social and Digital Innovation (SDI) team, a.k.a. the “Star Wars” team, decided to conduct a LinkedIn experiment using the […]
February 23rd, 2016
Join the #ScopeScope to help Fight Colorectal Cancer
By Lee Aase, Director, Mayo Clinic Social Media Network
Starting at about 8 a.m. CST on Tuesday March 1, Mayo Clinic will be streaming video of a colonoscopy live on Periscope, in a broadcast we’re calling the #ScopeScope. Watch highlights from the #ScopeScope! Please share with your friends on Facebook, Twitter and LinkedIn to promote colorectal cancer screening awareness! I’m the patient. I’m 52 […]
Tags: #ScopeScope