MCSMN Blog

Jul 17, 2019

Engineering Efficacy for Small Teams: Why Alignment is Everything

By Rob Zanin @zanin
Hear me out before you publish that photo of people holding a comically large check to your brand’s social channels. Does the Internet really need it? Does your brand need it? Do your donors, beneficiaries or audience? Most importantly: How do you know, and how would you defend your position [...]
Engineering Efficacy for Small Teams: Why Alignment is Everything
Jul 16, 2019

The Marketer's Role in Population Health Initiatives

By kategillmer @kategillmer
At this year’s MCSMN conference, we will be leading a session that looks at the role of the healthcare marketer in supporting population health initiatives. We will review recent case studies from Copley Hospital (Morrisville, Vermont), The Practical Playbook (Durham, North Carolina), and Renown Health (Reno, Nevada). As an introduction [...]
The Marketer's Role in Population Health Initiatives
Jul 11, 2019

Cancer Experts--They're Just Like Us

By Jonathan Martinez @jonorazzi
It’s not uncommon in the digital age for us to glance at a restaurant’s Yelp photo gallery before stopping in for lunch, or to give the yoga instructor a quick Google search before we head in to try a class for the first time. These curiosities also exist—and are frankly [...]
Cancer Experts--They're Just Like Us
Jul 5, 2019

If Remission is the Goal, Why Do I Still Feel Bad? Experts by Experience

By meganstarshak @meganstarshak
Photo Credit: Wisdo Everyone always talks about being sick. My life took an unexpected turn after I was diagnosed with inflammatory bowel disease (IBD). I was lost, trying to navigate the nature of this new disease, this new identity, in a new college where no one seemed to understand. So, [...]
If Remission is the Goal, Why Do I Still Feel Bad? Experts by Experience
Jul 3, 2019

Building Community: Social Media as the Glue

By Jess Lewis @jesslewis422
and Jenn Shafer You’re not an island – even as a team of one, you can build relationships and foster collaboration by working together with others in your department, your health system, and your community using social media. At TriHealth, we use internal and external social media platforms to promote [...]
Building Community: Social Media as the Glue
Jul 2, 2019

Awesome Instagram Tips from Sue B. Zimmerman Insta Expert & Keynote at #MCSMN Annual Conference

By Taryn Offenbacher, Senior Communications Specialist @toffenbacher
We asked Sue B. Zimmerman, an Instagram expert who teaches small business owners how to create powerful marketing strategies, to share who she's following, common mistakes businesses make, and top hacks. Learn more from Sue B. and other experts at the Mayo Clinic Social Media Network 2019 Annual Conference, October [...]
Awesome Instagram Tips from Sue B. Zimmerman Insta Expert & Keynote at #MCSMN Annual Conference
Jun 25, 2019

Putting Customers at the Center of your Digital Strategy

By Chris Boyer @chrisboyer
Chris Boyer will present "Putting Customers at the Center of Your Digital Strategy" at the Mayo Clinic Social Media Network 2019 Annual Conference. To learn more from Chris and other expert speakers, please join us! For years, we’ve been discussing how consumerism is transforming how health systems communicate and market. The impacts of [...]
Putting Customers at the Center of your Digital Strategy
Jun 21, 2019

A Good Night's Sleep - Experts by Experience

By John, Volunteer Mentor @johnbishop
I was diagnosed with lymphedema last year, while undergoing treatment for pain and swelling issues with my right ankle, knee, and leg. After going over the examination and test results, the doctor asked me about my sleep quality and habits. I didn’t think much about it at the time—I was [...]
A Good Night's Sleep - Experts by Experience
Jun 18, 2019

First Comes Publication, Then Comes Dissemination: The Use of Social Media to Spread the Word!

By Amy S. Oxentenko, M.D. @amysox
By: Amy S. Oxentenko, MD, FACP, FACG, AGAF | @AmyOxentenkoMD After an investigator comes up with a novel research idea, completes the necessary data collection, then successfully gets the work published, there is a natural sense of accomplishment.  However, the real impact of one’s research lies in the ability to [...]
First Comes Publication, Then Comes Dissemination: The Use of Social Media to Spread the Word!
Jun 11, 2019

Remarkable opportunity to make a profound difference

By Dan Hinmon, MCSMN Director @DanHinmon
When our first daughter Eliza was born she was absolutely beautiful and seemed perfect in our eyes. After about a week her skin became sallow. We suspected jaundice, so we did what every good parent did at the time in these cases. We stripped off her clothes and placed her [...]
Remarkable opportunity to make a profound difference
Jun 7, 2019

Hope: A Strategy for Managing Chronic Disease--Experts by Experience

By tunaturns @tunaturns
Time is one of the most priceless gifts we all have, but which can be robbed in an instant from those of us with chronic illness and disease. From diagnosis and prognosis, to the time it takes to cope with symptoms, we are instantly required to shift our thinking to [...]
Hope: A Strategy for Managing Chronic Disease--Experts by Experience
Jun 6, 2019

How Facebook Ad Transparency Could Affect Your Boosted Posts

By Taryn Offenbacher, Senior Communications Specialist @toffenbacher
Several weeks ago I attempted to boost this post on Mayo Clinic's Facebook page: It was denied. For this reason: I attempted to appeal the decision twice through the online appeal process. Twice it was denied. We're flattered Facebook deemed Mayo Clinic's medical supply donation process "an issue of national [...]
How Facebook Ad Transparency Could Affect Your Boosted Posts
May 30, 2019

