MCSMN Blog

Aug 17, 2018

Coping With Loss of the"Health Privilege" - Experts by Experience

By Danielle Ripley-Burgess @danielleburgess
For some people, the only life they’ve ever known is full of suffering, disease, and pain. I am not one of those people. I was born a healthy baby in December 1983, and for most of my childhood, I stayed that way. I never broke a bone and I rarely [...]
Coping With Loss of the
Aug 15, 2018

MPR Outlines Deficiencies in CNN 'Escape from Mayo Clinic' Series

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
On Monday, CNN published a series involving a former patient titled Escape from the Mayo Clinic: Teen accuses world-famous hospital of 'medical kidnapping'. Last night Minnesota Public Radio followed up, outlining some of the major deficiencies in the CNN story: In an interview Wednesday, Dr. Michael Harper, executive dean for practice at [...]
Aug 13, 2018

Medical Research on Social Media: What and When to Post

By Audrey Laine Seymour, Communications Specialist @audreylaine
Medicine is one of the most regulated industries in the world, and it isn’t any wonder that physicians and scientists expect detailed guidelines for all aspects of their jobs! When it comes to social media, Mayo Clinic has guidelines for staff, but we haven’t developed tools to help researchers feel [...]
Aug 9, 2018

Why Are Healthcare Consumers So Angry on Social Media?

By Maureen Marshall @msmarshall
Maureen Marshall will present "Empathetic Civility in an Uncivil Social World: Responding to Public Comments on CDC Social Media Channels" at the Mayo Clinic Social Media Network 2018 Annual Conference. To learn more from Maureen and other expert speakers, please join us! Check any of your social media feeds and, between the family photos, silly [...]
Aug 7, 2018

Tools for Promoting Your Research on Social Media

By Audrey Laine Seymour, Communications Specialist @audreylaine
Medical researchers make daily discoveries that impact the lives of others. It’s not just the “famous” discoveries, such as Penicillin or G-suits, but lesser-known discoveries, too. For example, the public often hears the term “nanomedicine” in the news, but I doubt if a random person in the public could tell [...]
Tools for Promoting Your Research on Social Media
Aug 3, 2018

This Four-Time Cancer Survivor is a "Head and Necker for Life" - Experts by Experience

By Maureen, Volunteer Mentor @alpaca
I identify myself as a head and neck cancer patient, and not just because of my scarred face—I don’t like calling myself a survivor in case I jinx it. Head and neck cancer never goes away. You are left with scars, defects, dry mouth, gaps where your teeth used to [...]
This Four-Time Cancer Survivor is a
Aug 2, 2018

Preparing your Content for Voice

By Ahava Leibtag @ahavaleibtag
Voice search provides some unique challenges for healthcare marketers in the coming years. Now is the time to start thinking of your strategy. According to Gartner, about 30 percent of all searches will be done without a screen by 2020; Com Score predicts that by 2020 half of all searches [...]
Preparing your Content for Voice
Jul 25, 2018

Create an employee advocacy program on LinkedIn. It's like increasing your marketing staff.

By Beth Granger @beg9040
If you aren’t using employee advocacy on social media as a way to engage and spread the message about the work being done at your organization, you are missing a big opportunity. Studies show that word-of-mouth is more trusted than other forms of marketing or advertising. Your physicians and staff [...]
Create an employee advocacy program on LinkedIn. It's like increasing your marketing staff.
Jul 20, 2018

Good Cancer? It's Still Cancer - Experts by Experience

By alekaleighton @alekaleighton
Almost six years ago, the doctor told me I had thyroid cancer. “But don’t worry,” he quickly added, clearly noticing the color draining from my face, “you are going to be fine. You have time to find a surgeon, it’s not the worst cancer, and you have the GOOD CANCER.” [...]
Good Cancer? It's Still Cancer - Experts by Experience
Jul 17, 2018

Genesis and Evolution of Mayo Clinic Social Media Network

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
Why does the Mayo Clinic Social Media Network exist? The short answer is that it is consistent with Mayo Clinic's organizational DNA and its values. The long answer is to read this entire series. The in-between answer is in the distilled summary below. Mayo Clinic's early adoption of social media [...]
Genesis and Evolution of Mayo Clinic Social Media Network
Jul 16, 2018

#MCSMN Annual Conference - Exhibitor and Sponsorship Opportunities Now Available

By Taryn Offenbacher, Communications Specialist @toffenbacher
Mayo Clinic Social Media Network Annual Conference EXHIBITOR AND SPONSORSHIP OPPORTUNITIES November 14-15, 2018 | Jacksonville, FL For the first time ever, we are offering sponsorship and exhibitor packages for the annual conference. We are looking for the right kind of partners to showcase their expertise, tools, or solutions to enhance [...]
#MCSMN Annual Conference - Exhibitor and Sponsorship Opportunities Now Available
Jul 13, 2018

How Juggling Taught Me to Engage my Community for Health and Well-Being - Jacob Weiss

By Taryn Offenbacher, Communications Specialist @toffenbacher
What does juggling have to do with managing social media? Everything! You exclaim if you've ever managed social media professionally. It's a constant endeavor to keep some balls in the air, catch the ones that are falling, and quickly shift projects from one hand to the next to be ready [...]
How Juggling Taught Me to Engage my Community for Health and Well-Being - Jacob Weiss
Jul 12, 2018

