Annual Conference

August 20, 2019

Boost your professional brand using all your LinkedIn real estate

By Beth Granger Beth Granger

Beth Granger will present “Boosting Your Personal Professional Brand Using LinkedIn” at the Mayo Clinic Social Media Network 2019 Annual Conference. To learn more from Beth and other expert speakers, please join us! Some people still think of LinkedIn as a place to go only if you are looking for a job, but it is so much […]

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Tags: LinkedIn, Platforms, Software, strategy, Tactics & Best Practices


August 9, 2019

The Public Physician Workshop

By Bryan Vartabedian, M.D. Bryan Vartabedian, M.D.

In addition to his Keynote address, Bryan Vartabedian, M.D. will conduct “The Public Physician Workshop” at the Mayo Clinic Social Media Network 2019 Annual Conference. To learn more from Dr. Vartabedian and other expert speakers, please join us! As the numbers of doctors in the online space continue to swell, hospitals are rethinking how they can bring […]

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July 26, 2019

Elevate Your Campaign and Extend Your Reach Through Facebook Live

By Melissa Dethlefsen Melissa Dethlefsen

Melissa Dethlefsen will present “Elevate Your Campaign and Extend Your Reach Through Facebook Live” at the Mayo Clinic Social Media Network 2019 Annual Conference. To learn more from Melissa and other expert speakers, please join us! With dwindling newsroom staff and fewer dedicated reporters covering healthcare, The Content Marketing Team at Hartford HealthCare needed to reinvent our […]

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July 25, 2019

Evidence-based Social Media: 5 Ways to Support Your Organization on the Internet Without Selling Your Soul

By Jen Rittenhouse Jen Rittenhouse

Jen Rittenhouse will present “Evidence-Based Social Media: How to Support Your Organization on the Internet without Selling Your Soul” at the Mayo Clinic Social Media Network 2019 Annual Conference. To learn more from Jen and other expert speakers, please join us! Decentralization. It sent chills down my spine the first time I heard our Chief Marketing Officer use this […]

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July 17, 2019

Engineering Efficacy for Small Teams: Why Alignment is Everything

By Rob Zanin Rob Zanin

Hear me out before you publish that photo of people holding a comically large check to your brand’s social channels. Does the Internet really need it? Does your brand need it? Do your donors, beneficiaries or audience? Most importantly: How do you know, and how would you defend your position to the stakeholders that worked […]

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Tags: Efficacy, Small teams, Teams


July 16, 2019

The Marketer’s Role in Population Health Initiatives

By Kate Gillmer Kate Gillmer

Kate Gillmer and Dan Dunlop will present “The Marketer’s Role in Population Health Initiatives  ” at the Mayo Clinic Social Media Network 2019 Annual Conference. To learn more from Kate, Dan and other expert speakers, please join us! At this year’s MCSMN conference, we will be leading a session that looks at the role of the healthcare marketer […]

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Tags: population health


July 3, 2019

Building Community: Social Media as the Glue

By Jess Lewis Jess Lewis

and Jenn Shafer Jess Lewis and Jenn Shafer will present “Community & Collaboration: Building a Cohesive Culture Inside & Out” at the Mayo Clinic Social Media Network 2019 Annual Conference. To learn more from Jess, Jenn, and other expert speakers, please join us! You’re not an island – even as a team of one, you can build relationships […]

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Tags: Community Development, Online community


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