MCSMN Blog

May 17, 2019

Accidental Path to a Cancer Cure - Experts by Experience

By Martin Jensen, Volunteer Mentor @predictable
Incontinence was a major problem for me 15 years ago. Guiding my cousins around the National Mall in Washington D.C. one day, I had to find a restroom for urinary relief several times. Later, we remembered that my father had developed incontinence from benign prostatic hypertrophy or BPH—overgrowth of the [...]
Accidental Path to a Cancer Cure - Experts by Experience
May 15, 2019

Optimizing Social Media for Impairments

By Andrew McGlothlen @andrewmcglothlen
Navigating the world with an impaired sense of sight or hearing is difficult, but within the digital sphere, that challenge is even greater as we reduce the entire spectrum of sensory input down to sight and sound. What happens when one (or both) of those senses is impaired? In health care, we face a [...]
Optimizing Social Media for Impairments
May 10, 2019

MCSMN Welcomes New Silver Fellow - Tariq Azam, M.D.

By Audrey Laine Seymour, Senior Communications Specialist @audreylaine
Congratulations to Tariq Azam, M.D., on becoming a Silver Fellow! Dr. Azam is a Chief Resident for Internal Medicine at Mayo Clinic in Rochester, MN. He's also the residency program's Social Media Manager! In 2018, he created a strategy to use social media to amplify and supplement the program's recruitment [...]
May 8, 2019

Understanding Online Reviews

By Taryn Offenbacher, Senior Communications Specialist @toffenbacher
Online reviews. Google. Vitals. Healthgrades. Oh, how we have a love-hate relationship with these review sites. Good reviews help our physicians shine and provide valuable patient insight, but poor reviews can tarnish their online reputation and may not accurately reflect broad patient consensus. And, frankly, they can distract and discourage. [...]
May 3, 2019

Don't Forget Us! Young Adults with Invisible Illness - Experts by Experience

By Sneha Dave @ssdave
My brain swirled as I waited on the surgery table for my colectomy, the removal of the entire large intestine. I told the anesthesiologist I was ready for him to start the sedation, knowing this is an irreversible surgery, but also knowing I would come out with a new life. [...]
Don't Forget Us! Young Adults with Invisible Illness - Experts by Experience
May 2, 2019

Summer Holidays and Awareness Events For Your Content Calendar

By Taryn Offenbacher, Senior Communications Specialist @toffenbacher
As your summer vacation plans inch closer, get ahead of your content calendar by planning for the following holidays, events, and awareness months.Please note: the items listed below are a select sampling of events, not a comprehensive guide. We encourage you to consider the holidays and awareness months that are [...]
May 1, 2019

How to Host an Instagram Q&A Story

By Taryn Offenbacher, Senior Communications Specialist @toffenbacher
500 million people use Stories every day and a third of the most viewed Stories are created by businesses. Last month, we hosted an Instagram Story Q&A live from the American Association of Neurological Surgeons annual meeting. Each year, dozens of Mayo Clinic neurosurgery experts convene for this annual conference--making [...]
How to Host an Instagram Q&A Story
Apr 24, 2019

Experts By Experience Free E-Book Released

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
If You Were in my Shoes...Stories That Teach The online patient community, Mayo Clinic Connect, together with health care social network Inspire, have compiled in a free e-book a collection of patient stories — words of wisdom — published in the Experts by Experience series on the Mayo Clinic Social Media [...]
Experts By Experience Free E-Book Released
Apr 22, 2019

2019 Mayo Clinic Social Media Network Annual Conference

By Margaret Shepard, Communications Specialist @Margaret_Marie
EARLY BIRD BONUS: Save $100 when you register before June 30. Join us in October at the Mayo Clinic Social Media Network Annual Conference, a premier social media in health care event, or a one-day social media Residency for advanced applications of social media platforms. This year's annual conference is [...]
2019 Mayo Clinic Social Media Network Annual Conference
Apr 19, 2019

Stopped in My Tracks - Experts by Experience

By Merry, Volunteer Mentor @merpreb
Almost five years ago, I was diagnosed with post-traumatic stress disorder–PTSD. In hindsight, my symptoms began years earlier, after my second diagnosis of lung cancer. I learned that cancer was a huge trigger for my PTSD, and it explained my depression and anxiety, the withdrawal and constant irritability. I was a cat who was [...]
Stopped in My Tracks - Experts by Experience
Apr 18, 2019

2019 Social Media Residency Dates Announced

By Dan Hinmon, MCSMN Director @DanHinmon
Social Media Residency: What is It? For those who want more in-depth learning, attend a social media residency. Just as medical residency is more advanced than medical school, MCSMN residency goes beyond basics to specialized learning within a collaborative environment. Residency is constantly morphing to provide the most current content, but it generally consists of: What’s [...]
2019 Social Media Residency Dates Announced
Apr 16, 2019

Build Community and Trust with Facebook Watch Parties

By Audrey Laine Seymour, Senior Communications Specialist @audreylaine
A Facebook Watch Party is a showing of curated videos gathered into one post, on which viewers comment in real-time, much like a Facebook Live broadcast. Facebook first launched Watch Party to Groups in July 2018 and then all Pages and people in November. Mayo Clinic has hosted two Watch [...]
Build Community and Trust with Facebook Watch Parties
Apr 10, 2019

2019 Social Media Conferences

By Taryn Offenbacher, Senior Communications Specialist @toffenbacher
We must never be too busy to take time to sharpen the saw. - Stephen Covey Industry conferences offer valuable opportunities to "sharpen the saw." You are your organization's greatest asset and taking time to learn from and connect with experts is worth the effort. The Mayo Clinic Social Media [...]
Apr 5, 2019

