MCSMN Blog

Dec 14, 2018

Message in a Bottle? What Lost Rubber Ducks in the Ocean Can Teach Us About Patient Care

By Farris Timimi MD, Medical Director, Mayo Clinic Social Media Network @FarrisTimimi
The Experts by Experience series features columns—Knowledge Translation–by guest authors who underscore the need for building an engaging, collaborative health care culture. Knowledge Translation columnists include health care leaders, clinicians, researchers, and marketing and communication professionals who translate the importance of integrating first-hand experiences of patients and caregivers, in ways that are meaningful and relevant, to engage and expand the dialogue on patient experience. [...]
Message in a Bottle? What Lost Rubber Ducks in the Ocean Can Teach Us About Patient Care
Dec 13, 2018

The Launch of Mayo Clinic's Social Media Toolkit for Researchers

By Margaret Shepard, Communications Specialist @Margaret_Marie
By: Margaret Shepard, Communications Specialist, Social and Digital Innovation, Mayo Clinic Department of Public Affairs and Nicole Brudos Ferrara, Senior Communications Specialist, Mayo Clinic Cancer Center, Research and Education Communications, Mayo Clinic Department of Public Affairs At Mayo Clinic nearly 1,000 physician researchers and scientists are pursuing discoveries with the aim of [...]
Dec 7, 2018

Surviving, Then Thriving - Experts by Experience

By Erin Moriarty Wade @emoriartywade
On a cold dismal Wednesday afternoon, I found myself sitting at the children’s hospital for the third day that week. My two-year-old was throwing a huge fit because he wasn’t allowed into the therapy pool where my daughter was having a session with her physical therapist. My nine-year-old son was [...]
Surviving, Then Thriving - Experts by Experience
Dec 4, 2018

Should I Post on Social Media? | Decision Tree

By Taryn Offenbacher, Senior Communications Specialist @toffenbacher
Facebook. LinkedIn. Twitter. Pinterest. Instagram. Blogs. Emails. So many options. As a social media marketer, you likely understand the needs and content requirements for each but it can be overwhelming for our clients and partners to navigate. To help them understand the type of content that belongs on each platform, [...]
Should I Post on Social Media? | Decision Tree
Nov 30, 2018

Narrative in Health Care: Curiosity, Context, Collaboration

By Pam Ressler @pamressler
The Experts by Experience series features columns—Knowledge Translation–by guest authors who underscore the need for building an engaging, collaborative health care culture. Knowledge Translation columnists include health care leaders, clinicians, researchers, and marketing and communication professionals who translate the importance of integrating first-hand experiences of patients and caregivers, in ways that are meaningful and relevant, to engage and expand the dialogue on patient experience. [...]
Narrative in Health Care: Curiosity, Context, Collaboration
Nov 28, 2018

Tweet your way to new connections at your next professional meeting in 7 steps

By Nicole Brudos Ferrara @nicoleferrara
These days, a smart phone is a must-have accessory when attending professional meetings and conferences. Attendees use them to snap photos of every slide presented, groaning in disappointment if the speaker clicks to the next slide before they’ve snapped a photo. Photos of the best slides get posted to Twitter. [...]
Nov 27, 2018

Have You Heard of Google Scholar?

By Margaret Shepard, Communications Specialist @Margaret_Marie
We (the Social and Digital Innovation team) advocate for physicians to be on social media. During a consult with a physician, we will discuss options such as having a Twitter account, LinkedIn account, claiming his or her Doximity profile (if a physician) and participating in a YouTube video. All of [...]
Have You Heard of Google Scholar?
Nov 21, 2018

2018 Residency & Annual Conference Tweets by the Numbers

By MakalaArce @MakalaArce
Last week the Mayo Clinic Social Media Network Residency and Annual Conference was held 11/13-11/15. I am pulling Twitter metrics of the #MCSMN hashtag including one day before and one day after. As a reminder, if you register your health care event hashtag on Symplur in advance, you are able [...]
2018 Residency & Annual Conference Tweets by the Numbers
Nov 19, 2018

