MCSMN Blog

Mar 22, 2019

MCSMN Welcomes New Silver Fellow - Katherine Brown, Ed.D., from Meharry Medical College

By Audrey Laine Seymour, Sr. Communications Specialist @audreylaine
Congratulations to Dr. Katherine Brown on becoming a Silver Fellow! In early 2018, Katherine created a social media plan to increase staff utilization of social media and to improve communication with stakeholders. The strategy outlined an approach to provide training for staff to learn about Twitter and create personal accounts that [...]
MCSMN Welcomes New Silver Fellow - Katherine Brown, Ed.D., from Meharry Medical College
Mar 21, 2019

What Are Those New MCSMN Badges, and How Do I Get One?

By Dan Hinmon, MCSMN Director @DanHinmon
You may have noticed bronze, silver, and gold badges appearing below the names of some MCSMN members when they post comments in discussions, News You Can Use, webinars, and blog posts. If you did, being the curious person you are, you probably wondered, “What are those round thingies for?” I’m [...]
What Are Those New MCSMN Badges, and How Do I Get One?
Mar 15, 2019

Stories: The Journey to Utopia - Experts by Experience

By Victor M. Montori @manosin
From time to time, the Experts by Experience series features columns–Knowledge Translation–by guest authors who underscore the need for building an engaging, collaborative health care culture. Knowledge Translation columnists include health care leaders, clinicians, researchers, and marketing and communication professionals who translate the importance of integrating first-hand experiences of patients and caregivers, in ways that are meaningful and relevant, to engage and expand the [...]
Stories: The Journey to Utopia - Experts by Experience
Mar 7, 2019

Do You Use Email as Part of Your Online Marketing Activities?

By Dan Hinmon, MCSMN Director @DanHinmon
If you use email as part of your online marketing activities, join us for a Zoom call on Tuesday, March 12, at 2 pm CT. When platinum member Reed Smith asked the question in the MCSMN discussion forum, several people responded with a request to have a call to discuss [...]
Do You Use Email as Part of Your Online Marketing Activities?
Mar 1, 2019

Living Life on Pause - Experts by Experience

By Gabrielle Lopez, MPH @glopezmph
March 2016–a seemingly ordinary day, but I remember feeling that something wasn’t quite right. Throughout the day I’d been nursing a headache, with no sign of relief. That evening, standing in my kitchen, I felt an explosion of pain inside my skull. The feeling was indescribable! I realized I needed [...]
Living Life on Pause - Experts by Experience
Feb 21, 2019

Join the 80% in Every Community Colorectal Cancer Awareness Campaign!

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
Mayo Clinic is again cooperating with national partners to save lives by promoting colorectal cancer awareness, screening and prevention. For the last five years the campaign slogan was “80% by 2018” (or #80by2018 in hashtag formulation.) It was based on the reality that fewer than 70 percent of U.S. adults [...]
Join the 80% in Every Community Colorectal Cancer Awareness Campaign!
Feb 18, 2019

Hacks for Boosting Your Facebook Lives

By Audrey Laine Seymour, Sr. Communications Specialist @audreylaine
In January 2019, Facebook removed the ability to boost scheduled Facebook Live broadcasts. There wasn't a big announcement... it just sort of happened. And many users, including @kristagregg and me, were shocked when they scrolled to their video post and saw "Boost Unavailable." In this video, I share two workarounds [...]
Feb 15, 2019

One of a Kind-When Your Child has a Condition with No Name - Experts by Experience

By bobigelow @bobigelow
Today, I’m spending the day with my daughter, Tess. She’s nine years old. Since Tess’s birth, my wife and I have drastically redefined our lives. We have simplified our working lives in order to make room for medical appointments, sessions with specialists, and educational meetings. We’ve connected with a group [...]
One of a Kind-When Your Child has a Condition with No Name - Experts by Experience
Feb 13, 2019

