MCSMN Blog

Sep 18, 2017

New #MCSMN Bronze Fellow: Christy Owenby

By Audrey Laine Seymour, Communications Specialist @audreylaine
Congratulations to Christy Owenby, Founder and Creative Director at MOXY Company, on becoming a Bronze Fellow in the Mayo Clinic Social Media Network! Christy, based in Madisonville, LA, participated in our Social Media Residency last December, and then crafted a comprehensive social media strategy to increase awareness of Pontchartrain Cancer [...]
New #MCSMN Bronze Fellow: Christy Owenby
Sep 6, 2017

Ten Key Questions You Should Ask Before Diving Into Social Media

By Marie Ennis-O'Connor @MarieEnnisOConnor
“Social Media” is more than just a marketing buzzword; as the Internet increasingly becomes the medium of choice for researching health information social media has become an important channel for improving the patient experience. A 2013 study conducted by the Pew Research Center’s Internet & American Life Project found that 72% of [...]
Ten Key Questions You Should Ask Before Diving Into Social Media
Aug 29, 2017

Healthcare Social Media and the Pulse Nightclub Tragedy (Preview)

By Cristina Calvet-Harrold @cchmarketing
When a sudden unexpected disaster involving loss of life occurs – whether it’s a tornado in a populated area, a deadly traffic accident involving dozens of vehicles, or a mass shooting in a crowded nightclub – two completely incongruent conditions almost always emerge: chaos and a public demand for real-time [...]
Healthcare Social Media and the Pulse Nightclub Tragedy (Preview)
Aug 21, 2017

Health, Reputation, and the Dynamic Social Conversation (Preview)

By Amanda O'Connor @aoconnor1
For years, I’ve had the opportunity to work to leverage social media to discuss the power of discovery. These platforms allow us to connect and engage with others in new and exciting ways. But as a digital practitioner, I’ve always felt like my work was a continuation of the legacy of [...]
Health, Reputation, and the Dynamic Social Conversation (Preview)
Aug 16, 2017

Using Social Media in Academic Promotion

By Daniel Cabrera, M.D. @cabreraerdr
During 2016 Mayo Clinic’s Academic Appointments and Promotions Committee began using Social Media scholarship as part of their metrics for promotion. This was based on the recognition of the increasing importance of social media for patient care and engagement, outreach, research and medical education. We announced this innovative concept in [...]
Using Social Media in Academic Promotion
Aug 14, 2017

Give the People What They Want: Authentic Interaction and Compliant Communication (Keynote Preview)

By David Harlow @dharlow
How do you reach out and touch someone (digitally, of course) and not run the risk of having the person you want to reach ignore you, or (metaphorically) slap your face or (still metaphorically here) call the cops? You can be relevant or irrelevant, too open or not open enough. [...]
Give the People What They Want: Authentic Interaction and Compliant Communication (Keynote Preview)
Aug 10, 2017

How OSF HealthCare Used Social Media to Boost Patient Traffic (Preview)

By Katie Whitt @katiewhitt
Two years ago, my job didn’t exist. Neither did my team. Nor, for that matter, did my entire department – at least as it exists today That’s because two years ago, OSF HealthCare underwent a major transformation. Instead of 15+ marketing and communication teams spread across the system, we now [...]
How OSF HealthCare Used Social Media to Boost Patient Traffic (Preview)
Aug 2, 2017

Communications Position Openings at Mayo Clinic

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
We typically don't announce Mayo Clinic job openings here, but because one of these positions will do significant work with our Social & Digital Innovation Team it seemed appropriate. Follow the links to the complete job postings. Communications Specialist (Supplemental) - Spanish-Language Social Media and Media Relations  – 86012BR   This position [...]
Aug 2, 2017

Newsjacking: The Rewards and Risks of Leveraging Breaking News (Preview)

By Jeff Calaway @jeffrey.calaway
We take the term “newsroom” quite literally at Cook Children’s in Fort Worth, Texas. Every morning at 9:15, our small PR group of four gathers in a tight conference room to discuss what we will be covering for that day. Just like newsrooms all across the country. Our goal is [...]
Newsjacking: The Rewards and Risks of Leveraging Breaking News (Preview)
Jul 26, 2017

How NOT to Launch the Biggest Campaign of Your Career (Preview)

By Jess Columbo @jesscolumbo
Have you ever made a mistake at work? One that made you look foolish in front of your boss or client? Maybe you hurt someone’s feelings – a dismissive comment or premature judgment. In the Spring of 2013, my team made a really big mistake. In the process of launching [...]
How NOT to Launch the Biggest Campaign of Your Career (Preview)
Jul 25, 2017

Welcome Premium Organization Member Huntsman Cancer Institute to MCSMN

By Dan Hinmon, MCSMN Director @DanHinmon
  We want to welcome Huntsman Cancer Institute (HCI), a division of University of Utah Health, to the Mayo Clinic Social Media Network. HCI joined as a premium organization member earlier this year. HCI is “the only cancer institute in the world designed by a patient.” Its major benefactor, Jon [...]
Welcome Premium Organization Member Huntsman Cancer Institute to MCSMN
Jul 20, 2017

Reduce Email Overload by Managing Notifications

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
Email has enabled us to communicate much more quickly than we could a generation ago. In the workplace it's the default mode of communication. Unfortunately the volume of even non-spam messages can be overwhelming, with notifications from many social networking sites contributing to the reduced signal-to-noise ratio. Last night I received [...]
Reduce Email Overload by Managing Notifications
Jul 19, 2017

