Annual Conference

July 17, 2019

Engineering Efficacy for Small Teams: Why Alignment is Everything

By Rob Zanin zanin

Hear me out before you publish that photo of people holding a comically large check to your brand’s social channels. Does the Internet really need it? Does your brand need it? Do your donors, beneficiaries or audience? Most importantly: How do you know, and how would you defend your position to the stakeholders that worked […]

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Tags: Efficacy, Small teams, Teams


July 16, 2019

The Marketer’s Role in Population Health Initiatives

By kategillmer kategillmer

At this year’s MCSMN conference, we will be leading a session that looks at the role of the healthcare marketer in supporting population health initiatives. We will review recent case studies from Copley Hospital (Morrisville, Vermont), The Practical Playbook (Durham, North Carolina), and Renown Health (Reno, Nevada). As an introduction to our presentation, we’d like […]

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Tags: population health


July 3, 2019

Building Community: Social Media as the Glue

By Jess Lewis jesslewis422

and Jenn Shafer You’re not an island – even as a team of one, you can build relationships and foster collaboration by working together with others in your department, your health system, and your community using social media. At TriHealth, we use internal and external social media platforms to promote a collaborative environment. By breaking […]

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Tags: Community Development, Online community


July 2, 2019

Awesome Instagram Tips from Sue B. Zimmerman Insta Expert & Keynote at #MCSMN Annual Conference

By Taryn Offenbacher, Senior Communications Specialist toffenbacher

We asked Sue B. Zimmerman, an Instagram expert who teaches small business owners how to create powerful marketing strategies, to share who she’s following, common mistakes businesses make, and top hacks. Learn more from Sue B. and other experts at the Mayo Clinic Social Media Network 2019 Annual Conference, October 22-23 in Rochester, MN. Why […]

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Tags: Instagram


June 25, 2019

Putting Customers at the Center of your Digital Strategy

By Chris Boyer chrisboyer

Chris Boyer will present “Putting Customers at the Center of Your Digital Strategy” at the Mayo Clinic Social Media Network 2019 Annual Conference. To learn more from Chris and other expert speakers, please join us! For years, we’ve been discussing how consumerism is transforming how health systems communicate and market. The impacts of consumerism are definitely changing the […]

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May 20, 2019

My Visit to the Mayo Clinic Social Media Network Conference

By Dr Saadia Mohammed drsaadiaim

I finally had the opportunity to visit Mayo Clinic in Jacksonville and this was my experience: As a seeker of conscious knowledge, I love to visit different environments where the conversation is centered around improving life or how to influence and change patients’ lives. As a health care provider who grew up outside the typical […]

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April 22, 2019

2019 Mayo Clinic Social Media Network Annual Conference

By Margaret Shepard, Communications Specialist Margaret_Marie

EARLY BIRD BONUS: Save $100 when you register before June 30. Join us in October at the Mayo Clinic Social Media Network Annual Conference, a premier social media in health care event, or a one-day social media Residency for advanced applications of social media platforms. This year’s annual conference is October 22 and 23 in […]

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