MCSMN Blog

Nov 24, 2017

Facebook Forces Us Into the Conversations We Should Have Been Having All Along

By Cynthia Floyd Manley @cynthiamanley
Editor's Note: This essay is part of our weekly #TimeLessWisdom series, in which we're highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health Care. Learn more about the series. The oncologist was so angry he was shaking. How had his photo ended up on Facebook? Why was the Cancer [...]
Facebook Forces Us Into the Conversations We Should Have Been Having All Along
Nov 22, 2017

Mayo Clinic's Revolutionary Organization

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
As I discussed in a previous post, Mayo Clinic’s organizational DNA has two interdependent strands, Revolutionary Organization and Networked Communications, connecting the base pairs of Teamwork, Altruism, Progress, and Stewardship. In future posts, we’ll discuss how Networked Communications were integral to both the functioning of the Mayo practice and to [...]
Mayo Clinic's Revolutionary Organization
Nov 22, 2017

How to Spend One Hour, Once a Year on Social Media

By Taryn Offenbacher, Communications Specialist @toffenbacher
On November 16, Dr. Farris Timimi, Medical Director of #MCSMN, joined Dr. John Nosewothy, President and CEO of Mayo Clinic, to discuss social media at Mayo Clinic during Morning Rounds.  Speaking to an audience of busy physicians, he explained why and how they should spend at least one hour, once [...]
Nov 21, 2017

Thanksgiving Campaign: Mixing Content Strategy & the Engagement Ladder

By Melissa Bear, Champions Director @mbear
It happens to us all, right? A social media idea is suggested, it’s got some legs but is a bit tricky to implement. You want to make this idea work, but there’s some serious thinking to be done on how to execute it effectively and on-brand. This was the story [...]
Thanksgiving Campaign: Mixing Content Strategy & the Engagement Ladder
Nov 21, 2017

Top Holiday Campaigns of 2017

By Audrey Laine Seymour, Communications Specialist @audreylaine
I’m really apprehensive about declaring these campaigns the absolute best campaigns around. My opinion may differ from yours, and since markets are different, the ads I see on the U.S. east coast may not be what you see. Nonetheless, I compiled a list of what I think covers this year’s [...]
Top Holiday Campaigns of 2017
Nov 17, 2017

Bots and Trolls and What They Mean for You

By Taryn Offenbacher, Communications Specialist @toffenbacher
Two weeks ago, executives from Facebook, Twitter, and Google took the stand to testify about the role of Russian bots and trolls in the 2016 Presidential election. While the coverage was fascinating to follow, two deeper, more pervasive lessons became apparent, first, this will not be an isolated event and, [...]
Nov 17, 2017

Building Relationships on YouTube

By Susanna H. French @susannafrench
Editor's Note: This essay is part of our weekly #TimeLessWisdom series, in which we're highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health Care. Learn more about the series. Our four most-viewed videos are not the compelling patient stories most likely to end up shared on Facebook or talked [...]
Building Relationships on YouTube
Nov 15, 2017

Franciscan Values and Mayo Clinic's DNA

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
In an earlier post in this series on Mayo Clinic's cultural DNA and how it relates to our embrace of social media, I attempted to boil down the essence of Mayo Clinic's culture to four "base pairs" analogous to the building blocks of DNA. I suggested that those characteristics - [...]
Franciscan Values and Mayo Clinic's DNA
Nov 14, 2017

How To Create a Custom Facebook Tab for Your Locations

By Audrey Laine Seymour, Communications Specialist @audreylaine
Have you noticed some Facebook Pages have a Locations tab? That’s usually because each location (child) of the main company (parent) also has a Facebook Page. If you have many locations, such as doctors’ offices, hospitals, clinic buildings, and more, that’s a LOT of pages to manage! Take Starbucks, for [...]
How To Create a Custom Facebook Tab for Your Locations
Nov 13, 2017

2017 MCSMN Annual Conference is SOLD OUT!

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
The 2017 Mayo Clinic Social Media Network (MCSMN) Annual Conference in Scottsdale, Ariz. officially reached sold out status this afternoon, four weeks in advance of the event! We capped registration at 125, excluding staff and speakers, to help ensure a highly interactive and engaging experience for our participants, with many opportunities [...]
2017 MCSMN Annual Conference is SOLD OUT!
Nov 10, 2017

Insights and Innovations from the Mayo Clinic Playbook

By Taryn Offenbacher, Communications Specialist @toffenbacher
Mayo Clinic contributed four articles to the December issue of the Journal of the American College of Radiology, which has a special focus on social media and strategy. Here's a quick recap of the insights and innovations straight from the Mayo Clinic playbook shared in these articles. Click the titles [...]
Nov 10, 2017

Health Care Blogging is Alive and Well

By Christian Sinclair @christiansinclair
Editor's Note: This essay is part of our weekly #TimeLessWisdom series, in which we're highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health Care. Learn more about the series. Some have declared blogs dead in the age of short-form communication platforms like Twitter, but if you really look closely, [...]
Health Care Blogging is Alive and Well
Nov 8, 2017

Announcing Expert Consultants for Our Annual Meeting

By Dan Hinmon, MCSMN Director @DanHinmon
Attendees at the Mayo Clinic Social Media Network 2017 Annual Conference in Scottsdale, Arizona, will have three chances to meet with social media experts in small group sessions. This is an opportunity to receive customized, strategic insight to specific challenges you face. We’re pleased to announce this year’s panel of expert [...]
Announcing Expert Consultants for Our Annual Meeting
Nov 7, 2017

