MCSMN Blog

Sep 19, 2018

The Questions Your Patients Are Too Embarrassed to Ask: Using Digital Listening to Inform Your Social Strategy

By Erica Freckelton @efreckelton
Erica Freckelton will present "The Questions Your Patients Are Too Embarrassed to Ask: Using Digital Listening to Inform Your Social Strategy" at the Mayo Clinic Social Media Network 2018 Annual Conference. To learn more from Erica and other expert speakers, please join us! What if you could tap into the data-based wealth of knowledge [...]
The Questions Your Patients Are Too Embarrassed to Ask: Using Digital Listening to Inform Your Social Strategy
Sep 13, 2018

Don't Let These 3 Common Fears Stop You from Creating a Vibrant Patient Community

By Colleen Young, Connect Director @colleenyoung
Colleen Young will present "How Mayo Clinic's Patient Online Community Changes Health Care and Advances Science" at the Mayo Clinic Social Media Network 2018 Annual Conference. To learn more from Colleen and other expert speakers, please join us! Have you considered an online patient community but have hesitated because concerns about misinformation, misbehavior, and [...]
Don't Let These 3 Common Fears Stop You from Creating a Vibrant Patient Community
Sep 10, 2018

New #MCSMN Bronze Fellow: Dr. Katherine Y. Brown

By Audrey Laine Seymour, Communications Specialist @audreylaine
Congratulations to our newest Bronze Fellow, Katherine Brown, Ed.D., Director, Communities of Practice, National Center for Medical Education, Development and Research! Katherine participated in our Social Media Residency this past December and then crafted a comprehensive social media strategy to engage faculty and staff at Meharry Medical College in the utilization of [...]
New #MCSMN Bronze Fellow: Dr. Katherine Y. Brown
Sep 7, 2018

PS: Enjoy your life - Experts by Experience

By Rosemary, Volunteer Mentor @rosemarya
When routine labs indicated abnormal liver function numbers, my doctor referred me for further testing. I was diagnosed with Primary Sclerosing Cholangitis (PSC), a chronic liver disease with no known cure except for liver transplant surgery. I was frightened beyond words, but with my doctor’s support, I concentrated on staying [...]
PS: Enjoy your life - Experts by Experience
Aug 31, 2018

Mental Illness and Social Media

By adrianabobinchock @adrianabobinchock
Adriana Bobinchock will present "Deconstructing Stigma:  Mental Health and Social Media" at the Mayo Clinic Social Media Network 2018 Annual Conference. To learn more from Adriana and other expert speakers, please join us! When Ana was 18, during her freshman year of college, she attempted suicide. Two days later, she took to Instagram [...]
Mental Illness and Social Media
Aug 22, 2018

7 Tools To Find Inspiration For Your Headlines

By Marie Ennis-O'Connor @MarieEnnisOConnor
Marie Ennis-O'Connor will present "Creating Must-Read Headlines and Compelling Content for Social Media" at the Mayo Clinic Social Media Network 2018 Annual Conference. To learn more from Marie and other expert speakers, please join us! Your headline is the first (perhaps only) impression you make on a prospective reader. And yet many content [...]
7 Tools To Find Inspiration For Your Headlines
Aug 21, 2018

Write Better Headlines With These 9 Winning Formulas

By Marie Ennis-O'Connor @MarieEnnisOConnor
Marie Ennis-O'Connor will present "Creating Must-Read Headlines and Compelling Content for Social Media" at the Mayo Clinic Social Media Network 2018 Annual Conference. To learn more from Marie and other expert speakers, please join us! “The purpose of a title is to get potential readers to read the first line of your content.” [...]
Write Better Headlines With These 9 Winning Formulas
Aug 17, 2018

Coping With Loss of the"Health Privilege" - Experts by Experience

By Danielle Ripley-Burgess @danielleburgess
For some people, the only life they’ve ever known is full of suffering, disease, and pain. I am not one of those people. I was born a healthy baby in December 1983, and for most of my childhood, I stayed that way. I never broke a bone and I rarely [...]
Coping With Loss of the
Aug 15, 2018

MPR Outlines Deficiencies in CNN 'Escape from Mayo Clinic' Series

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
On Monday, CNN published a series involving a former patient titled Escape from the Mayo Clinic: Teen accuses world-famous hospital of 'medical kidnapping'. Last night Minnesota Public Radio followed up, outlining some of the major deficiencies in the CNN story: In an interview Wednesday, Dr. Michael Harper, executive dean for practice at [...]
Aug 13, 2018

Medical Research on Social Media: What and When to Post

By Audrey Laine Seymour, Communications Specialist @audreylaine
Medicine is one of the most regulated industries in the world, and it isn’t any wonder that physicians and scientists expect detailed guidelines for all aspects of their jobs! When it comes to social media, Mayo Clinic has guidelines for staff, but we haven’t developed tools to help researchers feel [...]
Aug 9, 2018

Why Are Healthcare Consumers So Angry on Social Media?

