Book Reviews

February 26th, 2015

Review | Joe Public II: Embracing the New Paradigm

By Amanda Changuris amandachanguris

Joe Public II: Embracing the New Paradigm Author: Chris Bevolo with Adam Meyer Format: Hardcover, Electronic Publisher: Interval, 2014 Back in 2011, Chris Bevolo’s healthcare marketing manifesto Joe Public Doesn’t Care About Your Hospital had hospital communications professionals (including fellow MCCSM External Advisory Board member Cynthia Floyd Manley) nodding with enthusiastic agreement. His book laid […]

View full entry


February 10th, 2015

Review | Joe Public Doesn’t Care About Your Hospital

By Cynthia Floyd Manley cynthiamanley

Joe Public Doesn’t Care About Your Hospital Author: Chris Bevolo Format: Hardcover, Kindle Publisher: RockBench, 2011 A decade ago, when I became the communications and marketing officer for Vanderbilt’s cancer center, I faced frustration that I couldn’t put into words. I was caught between physicians asking for billboards, newspaper advertising and radio messaging, and an […]

View full entry


© Mayo Clinic Social Media Network. All Rights Reserved.