A YouTube Mystery, a Thumbnail Hypothesis, and a Medical Illustration Experiment

By MakalaArce @MakalaArce
Mayo Clinic has uploaded more than 9,000 YouTube videos to its YouTube channel since its establishment in 2008. Despite new high-quality and timely videos regularly being uploaded, the video receiving the most views in a given week has lately been “New Route to the Heart - Mayo Clinic,” a video [...]
A YouTube Mystery, a Thumbnail Hypothesis, and a Medical Illustration Experiment
Jul 6, 2018

A Nothing Day: Self-Care for Caregivers - Experts by Experience

By Harriet Hodgson @harriethodgson1
“Today I’m going to have a Nothing Day,” I blurted to my husband. “I’m going to sit on the couch, put my feet up, read if I want to, take a nap, or stare straight ahead.” My wheelchair-bound husband turned to me and replied, “I understand.” He did understand because [...]
A Nothing Day: Self-Care for Caregivers - Experts by Experience
Jul 5, 2018

Facebook Cuts Third-party Data from Ad Targeting

By Cindy Elliott, Sr Marketing Specialist @celliott
In the wake of the Cambridge Analytica/Facebook scandal earlier this year, Facebook is making significant changes to the advertising platform. In an attempt to mitigate the crisis, Facebook is removing third-party data from its ad targeting. The purpose of this change is to maintain a proactive stance on the privacy [...]
Jul 2, 2018

Symphonic Media Synergy and the 17-Year Problem

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
The slow dissemination of scientific and medical advances is one of the tragedies of modern medicine. People continue to suffer with various diseases, conditions and injuries because discoveries that could help them take so long—researchers estimate 17 years on average—to be translated into practice. One of our milestone stories in [...]
Symphonic Media Synergy and the 17-Year Problem
Jun 28, 2018

Strategic and Altruistic Reasons for Physician Social Media Engagement

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
Our Mayo Clinic Social Media Network (MCSMN) medical director, Dr. Farris Timimi, has succinctly described what is perhaps the most tangible and practical reason for physicians to become involved in social media: protecting their online reputation. In remarks recorded for our recent Social Media Residency in Rochester, Minn., he also [...]
Jun 27, 2018

Physician Reputation Management through Social Media Participation

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
Due to a family commitment, our medical director for the Mayo Clinic Social Media Network (MCSMN), Dr. Farris Timimi, was unable to attend our most recent Social Media Residency June 11 in Rochester, Minn. However, he was with us in spirit and by recorded video when we addressed reasons for [...]
Jun 18, 2018

POTS and the Power and Promise of Social Media

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
This series has outlined the evolution of Mayo Clinic, and why embracing the opportunities inherent in social media was consistent with Mayo Clinic's organizational DNA and its values. More recently, we've shared our thought process for getting into blogging, Facebook, Twitter and YouTube, along with the revolutionary impact of adopting consumer-grade [...]
POTS and the Power and Promise of Social Media
Jun 15, 2018

The Little Voice in my Head - Escaping My Biggest Enemy - Experts by Experience

By Alisha Bridges @alishabridges
She always managed to show up right before a big event in my life, “Do you really want people to see your nasty looking skin?” she’d ask me. “You are going to regret this.” One of my worst encounters with her was during a dress rehearsal—I was competing in a [...]
The Little Voice in my Head - Escaping My Biggest Enemy - Experts by Experience
Jun 13, 2018

Getting Things Done

By Taryn Offenbacher, Communications Specialist @toffenbacher
In Dr. Stephen R. Covey's book, The 7 Habits of Highly Effective People, Habit 7 is Sharpen the Saw. "We must never become too busy sawing to take time to sharpen the saw." The principle is that we can become so busy doing the work, we forget to tend, repair, and maintain the doer. In [...]
Getting Things Done
Jun 11, 2018

If you Missed Social Media Residency, You Missed This...

By Taryn Offenbacher, Communications Specialist @toffenbacher
Social Media Residency is a swift one-day journey through social media. We talk strategy, what's new and next on Facebook, Twitter, Instagram, LinkedIn, strategies for physicians and nurses, measurement and monitoring, and how to optimize video—with members of the Social and Digital Innovation team available during the entire event to [...]
If you Missed Social Media Residency, You Missed This...
Jun 7, 2018

The Revolutionary Impact of Consumer-Grade Video

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
In this series I've identified several inflection points in our adoption of social media at Mayo Clinic, including our first podcast, creating our Facebook page, easing into Twitter and getting started with blogging. All of these were important steps, but none had greater impact than Mayo's (eventual) embrace of consumer-grade video. [...]
The Revolutionary Impact of Consumer-Grade Video
Jun 4, 2018

When in Jacksonville...

By Audrey Laine Seymour, Communications Specialist @audreylaine
While you're in Jacksonville for the 2018 MCSMN Annual Conference this November, you may want to extend your stay through one or both weekends on either side of the conference! Here are some fun things to do while in the area. Jacksonville Zoo and Gardens Catch a glimpse of Florida's natural [...]
Jun 1, 2018

The Choice and Challenge of Being "Good Enough"- A Caregiving Story - Experts by Experience

By Scott, Volunteer Mentor @IndianaScott
Caregiving arrived without fanfare on her birthday–a June day in 2002–when my wife was diagnosed with brain cancer. It was in one of the small consultation rooms that I first heard the word ‘caregiver’ as my wife lay in a coma in the ICU, while I vacillated between being brave [...]
The Choice and Challenge of Being

© Mayo Clinic Social Media Network. All Rights Reserved.