Celebrating 10 Years of Mayo Clinic on Facebook

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
Ten years ago today Facebook officially welcomed organizations and businesses to participate, and Mayo Clinic joined on Day One: November 7, 2007. As manager of our media relations team, I was personally involved on Facebook for several months and had been writing about it enthusiastically on my blog. In fact, [...]
Celebrating 10 Years of Mayo Clinic on Facebook
Nov 3, 2017

Why Blogging Matters for Physicians

By Mike Sevilla, MD @drmikesevilla
Editor's Note: This essay is part of our weekly #TimeLessWisdom series, in which we're highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health Care. Learn more about the series. Patients seem to be highlighting the value of social media for physicians and providers. Every day patients bring in printouts [...]
Why Blogging Matters for Physicians
Oct 27, 2017

Mayo Clinic Piano Duo Still Bringing Joy to Thousands

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
A nine-year-old video of a piano duet at Mayo Clinic by then-octogenarians Marlow and Frances Cowan of Ankeny, Iowa has gone viral. Again. At about noon yesterday I received an email from our MCSMN Medical Director, Dr. Farris Timimi, an avid Reddit user, that someone posted the YouTube link to [...]
Mayo Clinic Piano Duo Still Bringing Joy to Thousands
Oct 26, 2017

Facebook Feature: From Targeting to Preferred Audience

By MakalaArce @MakalaArce
Facebook recently replaced its Targeting feature with Preferred Audience, while Gating was replaced with Audience Restrictions. These options were, and continue to be, free to implement on organic page posts. While the difference may seem subtle, the ramifications are significant. Here's what you need to know about the change from Targeting [...]
Facebook Feature: From Targeting to Preferred Audience
Oct 20, 2017

Member Conference Call: Blog vs. Newsroom?

By Dan Hinmon, MCSMN Director @DanHinmon
Join us for a premium member conference call on Thursday, November 2, at 2 pm Central.  Last week Katie Whitt at OSF Healthcare started a discussion about blog vs. newsroom content. "Does anyone else face that struggle?" she asked. "Do you have any guidelines around what gets published on your [...]
Member Conference Call: Blog vs. Newsroom?
Oct 20, 2017

Humanize Your Hospital by Blogging

By Dan Hinmon, MCSMN Director @DanHinmon
Editor's Note: This essay is part of our weekly #TimeLessWisdom series, in which we're highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health Care. Learn more about the series. In Search of Excellence author and renowned business consultant Tom Peters says, No single thing in the last fifteen years [...]
Humanize Your Hospital by Blogging
Oct 13, 2017

Blogging Gives Patients Freedom of the Press— and That’s Freedom to Be Heard

By ePatientDave @epatientdave
Editor's Note: This essay is part of our weekly #TimeLessWisdom series, in which we're highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health Care. Learn more about the series. American journalist A. J. Liebling famously said, “Freedom of the press is guaranteed only to those who own one.” Blogging [...]
Blogging Gives Patients Freedom of the Press— and That’s Freedom to Be Heard
Oct 11, 2017

11 Tips for Maximizing Your LinkedIn Professional Branding You Need to Know Now

By Beth Granger @beg9040
Healthcare professionals should be using LinkedIn as part of their professional branding and thought leadership activities. It is powerful because it is content you control. LinkedIn changes its interface and features frequently, and doesn't always announce it. People sometimes get a bit freaked out when they log in and it [...]
11 Tips for Maximizing Your LinkedIn Professional Branding You Need to Know Now
Oct 6, 2017

The (New) Pediatrician’s (New) Handshake

By Wendy Sue Swanson, MD @wendysueswanson
Editor's Note: This essay is part of our weekly #TimeLessWisdom series, in which we're highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health Care. Learn more about the series. One of my mentors in residency told me the pediatrician’s handshake was different. Instead of grasping a child’s [...]
The (New) Pediatrician’s (New) Handshake
Oct 5, 2017

Is My Executive a Good Fit for Social Media? (Preview)

By Krysta Privoznik @krystaprivoznik
I learn something new every day tuning into my social media accounts to read chatter from those I follow, many of whom are health care executives within influential organizations. I’m intrigued by their knowledge and guidance that helps improve the overall health care system. Their willingness to put themselves forward [...]
Is My Executive a Good Fit for Social Media? (Preview)
Oct 3, 2017

Should I go to the Annual Conference, Residency, or Both?

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
In 10 weeks we’ll be gathering on our Mayo Clinic campus in sunny Scottsdale, Arizona for the Mayo Clinic Social Media Network (#MCSMN) Annual Conference (Dec. 11-12), followed by Social Media Residency on Dec. 13. What’s the difference between these events? Should you attend one, the other, or both? Here’s [...]
Should I go to the Annual Conference, Residency, or Both?
Sep 29, 2017

9 Ways to Change Health Care

By Mary Pat Whaley @marypatwhaley
Editor's Note: This essay is part of our weekly #TimeLessWisdom series, in which we're highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health Care. Learn more about the series. Health care is changing. It’s changing to eliminate waste of money, time, and resources. It’s changing to make [...]
9 Ways to Change Health Care

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