6 Head-to-Head Annual Conference Advertising Comparisons

By MakalaArce @MakalaArce
For several years, I’ve written a blog post on our annual event advertising results. Past ones can be found here, here, and here. Many of those take-aways still apply, but rather than reiterating previous lessons, I wanted to take a newer, lighter approach to this review. It will be less [...]
6 Head-to-Head Annual Conference Advertising Comparisons
Nov 16, 2018

The Art of Slowness: The Abstract and Concrete in Chronic Illness - Experts by Experience

By kozachek @kozachek
The desire to have control over one’s environment, and to have access to the fruits of life and labor, burns consistently in every heart. In the face of health adversity, realistically evaluating your ability, and pacing accordingly, is my best approach to achieve success. But this can be a challenge [...]
The Art of Slowness: The Abstract and Concrete in Chronic Illness - Experts by Experience
Nov 15, 2018

2018 #MCSMN Annual Conference - Day Two

By Taryn Offenbacher, Senior Communications Specialist @toffenbacher
Join us here for live coverage of Day 2 of the Mayo Clinic Social Media Network Annual Conference in Jacksonville, Florida or on Twitter at #MCSMN. Susannah Fox opened this morning's session with an inspiring talk on using social media as a platform for hope. Pulling from her experience as [...]
Nov 14, 2018

2018 #MCSMN Annual Conference - Day One

By Margaret Shepard, Communications Specialist @Margaret_Marie
Today was the first day of our Annual Conference. 2 keynote and 4 breakout sessions occurred for a day filled with great content and opportunities to learn. Below are some key takeaways from the various sessions. You can view more insights from the day (and join in tomorrow!) on Twitter by [...]
Nov 9, 2018

Ten Tips to Make the Most of the #MCSMN Annual Conference

By Dr. Katherine Y. Brown @drkatherineybrown @drkatherineybrown
Are you in eager anticipation of the Mayo Clinic Social Media Network Conference? If you have attended before, you know what to expect. However, if you are a first-time attendee, as I was last year, you may be a little bit nervous when you really should be excited. This conference [...]
Nov 2, 2018

Stories Matter: Why You Should Embed Patient Stories at the Heart of What You Do - Experts by Experience

By Marie Ennis-O'Connor @MarieEnnisOConnor
From time to time, the Experts by Experience series features columns–Knowledge Translation–by guest authors who underscore the need for building an engaging, collaborative health care culture. Knowledge Translation columnists include health care leaders, clinicians, researchers, and marketing and communication professionals who translate the importance of integrating first-hand experiences of patients and caregivers, in ways that are meaningful and relevant, to engage [...]
Stories Matter: Why You Should Embed Patient Stories at the Heart of What You Do - Experts by Experience
Nov 1, 2018

The MacGyver Method for Social Media Video | Part 2: Quality Tips

By Taryn Offenbacher, Senior Communications Specialist @toffenbacher
In Part 2 of the MacGyver Method for Social Media Video, we'll discuss tips and tools to improve video quality. If you missed yesterday's post on platform optimization, check it out. This series is named for MacGyver, a character of persistence and improvision--of which social media managers are well adept. [...]
The MacGyver Method for Social Media Video | Part 2: Quality Tips
Oct 31, 2018

The MacGyver Method for Social Media Video | Part 1: Platforms

By Taryn Offenbacher, Senior Communications Specialist @toffenbacher
"MacGyver's persistence and the improvisational nature of his plans make him difficult to thwart..." As social media and communications professionals, our lives and professions are intrinsically linked to technology. And technology has a way of demanding persistence and improvision. The Internet connection is lost. The mic won't deliver sound. A fire [...]
The MacGyver Method for Social Media Video | Part 1: Platforms
Oct 26, 2018

