April 16, 2019
Build Community and Trust with Facebook Watch Parties
By Audrey Laine Seymour, Senior Communications Specialist 
A Facebook Watch Party is a showing of curated videos gathered into one post, on which viewers comment in real-time, much like a Facebook Live broadcast. Facebook first launched Watch Party to Groups in July 2018 and then all Pages and people in November. Mayo Clinic has hosted two Watch Parties, which featured video content […]
Tags: #WatchParty
January 30, 2019
Call for Presentations for MCSMN 2019 Annual Conference
Share your most exciting, innovative and successful programs, campaigns, and best practices at the 2019 Mayo Clinic Social Media Network Annual Conference. The conference will be held October 22 and 23 in Rochester, Minnesota. We invite submissions for: Keynote speakers Case study presentations Hands-on workshops Keynote speakers should present fresh, innovative ideas that inspire and […]
January 8, 2019
By Margaret Shepard, Communications Specialist 
“What about Snapchat?” This is a common question our social media team is asked. We like to test out the latest platforms, explore use cases, and see if there is a solid reason to join and add an additional platform into our social media mix. We hadn’t found that use case with Snapchat until the […]
Tags: Snapchat
December 26, 2018
A Metrics Insight and Timely Personal Advice
As 2018 draws to a close, here’s an interesting story on the importance of digging beneath the surface of your social media metrics. You may also find the subject matter of the underlying story helpful in your personal life. Our team tracks metrics performance on a weekly basis, looking at our reach on Facebook and […]
October 12, 2018
Narrowing Facebook Audience Can Increase Costs
By MakalaArce 
Managing Facebook advertising over the years, I had the impression Facebook costs increased when I narrowed the audience. This seemed unfortunate and not necessarily consistent across social networks. Marketing 101 tells us to hone our target audience. Everyone is not a good target audience. However, it appeared I would be paying more to do so […]
Tags: advertisements, advertising, audience, boost, click, cost, Facebook, Makala Arce, metrics, reach, share
July 2, 2018
Symphonic Media Synergy and the 17-Year Problem
By Lee Aase, Director, Mayo Clinic Social Media Network 
The slow dissemination of scientific and medical advances is one of the tragedies of modern medicine. People continue to suffer with various diseases, conditions and injuries because discoveries that could help them take so long—researchers estimate 17 years on average—to be translated into practice. One of our milestone stories in the evolution of social media […]
Tags: Erin Turner, Jayson Werth, Richard Berger, UT Split
May 21, 2018
MCSMN Welcomes New Silver Fellow – Kirsten Harris at Auckland Eye
By Taryn Offenbacher, Senior Communications Specialist 
Congratulations to Kirsten Harris, Marketing and Business Development Manager at Auckland Eye, on becoming a Silver Fellow! In 2016, Kirsten crafted a comprehensive social media strategy to increase the number of laser eye procedures from FY17 to FY18. At the time the social media plan was launched, Auckland Eye was using one primary social media […]
Tags: Fellowship, Silver Fellow