MCSMN Blog

Jan 16, 2018

6 YouTube SEO Best Practices You Must Start

By Sara Flick @sflick
Providing relevant content to prospective patients and other stakeholders is an important part of any health care brand’s communication strategy. YouTube, the second largest search engine beyond only Google, is an important and often underutilized channel for reaching prospective customers and stakeholders. Many factors determine a YouTube video's ranking within [...]
6 YouTube SEO Best Practices You Must Start
Jan 12, 2018

Networked Communication in Mayo Clinic's DNA: Mass Media

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
Communication via the massive reader, listener, and viewer networks provided through mass media has been second only to Word of Mouth in establishing and enhancing Mayo Clinic's reputation among patients and potential patients. And of course, Mass Media stories have also fueled Word of Mouth, as consumers discuss stories they've read, heard, or [...]
Networked Communication in Mayo Clinic's DNA: Mass Media
Jan 8, 2018

4 Apps and Tools to Save Time

By Taryn Offenbacher, Communications Specialist @toffenbacher
From project management, to team communication, to quick creative – below are a few of our favorite apps and tools to help you save time and stay organized. Trello A Trello board is a list of lists to help you organize projects. You can assign tasks, set deadlines, assign categories, [...]
4 Apps and Tools to Save Time
Jan 5, 2018

Twitter Chats Build Community

By Colleen Young, Connect Director @colleenyoung
Editor's Note: This essay is part of our weekly #TimeLessWisdom series, in which we're highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health Care. Learn more about the series. A Twitter chat, like many things, is relatively easy to start. However, building relationships and sustaining the community requires time [...]
Twitter Chats Build Community
Jan 3, 2018

Word of Mouth in Mayo Clinic's DNA

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
Networked Communication is one major strand in the double helix of Mayo Clinic's cultural DNA, paired with Mayo's Revolutionary Patient-Centered Organization. Last time we looked at the role of professional networking in Mayo Clinic's origins, growth, and development. In these next two posts in the #MayoClinicDNA series, we'll examine the [...]
Word of Mouth in Mayo Clinic's DNA
Dec 29, 2017

Top Stories from 2017

By Taryn Offenbacher, Communications Specialist @toffenbacher
The world stage hosted its share of headlines in 2017. Social media slipped into many. Snap went public. Facebook, Twitter, and Google testified on Capitol Hill.  The Library of Congress is done archiving every public tweet. Here are nine of the top stories #MCSMN members read last year: Mayo Clinic [...]
Top Stories from 2017
Dec 28, 2017

Small Steps, Big Results: Inspiration from the 2017 Annual Conference

By Kimberly Dorris @KimberlyGDATF
I took one last scroll through my Twitter feed on my way to the MCSMN Conference and Social Media Residency, and a spot-on quote from the Center for Coping (@centerforcoping) caught my eye: “Anxiety happens when you think you have to figure out everything all at once. Breathe. You’re strong. [...]
Small Steps, Big Results: Inspiration from the 2017 Annual Conference
Dec 26, 2017

How To Create Square Video

By Audrey Laine Seymour, Communications Specialist @audreylaine
If you were at the MCSMN Annual Conference earlier this month, then you heard Mari Smith talk about the importance of square video on Facebook. (If you missed it, you can read the recap of Day 1 and Day 2.) One staggering stat is this: Square video (1:1) takes up 78% more [...]
How To Create Square Video
Dec 20, 2017

How To: Facebook Domain Verification to Edit Metadata

By MakalaArce @MakalaArce
Over the last few months, have you been missing the ability to edit the metadata brought over when posting a link to Facebook? This has been a challenge for many brands, and Facebook rolled out a work-around for brand links called Domain Verification. You are able to claim your domains, [...]
How To: Facebook Domain Verification to Edit Metadata
Dec 19, 2017

Using Metrics to Gather Content Ideas from Users

By MakalaArce @MakalaArce
We need a lot of content. We publish about 15 Twitter and 10 Facebook posts per day on our primary, enterprise Mayo Clinic accounts. Our post ideas often come from news releases, media hits, patient stories, and information from Mayo Clinic colleagues. To supplement these posts, we use data from two [...]
Using Metrics to Gather Content Ideas from Users
Dec 13, 2017

Your Step-by-Step Guide to Scheduling A Facebook Live

By Audrey Laine Seymour, Communications Specialist @audreylaine
In presentations at the #MCSMN Annual Conference and Residency this week, several people have asked me how to schedule a Facebook Live on Facebook. With this guide, you can schedule Facebook Lives for your Page, so your followers will receive Facebook notifications. Some important things to note before you schedule: [...]
Your Step-by-Step Guide to Scheduling A Facebook Live
Dec 12, 2017

2018 Residency and Conference Dates Announced

By Taryn Offenbacher, Communications Specialist @toffenbacher
Join us in 2018 at the Mayo Clinic Social Media Network Annual Conference, a premier social media in health care event, or a one-day social media Residency for advanced applications of social media platforms. 2018 Annual Conference November 14-15, 2018  |  Jacksonville, Florida Join us for two days packed with [...]
Dec 12, 2017

#MCSMN Annual Conference Day 2

By Margaret Shepard, Communications Specialist @Margaret_Marie
Hi everyone! I'll be live-blogging throughout the day, so check back often for updates! (Note: updates are added to the top.) CASE STUDY: Crisis Communications: Healthcare Social Media and the Pulse Nightclub Tragedy Cristina Calvet-Harrold's relationship with Orlando Health established that CCH would be the lead on social media for [...]
Dec 11, 2017

