Book Reviews

Joe Public II: Embracing the New Paradigm Author: Chris Bevolo with Adam Meyer Format: Hardcover, Electronic Publisher: Interval, 2014 Back in 2011, Chris Bevolo’s healthcare marketing manifesto Joe Public Doesn’t Care About Your Hospital had hospital communications professionals (including fellow MCCSM External Advisory Board member [...]
By Amanda Changuris • February 26, 2015
Joe Public Doesn’t Care About Your Hospital Author: Chris Bevolo Format: Hardcover, Kindle Publisher: RockBench, 2011 A decade ago, when I became the communications and marketing officer for Vanderbilt’s cancer center, I faced frustration that I couldn’t put into words. I was caught between physicians asking [...]
By Cynthia Floyd Manley • February 10, 2015