Case Studies

January 30, 2019

Call for Presentations for MCSMN 2019 Annual Conference

By Dan Hinmon, MCSMN Director DanHinmon

Share your most exciting, innovative and successful programs, campaigns, and best practices at the 2019 Mayo Clinic Social Media Network Annual Conference. The conference will be held October 22 and 23 in Rochester, Minnesota. We invite submissions for: Keynote speakers Case study presentations Hands-on workshops Keynote speakers should present fresh, innovative ideas that inspire and […]

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January 8, 2019

Testing Snapchat Filters

By Margaret Shepard, Communications Specialist Margaret_Marie

“What about Snapchat?” This is a common question our social media team is asked. We like to test out the latest platforms, explore use cases, and see if there is a solid reason to join and add an additional platform into our social media mix. We hadn’t found that use case with Snapchat until the […]

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Tags: Snapchat


December 26, 2018

A Metrics Insight and Timely Personal Advice

By Stacy Theobald stacytheobald

As 2018 draws to a close, here’s an interesting story on the importance of digging beneath the surface of your social media metrics. You may also find the subject matter of the underlying story helpful in your personal life. Our team tracks metrics performance on a weekly basis, looking at our reach on Facebook and […]

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October 12, 2018

Narrowing Facebook Audience Can Increase Costs

By MakalaArce MakalaArce

Managing Facebook advertising over the years, I had the impression Facebook costs increased when I narrowed the audience. This seemed unfortunate and not necessarily consistent across social networks. Marketing 101 tells us to hone our target audience. Everyone is not a good target audience. However, it appeared I would be paying more to do so […]

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Tags: advertisements, advertising, audience, boost, click, cost, Facebook, Makala Arce, metrics, reach, share


July 2, 2018

Symphonic Media Synergy and the 17-Year Problem

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

The slow dissemination of scientific and medical advances is one of the tragedies of modern medicine. People continue to suffer with various diseases, conditions and injuries because discoveries that could help them take so long—researchers estimate 17 years on average—to be translated into practice. One of our milestone stories in the evolution of social media […]

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Tags: Erin Turner, Jayson Werth, Richard Berger, UT Split


May 21, 2018

MCSMN Welcomes New Silver Fellow – Kirsten Harris at Auckland Eye

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

Congratulations to Kirsten Harris, Marketing and Business Development Manager at Auckland Eye, on becoming a Silver Fellow! In 2016, Kirsten crafted a comprehensive social media strategy to increase the number of laser eye procedures from FY17 to FY18. At the time the social media plan was launched, Auckland Eye was using one primary social media […]

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Tags: Fellowship, Silver Fellow


April 6, 2018

3 Things We Learned from ‘Men’

By Audrey Laine Seymour, Communications Specialist audreylaine

National Doctor’s Day is held each year on March 30 in the U.S. Last year, we decided to have a post about the day, celebrating and thanking physicians. We posted this on Facebook, Instagram, and Twitter, and it was one of the week’s highest performing posts on each platform. Here’s to those who pursue the ever-changing […]

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