MCSMN Blog

Feb 23, 2018

How to Conduct a Social Media Audit

By Marie Ennis-O'Connor @MarieEnnisOConnor
In my webinar, How to Create an Awareness Campaign with Social Media, I outlined a step-by-step plan to create an awareness campaign from setting campaign objectives right through to measuring a campaign’s impact. Every good plan starts with an assessment of your current situation. Particularly if you’re working on a [...]
How to Conduct a Social Media Audit
Feb 21, 2018

Content Creation Task Force Formalizes "New Media" at Mayo Clinic

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
The wildly unexpected results from our initially stealthy 2005 podcasting experiment created new legitimacy for "New Media" at Mayo Clinic. Previously our team's focus had been on national broadcast networks and newspapers, as well as syndicating our television and radio segments in local markets throughout the U.S. and Canada. That [...]
Content Creation Task Force Formalizes
Feb 19, 2018

Empowering Nurse Leaders to Embrace Social Media

By Shea Jennings, Communications Associate @csjennings
We consider ourselves social media evangelists. So we were thrilled to have a chance to reach our largest-ever group of potential converts at Mayo Clinic: the Department of Nursing. Nurses represent one in four Mayo employees. Over the past year and a half, Public Affairs teamed up with Nursing representatives [...]
Feb 14, 2018

Your Mileage May Vary: Podcasting at Mayo Clinic

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
Last week I described how we adopted the "Proceed Until Apprehended" model of innovation in launching our first Mayo Clinic podcast. Using :60 audio files that were already approved for distribution to radio stations and that were archived on a MayoClinic.org page as our content source, a colleague, Mindi Klein, developed [...]
Your Mileage May Vary: Podcasting at Mayo Clinic
Feb 12, 2018

Why Take the Social Media Basics for Healthcare Training

By Taryn Offenbacher, Communications Specialist @toffenbacher
You may have seen the online Social Media Basics for Healthcare Certificate training on the Mayo Clinic Social Media Network. This course was developed by Mayo Clinic in collaboration with Hootsuite, a social media management platform. The training was developed for YOU– a busy professional looking for the most concise [...]
Feb 7, 2018

Proceed Until Apprehended

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
That's the innovation philosophy I learned from one of my early mentors at Mayo Clinic, a former administrator for Cardiovascular Surgery. And it's a major reason why we were able to get an early start in so-called "New Media" and then move relatively quickly into social media. But these innovations [...]
Proceed Until Apprehended
Feb 2, 2018

Kindness at the Margins for Caregivers - Experts by Experience

By Renata Louwers @renatalouwers
With age, most of us realize the value of a solid night’s sleep, good nutrition, and exercise. We come to understand that this self-care greatly impacts how we feel, function, and perceive events around us. This is exponentially true for family caregivers of a person facing a terminal illness. Life [...]
Kindness at the Margins for Caregivers - Experts by Experience
Feb 1, 2018

The Syndicated Media Bridge to Mayo Clinic Social Media

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
In the first half of this series, we examined the organizational DNA of Mayo Clinic as the combination of fundamental "base pairs" — Teamwork, Altruism, Progress and Stewardship — that were characteristic of our founders. We've seen how these base pairs were expressed in Franciscan values and linked by two [...]
The Syndicated Media Bridge to Mayo Clinic Social Media
Jan 30, 2018

Experts by Experience – What Patient Narratives Tell Us

By Kanaaz Pereira @kanaazpe
The world is shaped by stories. As experts in our own lives, we all have something to share, and the pivotal role of shared experiences has been well-established in improving health outcomes. On February 2, Mayo Clinic, and health care social network Inspire will launch “Experts by Experience” – a [...]
Experts by Experience – What Patient Narratives Tell Us
Jan 26, 2018

Scheduling Your Content

By Audrey Laine Seymour, Communications Specialist @audreylaine
In the webinar “4 Steps to Creating a Sustainable Content Calendar,” Taryn and I offered a few tips to help health care communications professionals start 2018 with a strong strategy. The first step is to review analytics, the second step is to identify brand priorities, and the third step is to prioritize content. [...]
Scheduling Your Content
Jan 25, 2018

Prioritizing Content to Create a Sustainable Content Calendar

By Taryn Offenbacher, Communications Specialist @toffenbacher
In the webinar “4 Steps to Creating a Sustainable Content Calendar,” Audrey Laine and I offered a few tips to help health care communications professionals start 2018 with a strong strategy. The first step is to review analytics and the second step is to identify brand priorities. Step 3: Pencil It [...]
Prioritizing Content to Create a Sustainable Content Calendar
Jan 24, 2018

Identifying Brand Priorities to Create a Sustainable Content Calendar

By Audrey Laine Seymour, Communications Specialist @audreylaine
In the webinar “4 Steps to Creating a Sustainable Content Calendar,” Taryn and I offered a few tips to help health care communications professionals start 2018 with a strong strategy. The first step is to review analytics. Step 2: Identify Brand Priorities Your brand priorities should be the first items [...]
Jan 23, 2018

Call for Presentations: 2018 Mayo Clinic Social Media Network Conference

By Dan Hinmon, MCSMN Director @DanHinmon
Share your most exciting, innovative and successful programs, campaigns, and best practices at the 2018 Mayo Clinic Social Media Network Annual Conference. The conference will be held November 14 and 15, 2018, in Jacksonville, Florida. We invite submissions for: Keynote speakers Case study presentations Hands-on workshops Keynote speakers should present fresh, [...]
Call for Presentations: 2018 Mayo Clinic Social Media Network Conference
Jan 23, 2018