Social Media, Your Hospital and the Threat of Suicide: A Matter of Life, Death and Liability (Preview)

By Carol Vassar @vassarradio
Social media still has a “wild west” feel to it sometimes. Wired’s Steve Levy recently described it this way: “First, the thrilling feeling of possibilities — anything goes, and that means even the most febrile imagination cannot envision the opportunities in this virgin turf. (Second is) a scarier feeling that comes [...]
Social Media, Your Hospital and the Threat of Suicide: A Matter of Life, Death and Liability (Preview)
Jul 10, 2017

Member Conference Call: Debugging Facebook

By Dan Hinmon, MCSMN Director @DanHinmon
If you've had trouble posting links and images on Facebook - even when you're doing everything right and it's worked before - you're in good company. This irritant came up in a recent member discussion started by @flickpen, and Anthony Pafford (@apafford) may have a solution. Anthony is multimedia and [...]
Jul 7, 2017

How should we deal with mobile video in the exam room?

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
Mayo Clinic CEO John Noseworthy, M.D. conducts a regular early morning phone conference call with Mayo staff to highlight issues of interest and concern to Mayo physicians. Farris Timimi, M.D., our Medical Director for the Mayo Clinic Social Media Network, was a guest on yesterday's Morning Rounds call, discussing the phenomenon [...]
How should we deal with mobile video in the exam room?
Jul 5, 2017

Repurposing Top Performing Tweets

By MakalaArce @MakalaArce
About a month ago I set out to share some insights from our Q1 metrics with the following blogposts: Best Performing Post Types on Facebook and Twitter Successful Posts Despite Few Likes, Comments, and Shares Making Social Media Referral Metrics Actionable This final post of my metrics series highlights a high-impact strategy [...]
Repurposing Top Performing Tweets
Jun 15, 2017

Finding Time (and Content) for Social Media Sharing

By Audrey Laine Seymour, Communications Specialist @audreylaine
Using social media effectively can help you establish yourself as a thought leader while also promoting your organization. But getting started and staying active on social media can be daunting. In this post I’ll show you how you can spend just 30 minutes each week curating content and have at least one [...]
Finding Time (and Content) for Social Media Sharing
Jun 12, 2017

Livestream from the exam room: Navigating patient privacy and new technology

By Taryn Offenbacher, Communications Specialist @toffenbacher
 “The needs of the patient come first.” This Mayo Clinic value drives our mission. It also drives our response to the use of live video in the exam room. We’ll explain. Today, patients have a variety of live video and livestreaming options available to use during their medical appointments. In [...]
Livestream from the exam room: Navigating patient privacy and new technology
Jun 9, 2017

Making Social Media Referral Metrics Actionable

By MakalaArce @MakalaArce
Examining referral traffic metrics can be greatly beneficial if you use them to review and adjust your activities. In a word, they need to be actionable. And to adjust effectively, you first need a clear understanding of your strategy and objectives. One of our key objectives is to increase traffic to our [...]
Making Social Media Referral Metrics Actionable
Jun 2, 2017

Successful Posts Despite Few Likes, Comments, and Shares

By MakalaArce @MakalaArce
Often times Facebook likes, comments, and shares are given more weight than click-throughs when determining a post’s success or lack thereof. For those using a social media management system or specific analytics software, engagements are sometimes even explicitly defined as merely: likes + comments + shares. Unfortunately, in those cases, [...]
Successful Posts Despite Few Likes, Comments, and Shares
May 14, 2017

Member Conference Call Rescheduled to May 24: Let's Talk About Apps!

By Dan Hinmon, MCSMN Director @DanHinmon
Thanks to Rachel Miller (@rachelhm) for raising a great question in the community recently: Is your healthcare system using apps to connect/educate? On Wednesday, May 24 at 12 noon CDT Chris Boyer (@chrisboyer) has agreed to lead a discussion about the pros and cons healthcare organizations face when considering an app [...]
Member Conference Call Rescheduled to May 24: Let's Talk About Apps!
May 9, 2017

Everybody’s Free To Wear Sunscreen

By Audrey Laine Seymour, Communications Specialist @audreylaine
In my last post, I talked about two types of fishermen: sportsmen and bait-n-waiters. Sportsmen are the go-getters, the researchers, the ones constantly improving their game. The bait-n-waiters… well, you could mistake them for sunbathers if you don’t look closely enough. There are many downfalls of being a bait-n-waiter. We’ll [...]
Everybody’s Free To Wear Sunscreen
May 5, 2017

One Fish(erman), Two Fish(ermen)

By Audrey Laine Seymour, Communications Specialist @audreylaine
In my last post, you read about how preparing a physician for social media is much like helping a novice fisherman determine the tools he needs for a good catch. I’ve never lived more than one hour from the ocean so I’ve seen plenty of saltwater fishermen, and I’ve learned [...]
One Fish(erman), Two Fish(ermen)
May 3, 2017

Best Performing Post Types on Facebook and Twitter

By MakalaArce @MakalaArce
The idea for this blogpost came from Kevin Fonger’s comment on my recent blogpost, How often should we post on Facebook? He asked whether we had measured which post types performed best during our limited Facebook study. We actually measure post type metrics on a quarterly basis to determine how [...]
Best Performing Post Types on Facebook and Twitter
May 1, 2017

Gone Fishin’

By Audrey Laine Seymour, Communications Specialist @audreylaine
As we move into summer, you may be thinking about spending some time on the water. Here in Florida, that means a lot of people are going fishing. I was talking with my colleague, Adam Thompson, recently when he shared a story with me. Adam has two sons, and they [...]
Gone Fishin’

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