New #MCSMN Bronze Fellow: Angela Fritsche

By Audrey Laine Seymour, Sr. Communications Specialist @audreylaine
Congratulations to Angela (Angie) Fritsche, Senior Program Coordinator in the Division of Nursing Research at Mayo Clinic, on becoming a Bronze Fellow! Angie participated in our December Social Media Residency and then crafted a comprehensive social media strategy to increase the social media presence of individuals within Nursing Research and thereby raising awareness [...]
New #MCSMN Bronze Fellow: Angela Fritsche
Feb 1, 2019

How Cancer Opened New Doors for Me - Experts by Experience

By John Fisher @jcfisher2005
At the age of 42, with my wife who was not quite 40 yet, we had become used to the questions that couples without children get from family, friends, and strangers. We were at peace and confident in our decision to remain childless. Of course, without a prostate, that decision [...]
How Cancer Opened New Doors for Me - Experts by Experience
Jan 30, 2019

Call for Presentations for MCSMN 2019 Annual Conference

By Dan Hinmon, MCSMN Director @DanHinmon
Share your most exciting, innovative and successful programs, campaigns, and best practices at the 2019 Mayo Clinic Social Media Network Annual Conference. The conference will be held October 22 and 23 in Rochester, Minnesota. We invite submissions for: Keynote speakers Case study presentations Hands-on workshops Keynote speakers should present fresh, [...]
Call for Presentations for MCSMN 2019 Annual Conference
Jan 28, 2019

Old Doc Tries Twitter

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
One of our Mayo Clinic physicians contacted me a little over a week ago with a request for help in exploring his personal use of Twitter. Below is our email conversation, shared with his permission, to highlight resources we offer medical professionals through the Mayo Clinic Social Media Network. Subject: [...]
Old Doc Tries Twitter
Jan 22, 2019

New Year Motivation: A Day in the Life of Dr. Pashtoon Kasi, oncologist, researcher, teacher, and dad

By Audrey Laine Seymour, Sr. Communications Specialist @audreylaine
If you feel like you’re drowning in the sea of work and life, you’re not alone. In fact, 66% of full-time employees in the U.S. do not strongly believe they have work/life balance. But there are a few people who seem to have it figured out. Pashtoon Kasi, MBBS, M.D., [...]
New Year Motivation: A Day in the Life of Dr. Pashtoon Kasi, oncologist, researcher, teacher, and dad
Jan 18, 2019

An Ear for the Unsaid: The Importance of Hearing What is Not Said by Patients

By Monica St Claire @monicastclaire
From time to time, the Experts by Experience series features columns–Knowledge Translation–by guest authors who underscore the need for building an engaging, collaborative health care culture. Knowledge Translation columnists include health care leaders, clinicians, researchers, and marketing and communication professionals who translate the importance of integrating first-hand experiences of patients and caregivers, in ways that are meaningful and relevant, to engage and expand the [...]
An Ear for the Unsaid: The Importance of Hearing What is Not Said by Patients
Jan 15, 2019

Shifting the "Privacy Calculus" for the Patients Online

By Colleen Young, Connect Director @colleenyoung
For many people, sharing about their health online overrides conventional concerns about privacy. Each person weighs the benefits and risks arriving at their own “privacy calculus”. Patients and caregivers who share about their health in online communities told me that they agree with Alan Westin’s concept of privacy: The right [...]
Shifting the
Jan 8, 2019

Testing Snapchat Filters

By Margaret Shepard, Communications Specialist @Margaret_Marie
"What about Snapchat?" This is a common question our social media team is asked. We like to test out the latest platforms, explore use cases, and see if there is a solid reason to join and add an additional platform into our social media mix. We hadn't found that use [...]
Testing Snapchat Filters
Jan 4, 2019

Threads of Connection - Experts by Experience

By Amy Camie @amycamieharp
Everything we do creates energetic, invisible links joining us together–threads of connection. Be it a smile, a gentle touch, or a grumpy mood, our feelings affect those around us.  And whether you’re a medical professional, service provider, patient, or caregiver, you have the power to transform any health care encounter [...]
Threads of Connection - Experts by Experience
Jan 2, 2019