How to Use Analytics to Create a Sustainable Content Calendar

By Taryn Offenbacher, Communications Specialist @toffenbacher
In the webinar “4 Steps to Creating a Sustainable Content Calendar” Audrey Laine and I offered a few tips to help health care communications professionals start 2018 with a strong strategy. Step 1: Review Analytics We started with analytics because these metrics will help you identify what worked, what didn’t, [...]
How to Use Analytics to Create a Sustainable Content Calendar
Jan 16, 2018

6 YouTube SEO Best Practices You Must Start

By Sara Flick @sflick
Providing relevant content to prospective patients and other stakeholders is an important part of any health care brand’s communication strategy. YouTube, the second largest search engine beyond only Google, is an important and often underutilized channel for reaching prospective customers and stakeholders. Many factors determine a YouTube video's ranking within [...]
6 YouTube SEO Best Practices You Must Start
Jan 12, 2018

Networked Communication in Mayo Clinic's DNA: Mass Media

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
Communication via the massive reader, listener, and viewer networks provided through mass media has been second only to Word of Mouth in establishing and enhancing Mayo Clinic's reputation among patients and potential patients. And of course, Mass Media stories have also fueled Word of Mouth, as consumers discuss stories they've read, heard, or [...]
Networked Communication in Mayo Clinic's DNA: Mass Media
Jan 8, 2018

4 Apps and Tools to Save Time

By Taryn Offenbacher, Communications Specialist @toffenbacher
From project management, to team communication, to quick creative – below are a few of our favorite apps and tools to help you save time and stay organized. Trello A Trello board is a list of lists to help you organize projects. You can assign tasks, set deadlines, assign categories, [...]
4 Apps and Tools to Save Time
Jan 5, 2018

Twitter Chats Build Community

By Colleen Young, Connect Director @colleenyoung
Editor's Note: This essay is part of our weekly #TimeLessWisdom series, in which we're highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health Care. Learn more about the series. A Twitter chat, like many things, is relatively easy to start. However, building relationships and sustaining the community requires time [...]
Twitter Chats Build Community
Jan 3, 2018

Word of Mouth in Mayo Clinic's DNA

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
Networked Communication is one major strand in the double helix of Mayo Clinic's cultural DNA, paired with Mayo's Revolutionary Patient-Centered Organization. Last time we looked at the role of professional networking in Mayo Clinic's origins, growth, and development. In these next two posts in the #MayoClinicDNA series, we'll examine the [...]
Word of Mouth in Mayo Clinic's DNA
Dec 29, 2017

Top Stories from 2017

By Taryn Offenbacher, Communications Specialist @toffenbacher
The world stage hosted its share of headlines in 2017. Social media slipped into many. Snap went public. Facebook, Twitter, and Google testified on Capitol Hill.  The Library of Congress is done archiving every public tweet. Here are nine of the top stories #MCSMN members read last year: Mayo Clinic [...]
Top Stories from 2017
Dec 28, 2017

Small Steps, Big Results: Inspiration from the 2017 Annual Conference

By Kimberly Dorris @KimberlyGDATF
I took one last scroll through my Twitter feed on my way to the MCSMN Conference and Social Media Residency, and a spot-on quote from the Center for Coping (@centerforcoping) caught my eye: “Anxiety happens when you think you have to figure out everything all at once. Breathe. You’re strong. [...]
Small Steps, Big Results: Inspiration from the 2017 Annual Conference
Dec 26, 2017

How To Create Square Video

By Audrey Laine Seymour, Communications Specialist @audreylaine
If you were at the MCSMN Annual Conference earlier this month, then you heard Mari Smith talk about the importance of square video on Facebook. (If you missed it, you can read the recap of Day 1 and Day 2.) One staggering stat is this: Square video (1:1) takes up 78% more [...]
How To Create Square Video
Dec 20, 2017

How To: Facebook Domain Verification to Edit Metadata

By MakalaArce @MakalaArce
Over the last few months, have you been missing the ability to edit the metadata brought over when posting a link to Facebook? This has been a challenge for many brands, and Facebook rolled out a work-around for brand links called Domain Verification. You are able to claim your domains, [...]
How To: Facebook Domain Verification to Edit Metadata
Dec 19, 2017

Using Metrics to Gather Content Ideas from Users

By MakalaArce @MakalaArce
We need a lot of content. We publish about 15 Twitter and 10 Facebook posts per day on our primary, enterprise Mayo Clinic accounts. Our post ideas often come from news releases, media hits, patient stories, and information from Mayo Clinic colleagues. To supplement these posts, we use data from two [...]
Using Metrics to Gather Content Ideas from Users
Dec 13, 2017

Your Step-by-Step Guide to Scheduling A Facebook Live

By Audrey Laine Seymour, Communications Specialist @audreylaine
In presentations at the #MCSMN Annual Conference and Residency this week, several people have asked me how to schedule a Facebook Live on Facebook. With this guide, you can schedule Facebook Lives for your Page, so your followers will receive Facebook notifications. Some important things to note before you schedule: [...]
Your Step-by-Step Guide to Scheduling A Facebook Live

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