#MCSMN Annual Conference Day 1

By Audrey Laine Seymour, Communications Specialist @audreylaine
Hi everyone! I'll be live-blogging throughout the day, so check back often for updates! (Note: updates are added to the top.) CASE STUDY: Newsjacking: The Rewards and Risks of Leveraging Breaking News When Jeff Calaway attended an event where President Trump introduced a patient diagnosed with Pompe disease at a [...]
Dec 8, 2017

9 Questions to Ask Before Engaging your C-Suite in Social Media #ThoughtLeadership

By Taryn Offenbacher, Communications Specialist @toffenbacher
Positioning executives as trusted health care industry sources in the social media space can be invaluable for building customer, stakeholder, and employee advocacy. But building a successful executive thought leadership presence requires a clear strategy and committed team. Before you embark on social media thought leadership, consider these nine questions: [...]
Dec 4, 2017

Professional Networking in Mayo Clinic's DNA

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
Networked Communication is one of two strands in the double helix that is Mayo Clinic's cultural DNA. In last week's post in this series I examined how internal communication networks at Mayo Clinic have been essential to its scaling to the 64,000-employee organization it is today. Professional networking with external [...]
Professional Networking in Mayo Clinic's DNA
Dec 1, 2017

Changing Health Care 140 Characters at a Time

By danamlewis @danamlewis
Editor's Note: This essay is part of our weekly #TimeLessWisdom series, in which we're highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health Care. Learn more about the series. If you’ve read the title of this piece and scoffed, you’re in good company. Almost everyone in health care scoffs [...]
Changing Health Care 140 Characters at a Time
Nov 30, 2017

Networked Communication: Enabling Mayo Clinic to Scale

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
The #MayoClinicDNA metaphor of Mayo Clinic's essence includes the "base pair" building blocks of Teamwork, Altruism, Progress, and Stewardship (TAPS) that form two unifying strands. Last week we examined the first of those strands, the revolutionary patient-centered organization. Today we'll start unwinding the second strand, Networked Communication, and how it [...]
Networked Communication: Enabling Mayo Clinic to Scale
Nov 29, 2017

8 Social Media Advertising Tips from 2017 Annual Conference Analysis

By MakalaArce @MakalaArce
As you may have heard, the Mayo Clinic Social Media Network Annual Conference sold out a month in advance! Along with other communications methods, we advertised the event on Facebook, Google AdWords, LinkedIn, and Twitter. For the past several years, we used social media advertising for events. I published “Demonstrating [...]
8 Social Media Advertising Tips from 2017 Annual Conference Analysis
Nov 27, 2017

Cyber Monday: Part 2

By Taryn Offenbacher, Communications Specialist @toffenbacher
Cyber Monday. The cool younger cousin to Black Friday, Small Business Saturday, and GivingTuesday. If you missed Part 1 of this series, check it out. Audrey Laine explores all of the Amazon shopping features. In this segment, we’re going to look at buyable pins and Instagram stories. Instagram Stories Instagram [...]
Cyber Monday: Part 2
Nov 27, 2017

Cyber Monday: Part 1

By Audrey Laine Seymour, Communications Specialist @audreylaine
Let's be honest. How many times have you shopped online since Thanksgiving? I lost count on Friday. All the apps make it so easy to browse millions of products right from the couch, and today, Taryn Offenbacher and I want to share some tips with you for Cyber Monday. Amazon [...]
Cyber Monday: Part 1
Nov 24, 2017

Facebook Forces Us Into the Conversations We Should Have Been Having All Along

By Cynthia Floyd Manley @cynthiamanley
Editor's Note: This essay is part of our weekly #TimeLessWisdom series, in which we're highlighting one of the contributions from our 2012 book, Bringing the Social Media Revolution to Health Care. Learn more about the series. The oncologist was so angry he was shaking. How had his photo ended up on Facebook? Why was the Cancer [...]
Facebook Forces Us Into the Conversations We Should Have Been Having All Along
Nov 22, 2017

Mayo Clinic's Revolutionary Organization

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
As I discussed in a previous post, Mayo Clinic’s organizational DNA has two interdependent strands, Revolutionary Organization and Networked Communications, connecting the base pairs of Teamwork, Altruism, Progress, and Stewardship. In future posts, we’ll discuss how Networked Communications were integral to both the functioning of the Mayo practice and to [...]
Mayo Clinic's Revolutionary Organization
Nov 22, 2017

How to Spend One Hour, Once a Year on Social Media

By Taryn Offenbacher, Communications Specialist @toffenbacher
On November 16, Dr. Farris Timimi, Medical Director of #MCSMN, joined Dr. John Nosewothy, President and CEO of Mayo Clinic, to discuss social media at Mayo Clinic during Morning Rounds.  Speaking to an audience of busy physicians, he explained why and how they should spend at least one hour, once [...]
Nov 21, 2017

Thanksgiving Campaign: Mixing Content Strategy & the Engagement Ladder

By Melissa Bear, Champions Director @mbear
It happens to us all, right? A social media idea is suggested, it’s got some legs but is a bit tricky to implement. You want to make this idea work, but there’s some serious thinking to be done on how to execute it effectively and on-brand. This was the story [...]
Thanksgiving Campaign: Mixing Content Strategy & the Engagement Ladder

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