MCSMN Annual Conference Exhibitor and Sponsorship Opportunities

By Margaret Shepard, Communications Specialist @Margaret_Marie
For the second year in a row, we are offering sponsorship and exhibitor packages for the annual conference October 22 - 23 in Rochester, MN. We are looking for the right kind of partners to showcase their expertise, tools, or solutions to enhance the conference experience for attendees. If you [...]
MCSMN Annual Conference Exhibitor and Sponsorship Opportunities
May 29, 2019

reddit Advertising: How Not to Get it Wrong and Hurt Your Brand

By Shea Jennings, Communications Specialist @csjennings
We know our patients are using reddit. We track it as a source of online appointment requests. We monitor it on a daily basis. So when one of my colleagues asked a logical question – why not advertise there? – the wheels started turning in my head. Advertising on reddit [...]
May 22, 2019

6 Things to Consider With Healthcare Paid Social Media Strategy

By Cindy Elliott, Sr Marketing Specialist @celliott
Finding your marketing stride in a fast-paced digital world is challenging enough. Layer in health care marketing and you have a whole new set of limitations, nuances, and hills to climb. But there are ways to navigate these challenges and bring your social media marketing strategy to the next level. [...]
May 20, 2019

My Visit to the Mayo Clinic Social Media Network Conference

By Dr Saadia Mohammed @drsaadiaim
I finally had the opportunity to visit Mayo Clinic in Jacksonville and this was my experience: As a seeker of conscious knowledge, I love to visit different environments where the conversation is centered around improving life or how to influence and change patients’ lives. As a health care provider who [...]
My Visit to the Mayo Clinic Social Media Network Conference
May 17, 2019

Accidental Path to a Cancer Cure - Experts by Experience

By Martin Jensen, Volunteer Mentor @predictable
Incontinence was a major problem for me 15 years ago. Guiding my cousins around the National Mall in Washington D.C. one day, I had to find a restroom for urinary relief several times. Later, we remembered that my father had developed incontinence from benign prostatic hypertrophy or BPH—overgrowth of the [...]
Accidental Path to a Cancer Cure - Experts by Experience
May 15, 2019

Optimizing Social Media for Impairments

By Andrew McGlothlen @andrewmcglothlen
Navigating the world with an impaired sense of sight or hearing is difficult, but within the digital sphere, that challenge is even greater as we reduce the entire spectrum of sensory input down to sight and sound. What happens when one (or both) of those senses is impaired? In health [...]
Optimizing Social Media for Impairments
May 10, 2019

MCSMN Welcomes New Silver Fellow - Tariq Azam, M.D.

By Audrey Laine Seymour, Senior Communications Specialist @audreylaine
Congratulations to Tariq Azam, M.D., on becoming a Silver Fellow! Dr. Azam is a Chief Resident for Internal Medicine at Mayo Clinic in Rochester, MN. He's also the residency program's Social Media Manager! In 2018, he created a strategy to use social media to amplify and supplement the program's recruitment [...]
May 8, 2019

Understanding Online Reviews

By Taryn Offenbacher, Senior Communications Specialist @toffenbacher
Online reviews. Google. Vitals. Healthgrades. Oh, how we have a love-hate relationship with these review sites. Good reviews help our physicians shine and provide valuable patient insight, but poor reviews can tarnish their online reputation and may not accurately reflect broad patient consensus. And, frankly, they can distract and discourage. [...]
May 3, 2019

Don't Forget Us! Young Adults with Invisible Illness - Experts by Experience

By Sneha Dave @ssdave
My brain swirled as I waited on the surgery table for my colectomy, the removal of the entire large intestine. I told the anesthesiologist I was ready for him to start the sedation, knowing this is an irreversible surgery, but also knowing I would come out with a new life. [...]
Don't Forget Us! Young Adults with Invisible Illness - Experts by Experience
May 2, 2019

Summer Holidays and Awareness Events For Your Content Calendar

By Taryn Offenbacher, Senior Communications Specialist @toffenbacher
As your summer vacation plans inch closer, get ahead of your content calendar by planning for the following holidays, events, and awareness months.Please note: the items listed below are a select sampling of events, not a comprehensive guide. We encourage you to consider the holidays and awareness months that are [...]
May 1, 2019

How to Host an Instagram Q&A Story

By Taryn Offenbacher, Senior Communications Specialist @toffenbacher
500 million people use Stories every day and a third of the most viewed Stories are created by businesses. Last month, we hosted an Instagram Story Q&A live from the American Association of Neurological Surgeons annual meeting. Each year, dozens of Mayo Clinic neurosurgery experts convene for this annual conference--making [...]
How to Host an Instagram Q&A Story
Apr 24, 2019

Experts By Experience Free E-Book Released

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
If You Were in my Shoes...Stories That Teach The online patient community, Mayo Clinic Connect, together with health care social network Inspire, have compiled in a free e-book a collection of patient stories — words of wisdom — published in the Experts by Experience series on the Mayo Clinic Social [...]
Experts By Experience Free E-Book Released
Apr 22, 2019

2019 Mayo Clinic Social Media Network Annual Conference

By Margaret Shepard, Communications Specialist @Margaret_Marie
EARLY BIRD BONUS: Save $100 when you register before June 30. Join us in October at the Mayo Clinic Social Media Network Annual Conference, a premier social media in health care event, or a one-day social media Residency for advanced applications of social media platforms. This year's annual conference is [...]
2019 Mayo Clinic Social Media Network Annual Conference

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