Case Studies

November 24th, 2017

Facebook Forces Us Into the Conversations We Should Have Been Having All Along

By Cynthia Floyd Manley cynthiamanley

Editor’s Note: This essay is part of our weekly #TimeLessWisdom series, in which we’re highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health Care. Learn more about the series. The oncologist was so angry he was shaking. How had his photo ended up on Facebook? Why was the Cancer Center even on Facebook? “No […]

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Tags: #FlashbackFriday, #TimelessWisdom, Community Development, Facebook, General, Platforms, strategy, Tactics & Best Practices

November 21st, 2017

Thanksgiving Campaign: Mixing Content Strategy & the Engagement Ladder

By Melissa Bear, Champions Director mbear

It happens to us all, right? A social media idea is suggested, it’s got some legs but is a bit tricky to implement. You want to make this idea work, but there’s some serious thinking to be done on how to execute it effectively and on-brand. This was the story of our Thanksgiving social media […]

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Tags: attitudeofgratitude, Content strategy, holiday campaigns, seasonal campaigns, Social Media, Thanksgiving

November 10th, 2017

Insights and Innovations from the Mayo Clinic Playbook

By Taryn Offenbacher, Communications Specialist toffenbacher

Mayo Clinic contributed four articles to the December issue of the Journal of the American College of Radiology, which has a special focus on social media and strategy. Here’s a quick recap of the insights and innovations straight from the Mayo Clinic playbook shared in these articles. Click the titles to read them in full, […]

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Tags: JACR, Social Media, social media tactics, strategy

October 26th, 2017

Facebook Feature: From Targeting to Preferred Audience

By MakalaArce MakalaArce

Facebook recently replaced its Targeting feature with Preferred Audience, while Gating was replaced with Audience Restrictions. These options were, and continue to be, free to implement on organic page posts. While the difference may seem subtle, the ramifications are significant. Here’s what you need to know about the change from Targeting to Preferred Audience. Formerly, Facebook […]

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Tags: audience optimization, Facebook, interest tag, Makala Arce, Mayo Clinic, pathology case, preferred audience, Social Media, targeting

October 5th, 2017

Is My Executive a Good Fit for Social Media? (Preview)

By Krysta Privoznik krystaprivoznik

I learn something new every day tuning into my social media accounts to read chatter from those I follow, many of whom are health care executives within influential organizations. I’m intrigued by their knowledge and guidance that helps improve the overall health care system. Their willingness to put themselves forward on social media garners huge […]

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Tags: Reputation Management

September 27th, 2017

Online support group informs, uplifts ICU survivors

By Robin Huiras-Carlson robinh

Nearly nine days in spring 2016 are missing from Muriel Hachfeld’s memory. It’s the period of time she spent in the ICU at Mayo Clinic Hospital — Rochester, Methodist Campus, fighting off a septic infection she’d developed following an elective surgery. Six of those days, she fell into a coma and was unresponsive to stimuli. […]

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Tags: ICU, Mayo Clinic Connect, patient support groups, PICS

September 20th, 2017

Defusing Controversy through Social Media Engagement

By MakalaArce MakalaArce

A few weekends ago I was on comment monitoring duty for Mayo Clinic and started to see displeased tweets rolling in about a research study. Someone tweeted the following concern to about 18,000 Twitter followers: That tweet resonated with people, evidenced by 180 retweets and 147 likes. A follow-up tweet said:  Another person called the […]

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Tags: case study, engagement, negative feedback, research, Social Media

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