Including Links in the Text of Facebook Article Posts

By MakalaArce @MakalaArce
A few months ago I was wondering whether including the link up in the text of article posts on Facebook yields more clicks. While the article is clickable down below either way, I wondered how many people aren’t aware they can simply click on the image to go to the [...]
Including Links in the Text of Facebook Article Posts
Oct 19, 2018

A Call to Courage - Experts by Experience

By laurakieger @laurakieger
“Now is not the time to get scared.” Those are the words of Dr. Howard Kaufman, one of the scientists who approved a gene-editing human study conducted in California in late 2017. The patient, a man named Brian Madeux, suffers from a rare inherited metabolic disease, and this clinical study [...]
A Call to Courage - Experts by Experience
Oct 17, 2018

Inflated Video Metrics Major Concern for Advertisers

By Taryn Offenbacher, Senior Communications Specialist @toffenbacher
If it seems like this story reappears every few years, it's because it has. Here is a sample of today's news on the topic: Here is a headline from 2016: According to Fortune.com, the problem started back in January 2015, nearly four years ago. Facebook admitted average video viewing figures [...]
Inflated Video Metrics Major Concern for Advertisers
Oct 12, 2018

Narrowing Facebook Audience Can Increase Costs

By MakalaArce @MakalaArce
Managing Facebook advertising over the years, I had the impression Facebook costs increased when I narrowed the audience. This seemed unfortunate and not necessarily consistent across social networks. Marketing 101 tells us to hone our target audience. Everyone is not a good target audience. However, it appeared I would be [...]
Narrowing Facebook Audience Can Increase Costs
Oct 10, 2018

An "ikigai" Model For Healthcare Social Media

By Matthew Rehrl @matthewrehrl
Matthew Rehrl, MD, will present "Ikigai 2.0 - Finding and Using Your Purpose in a Social Media World" at the Mayo Clinic Social Media Network 2018 Annual Conference. To learn more from Dr. Rehrl and other expert speakers, please join us! The word ikigai (pronounced "icky-guy") is an ancient Japanese term which roughly translates [...]
An
Oct 5, 2018

Straight from the Doctor's Mouth - My Cancer Diagnosis - Experts by Experience

By Justin Birckbichler @absot
After the customary, “Drop your pants so I can examine you,” the urologist, who I knew for barely five minutes, looked me in the eye and continued, “So I am going to be straight with you. You have testicular cancer.” Wow! I had ended up in the urologist’s waiting room [...]
Straight from the Doctor's Mouth - My Cancer Diagnosis - Experts by Experience
Sep 27, 2018

When, Whether and How to Join the Social Conversation

By Monique Tremblay @moniquet
Monique Tremblay and Tom Hardej will present "When, Whether and How to Join the Social Conversation: The Debate Around Thoughts and Prayers" at the Mayo Clinic Social Media Network 2018 Annual Conference. To learn more from Monique and Tom and other expert speakers, please join us! By: Monique Tremblay and Tom Hardej, Massachusetts General Hospital [...]
When, Whether and How to Join the Social Conversation
Sep 24, 2018

Announcing The Mayo Clinic Film Social Press Kit

By Taryn Offenbacher, Senior Communications Specialist @toffenbacher
On September 25 and 26, American documentarian Ken Burns is releasing a new film on PBS, "The Mayo Clinic: Faith - Hope - Science." While Mayo Clinic was simply the subject of the documentary, giving nearly full access (patient privacy standards upheld) to the filmmakers for three years, with no [...]
Announcing The Mayo Clinic Film Social Press Kit
Sep 21, 2018

Stepping into Self-Advocacy

By katesheridan @katesheridan
On my first day of 11th grade, I suffered from a cardiac event. My dad called 911 while I focused on trying to breathe. The Emergency Medical Technicians (EMTs) arrived quickly and loaded me into an ambulance. Laying on the stretcher, I hazily remember seeing a firefighter above me. “Nice [...]
Stepping into Self-Advocacy

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