2019 Predictions: What's In, Out and Evolving on Social Media

By Taryn Offenbacher, Senior Communications Specialist @toffenbacher
2018 was quite a year for social media. Twitter added 140 characters and deleted an endless supply of fake accounts, Facebook spent significant time on Capitol Hill explaining data protection, Instagram launched IGTV. Here is what experts predict for 2019: Voice search and smart audio will take the main stage. [...]
Jan 1, 2019

Welcome to Mayo Clinic Social Media Network - Let's Get Started

By Dan Hinmon, MCSMN Director @DanHinmon
As you may already know -- or will soon discover -- we're a friendly, helpful group. Here we offer tips for getting started as well as enhancing your already existing online presence. (Note: If you’ve joined the community as a basic member, consider upgrading. View your options.) Upload a Photo (All Members) [...]
Welcome to Mayo Clinic Social Media Network - Let's Get Started
Dec 31, 2018

New #MCSMN Bronze Fellow: Dr. Tariq Azam

By Taryn Offenbacher, Senior Communications Specialist @toffenbacher
Congratulations to Tariq Azam, M.D., Chief Resident – Internal Medicine Instructor of Medicine, Mayo Clinic College of Medicine, on becoming a Bronze Fellow! Dr. Azam participated in our December Social Media Residency and then crafted a comprehensive social media strategy to recruit a more diverse, gender-balanced residency class without compromising resident quality by [...]
New #MCSMN Bronze Fellow: Dr. Tariq Azam
Dec 26, 2018

A Metrics Insight and Timely Personal Advice

By Stacy Theobald @stacytheobald
As 2018 draws to a close, here's an interesting story on the importance of digging beneath the surface of your social media metrics. You may also find the subject matter of the underlying story helpful in your personal life. Our team tracks metrics performance on a weekly basis, looking at [...]
A Metrics Insight and Timely Personal Advice
Dec 14, 2018

Message in a Bottle? What Lost Rubber Ducks in the Ocean Can Teach Us About Patient Care

By Farris Timimi MD, Medical Director, Mayo Clinic Social Media Network @FarrisTimimi
The Experts by Experience series features columns—Knowledge Translation–by guest authors who underscore the need for building an engaging, collaborative health care culture. Knowledge Translation columnists include health care leaders, clinicians, researchers, and marketing and communication professionals who translate the importance of integrating first-hand experiences of patients and caregivers, in ways that are meaningful and relevant, to engage and expand the dialogue on patient experience. [...]
Message in a Bottle? What Lost Rubber Ducks in the Ocean Can Teach Us About Patient Care
Dec 13, 2018

The Launch of Mayo Clinic's Social Media Toolkit for Researchers

By Margaret Shepard, Communications Specialist @Margaret_Marie
By: Margaret Shepard, Communications Specialist, Social and Digital Innovation, Mayo Clinic Department of Public Affairs and Nicole Brudos Ferrara, Senior Communications Specialist, Mayo Clinic Cancer Center, Research and Education Communications, Mayo Clinic Department of Public Affairs At Mayo Clinic nearly 1,000 physician researchers and scientists are pursuing discoveries with the aim of [...]
Dec 7, 2018

Surviving, Then Thriving - Experts by Experience

By Erin Moriarty Wade @emoriartywade
On a cold dismal Wednesday afternoon, I found myself sitting at the children’s hospital for the third day that week. My two-year-old was throwing a huge fit because he wasn’t allowed into the therapy pool where my daughter was having a session with her physical therapist. My nine-year-old son was [...]
Surviving, Then Thriving - Experts by Experience
Dec 4, 2018

Should I Post on Social Media? | Decision Tree

By Taryn Offenbacher, Senior Communications Specialist @toffenbacher
Facebook. LinkedIn. Twitter. Pinterest. Instagram. Blogs. Emails. So many options. As a social media marketer, you likely understand the needs and content requirements for each but it can be overwhelming for our clients and partners to navigate. To help them understand the type of content that belongs on each platform, [...]
Should I Post on Social Media? | Decision Tree

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