Enhanced Benefits for #MCSMN Members

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
From its inception, the goal of #MCSMN has been to help lead the social media revolution in health care: to provide a gathering place for those interested in health care applications of social media to learn with us and from us…and us from them. To maximize our impact, we're introducing [...]
Enhanced Benefits for #MCSMN Members
Apr 5, 2019

My Leaky Life: Learning to Live with Chronic CSF Leaks - Experts by Experience

By Rebecca Wallick @wallickr
My dogs and I prepare to head out for a walk in the forest. They’re excited–which makes it challenging for me to put their visibility vests on them. My anger instantly swells out of proportion; I growl, move abruptly. The instant I’m short-tempered with them, I simultaneously recognize it [...]
My Leaky Life: Learning to Live with Chronic CSF Leaks - Experts by Experience
Mar 27, 2019

New #MCSMN Bronze Fellow: Jasmine Marcelin, M.D.

By Audrey Laine Seymour, Senior Communications Specialist @audreylaine
Congratulations to Jasmine R. Marcelin, M.D., Infectious Diseases, University of Nebraska Medical Center, on becoming a Bronze Fellow! Dr. Marcelin participated in our Social Media Residency last fall in Jacksonville and then crafted a comprehensive social media strategy to increase the national and international recognition of the Infectious Diseases division at [...]
Mar 22, 2019

MCSMN Welcomes New Silver Fellow - Katherine Brown, Ed.D., from Meharry Medical College

By Audrey Laine Seymour, Senior Communications Specialist @audreylaine
Congratulations to Dr. Katherine Brown on becoming a Silver Fellow! In early 2018, Katherine created a social media plan to increase staff utilization of social media and to improve communication with stakeholders. The strategy outlined an approach to provide training for staff to learn about Twitter and create personal accounts [...]
MCSMN Welcomes New Silver Fellow - Katherine Brown, Ed.D., from Meharry Medical College
Mar 21, 2019

What Are Those New MCSMN Badges, and How Do I Get One?

By Dan Hinmon, MCSMN Director @DanHinmon
You may have noticed bronze, silver, and gold badges appearing below the names of some MCSMN members when they post comments in discussions, News You Can Use, webinars, and blog posts. If you did, being the curious person you are, you probably wondered, “What are those round thingies for?” [...]
What Are Those New MCSMN Badges, and How Do I Get One?
Mar 15, 2019

Stories: The Journey to Utopia - Experts by Experience

By Victor M. Montori @manosin
From time to time, the Experts by Experience series features columns–Knowledge Translation–by guest authors who underscore the need for building an engaging, collaborative health care culture. Knowledge Translation columnists include health care leaders, clinicians, researchers, and marketing and communication professionals who translate the importance of integrating first-hand experiences of patients and caregivers, in ways that are meaningful and relevant, to engage and expand the [...]
Stories: The Journey to Utopia - Experts by Experience
Mar 7, 2019

Do You Use Email as Part of Your Online Marketing Activities?

By Dan Hinmon, MCSMN Director @DanHinmon
If you use email as part of your online marketing activities, join us for a Zoom call on Tuesday, March 12, at 2 pm CT. When platinum member Reed Smith asked the question in the MCSMN discussion forum, several people responded with a request to have a call to [...]
Do You Use Email as Part of Your Online Marketing Activities?
Mar 1, 2019

Living Life on Pause - Experts by Experience

By Gabrielle Lopez, MPH @glopezmph
March 2016–a seemingly ordinary day, but I remember feeling that something wasn’t quite right. Throughout the day I’d been nursing a headache, with no sign of relief. That evening, standing in my kitchen, I felt an explosion of pain inside my skull. The feeling was indescribable! I realized I needed [...]
Living Life on Pause - Experts by Experience
Feb 21, 2019

Join the 80% in Every Community Colorectal Cancer Awareness Campaign!

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
Mayo Clinic is again cooperating with national partners to save lives by promoting colorectal cancer awareness, screening and prevention. For the last five years the campaign slogan was “80% by 2018” (or #80by2018 in hashtag formulation.) It was based on the reality that fewer than 70 percent of U.S. [...]
Join the 80% in Every Community Colorectal Cancer Awareness Campaign!
Feb 18, 2019

Hacks for Boosting Your Facebook Lives

By Audrey Laine Seymour, Senior Communications Specialist @audreylaine
In January 2019, Facebook removed the ability to boost scheduled Facebook Live broadcasts. There wasn't a big announcement... it just sort of happened. And many users, including @kristagregg and me, were shocked when they scrolled to their video post and saw "Boost Unavailable." In this video, I share two workarounds [...]
Feb 15, 2019

One of a Kind-When Your Child has a Condition with No Name - Experts by Experience

By bobigelow @bobigelow
Today, I’m spending the day with my daughter, Tess. She’s nine years old. Since Tess’s birth, my wife and I have drastically redefined our lives. We have simplified our working lives in order to make room for medical appointments, sessions with specialists, and educational meetings. We’ve connected with a [...]
One of a Kind-When Your Child has a Condition with No Name - Experts by Experience
Feb 13, 2019

New #MCSMN Bronze Fellow: Angela Fritsche

By Audrey Laine Seymour, Senior Communications Specialist @audreylaine
Congratulations to Angela (Angie) Fritsche, Senior Program Coordinator in the Division of Nursing Research at Mayo Clinic, on becoming a Bronze Fellow! Angie participated in our December Social Media Residency and then crafted a comprehensive social media strategy to increase the social media presence of individuals within Nursing Research and thereby raising [...]
New #MCSMN Bronze Fellow: Angela Fritsche

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