Case Studies

April 11th, 2017

How Will Your Audience Receive Your Campaign? Real Life Perspectives From A Patient and A Provider

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

In 2014, Monroe Carell Jr. Children’s Hospital at Vanderbilt released an ad campaign that tugged at the heartstrings of parents and inspired confidence in their brand. It would eventually be featured on traditional and social media and win multiple advertising awards. It also brought together two members of the External Advisory Board of the Mayo Clinic […]

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Tags: Advertising, clinical trials, issues management


January 3rd, 2017

Equip Your Advocates

By Colleen Young, Connect Director colleenyoung

“I can’t wait to tell my patients about this. Have you got any brochures? How can I get involved?” This is what we heard from Mayo Clinic physicians and staff as we told them about Mayo Clinic Connect, our online patient-to-patient community. When you get reactions like this from your colleagues, you want to equip […]

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Tags: Mayo Clinic Connect, online patient community


November 4th, 2016

An Election Everyone Can Love

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

In yesterday’s #MCSMN webinar, “What Health Care can Learn about Social Media from a Grocery Chain,” Keith Boswell shared social media insights both from several years in health care, including five years as Director of Digital Marketing & Social Media at Kaiser Permanente, and from his current role as Director of Social Media Strategy for […]

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Tags: Keith Boswell, Meijer, Peeps


June 9th, 2016

Facebook Strategy for Rare Heart Conditions

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

“Start with Strategy” is one of our fundamental planning principles for using social media in health care. In many cases, however, stakeholders come to our team with specific tactical proposals without having done the necessary strategic thinking. They may want a Facebook page to attract prospective patients, for example, but they haven’t considered how Facebook’s declining organic reach […]

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Tags: Cardiac Surgery, Ebstein's Anomaly, Joseph Dearani, MD, mayo clinic


June 3rd, 2016

Creating a LinkedIn ‘Flash Mob’

By Audrey Laine Seymour, Communications Specialist audreylaine

Serena Ehrlich’s May 25 MCSMN webinar, Converting Coverage Into Actions – Search, Social and the News Release, was packed with practical tips for using social tools to generate and amplify news coverage. So our Mayo Clinic Social and Digital Innovation (SDI) team, a.k.a. the “Star Wars” team, decided to conduct a LinkedIn experiment using the […]

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February 23rd, 2016

Join the #ScopeScope to help Fight Colorectal Cancer

By Lee Aase, Director, Mayo Clinic Social Media Network LeeAase

Starting at about 8 a.m. CST on Tuesday March 1, Mayo Clinic will be streaming video of a colonoscopy live on Periscope, in a broadcast we’re calling the #ScopeScope. Watch highlights from the #ScopeScope ! Please share with your friends on Facebook, Twitter and LinkedIn to promote colorectal cancer screening awareness! I’m the patient. I’m […]

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Tags: #ScopeScope


November 3rd, 2015

Four Things I Learned During Our Blog Re-design

By Megan Rowe MeganRowe

In September, the University of Virginia Health System launched a redesign of our patient and consumer-focused blog, our first since the blog debuted in 2011. We also moved to a new host and changed our domain. As editor, I supervise a team of five content creators and the occasional guest blogger. My role with the […]

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