By Maureen Marshall @msmarshall
Maureen Marshall will present "Empathetic Civility in an Uncivil Social World: Responding to Public Comments on CDC Social Media Channels" at the Mayo Clinic Social Media Network 2018 Annual Conference. To learn more from Maureen and other expert speakers, please join us! Check any of your social media feeds and, between the family photos, silly [...]
Aug 7, 2018

Tools for Promoting Your Research on Social Media

By Audrey Laine Seymour, Communications Specialist @audreylaine
Medical researchers make daily discoveries that impact the lives of others. It’s not just the “famous” discoveries, such as Penicillin or G-suits, but lesser-known discoveries, too. For example, the public often hears the term “nanomedicine” in the news, but I doubt if a random person in the public could tell [...]
Tools for Promoting Your Research on Social Media
Aug 3, 2018

This Four-Time Cancer Survivor is a "Head and Necker for Life" - Experts by Experience

By Maureen, Volunteer Mentor @alpaca
I identify myself as a head and neck cancer patient, and not just because of my scarred face—I don’t like calling myself a survivor in case I jinx it. Head and neck cancer never goes away. You are left with scars, defects, dry mouth, gaps where your teeth used to [...]
This Four-Time Cancer Survivor is a
Aug 2, 2018

Preparing your Content for Voice

By Ahava Leibtag @ahavaleibtag
Voice search provides some unique challenges for healthcare marketers in the coming years. Now is the time to start thinking of your strategy. According to Gartner, about 30 percent of all searches will be done without a screen by 2020; Com Score predicts that by 2020 half of all searches [...]
Preparing your Content for Voice
Jul 25, 2018

Create an employee advocacy program on LinkedIn. It's like increasing your marketing staff.

By Beth Granger @beg9040
If you aren’t using employee advocacy on social media as a way to engage and spread the message about the work being done at your organization, you are missing a big opportunity. Studies show that word-of-mouth is more trusted than other forms of marketing or advertising. Your physicians and staff [...]
Create an employee advocacy program on LinkedIn. It's like increasing your marketing staff.
Jul 20, 2018

Good Cancer? It's Still Cancer - Experts by Experience

By alekaleighton @alekaleighton
Almost six years ago, the doctor told me I had thyroid cancer. “But don’t worry,” he quickly added, clearly noticing the color draining from my face, “you are going to be fine. You have time to find a surgeon, it’s not the worst cancer, and you have the GOOD CANCER.” [...]
Good Cancer? It's Still Cancer - Experts by Experience
Jul 17, 2018

Genesis and Evolution of Mayo Clinic Social Media Network

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
Why does the Mayo Clinic Social Media Network exist? The short answer is that it is consistent with Mayo Clinic's organizational DNA and its values. The long answer is to read this entire series. The in-between answer is in the distilled summary below. Mayo Clinic's early adoption of social media [...]
Genesis and Evolution of Mayo Clinic Social Media Network
Jul 16, 2018

#MCSMN Annual Conference - Exhibitor and Sponsorship Opportunities Now Available

By Taryn Offenbacher, Communications Specialist @toffenbacher
Mayo Clinic Social Media Network Annual Conference EXHIBITOR AND SPONSORSHIP OPPORTUNITIES November 14-15, 2018 | Jacksonville, FL For the first time ever, we are offering sponsorship and exhibitor packages for the annual conference. We are looking for the right kind of partners to showcase their expertise, tools, or solutions to enhance [...]
#MCSMN Annual Conference - Exhibitor and Sponsorship Opportunities Now Available
Jul 13, 2018

How Juggling Taught Me to Engage my Community for Health and Well-Being - Jacob Weiss

By Taryn Offenbacher, Communications Specialist @toffenbacher
What does juggling have to do with managing social media? Everything! You exclaim if you've ever managed social media professionally. It's a constant endeavor to keep some balls in the air, catch the ones that are falling, and quickly shift projects from one hand to the next to be ready [...]
How Juggling Taught Me to Engage my Community for Health and Well-Being - Jacob Weiss
Jul 12, 2018

A YouTube Mystery, a Thumbnail Hypothesis, and a Medical Illustration Experiment

By MakalaArce @MakalaArce
Mayo Clinic has uploaded more than 9,000 YouTube videos to its YouTube channel since its establishment in 2008. Despite new high-quality and timely videos regularly being uploaded, the video receiving the most views in a given week has lately been “New Route to the Heart - Mayo Clinic,” a video [...]
A YouTube Mystery, a Thumbnail Hypothesis, and a Medical Illustration Experiment
Jul 6, 2018

A Nothing Day: Self-Care for Caregivers - Experts by Experience

By Harriet Hodgson @harriethodgson1
“Today I’m going to have a Nothing Day,” I blurted to my husband. “I’m going to sit on the couch, put my feet up, read if I want to, take a nap, or stare straight ahead.” My wheelchair-bound husband turned to me and replied, “I understand.” He did understand because [...]
A Nothing Day: Self-Care for Caregivers - Experts by Experience
Jul 5, 2018

Facebook Cuts Third-party Data from Ad Targeting

By Cindy Elliott, Sr Marketing Specialist @celliott
In the wake of the Cambridge Analytica/Facebook scandal earlier this year, Facebook is making significant changes to the advertising platform. In an attempt to mitigate the crisis, Facebook is removing third-party data from its ad targeting. The purpose of this change is to maintain a proactive stance on the privacy [...]
Jul 2, 2018

Symphonic Media Synergy and the 17-Year Problem

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
The slow dissemination of scientific and medical advances is one of the tragedies of modern medicine. People continue to suffer with various diseases, conditions and injuries because discoveries that could help them take so long—researchers estimate 17 years on average—to be translated into practice. One of our milestone stories in [...]
Symphonic Media Synergy and the 17-Year Problem
Jun 28, 2018

Strategic and Altruistic Reasons for Physician Social Media Engagement

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
Our Mayo Clinic Social Media Network (MCSMN) medical director, Dr. Farris Timimi, has succinctly described what is perhaps the most tangible and practical reason for physicians to become involved in social media: protecting their online reputation. In remarks recorded for our recent Social Media Residency in Rochester, Minn., he also [...]
Jun 27, 2018

Physician Reputation Management through Social Media Participation

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
Due to a family commitment, our medical director for the Mayo Clinic Social Media Network (MCSMN), Dr. Farris Timimi, was unable to attend our most recent Social Media Residency June 11 in Rochester, Minn. However, he was with us in spirit and by recorded video when we addressed reasons for [...]

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