MCSMN Blog

Jan 18, 2019

An Ear for the Unsaid: The Importance of Hearing What is Not Said by Patients

By Monica St Claire @monicastclaire
From time to time, the Experts by Experience series features columns–Knowledge Translation–by guest authors who underscore the need for building an engaging, collaborative health care culture. Knowledge Translation columnists include health care leaders, clinicians, researchers, and marketing and communication professionals who translate the importance of integrating first-hand experiences of patients and caregivers, in ways that are meaningful and relevant, to engage and expand the [...]
An Ear for the Unsaid: The Importance of Hearing What is Not Said by Patients
Jan 15, 2019

Shifting the "Privacy Calculus" for the Patients Online

By Colleen Young, Connect Director @colleenyoung
For many people, sharing about their health online overrides conventional concerns about privacy. Each person weighs the benefits and risks arriving at their own “privacy calculus”. Patients and caregivers who share about their health in online communities told me that they agree with Alan Westin’s concept of privacy: The right [...]
Shifting the
Jan 8, 2019

Testing Snapchat Filters

By Margaret Shepard, Communications Specialist @Margaret_Marie
"What about Snapchat?" This is a common question our social media team is asked. We like to test out the latest platforms, explore use cases, and see if there is a solid reason to join and add an additional platform into our social media mix. We hadn't found that use [...]
Testing Snapchat Filters
Jan 4, 2019

Threads of Connection - Experts by Experience

By Amy Camie @amycamieharp
Everything we do creates energetic, invisible links joining us together–threads of connection. Be it a smile, a gentle touch, or a grumpy mood, our feelings affect those around us.  And whether you’re a medical professional, service provider, patient, or caregiver, you have the power to transform any health care encounter [...]
Threads of Connection - Experts by Experience
Jan 2, 2019

2019 Predictions: What's In, Out and Evolving on Social Media

By Taryn Offenbacher, Senior Communications Specialist @toffenbacher
2018 was quite a year for social media. Twitter added 140 characters and deleted an endless supply of fake accounts, Facebook spent significant time on Capitol Hill explaining data protection, Instagram launched IGTV. Here is what experts predict for 2019: Voice search and smart audio will take the main stage. [...]
Dec 31, 2018

New #MCSMN Bronze Fellow: Dr. Tariq Azam

By Taryn Offenbacher, Senior Communications Specialist @toffenbacher
Congratulations to Tariq Azam, M.D., Chief Resident – Internal Medicine Instructor of Medicine, Mayo Clinic College of Medicine, on becoming a Bronze Fellow! Dr. Azam participated in our December Social Media Residency and then crafted a comprehensive social media strategy to recruit a more diverse, gender-balanced residency class without compromising resident quality by [...]
New #MCSMN Bronze Fellow: Dr. Tariq Azam
Dec 26, 2018

A Metrics Insight and Timely Personal Advice

By Stacy Theobald @stacytheobald
As 2018 draws to a close, here's an interesting story on the importance of digging beneath the surface of your social media metrics. You may also find the subject matter of the underlying story helpful in your personal life. Our team tracks metrics performance on a weekly basis, looking at [...]
A Metrics Insight and Timely Personal Advice
Dec 14, 2018

Message in a Bottle? What Lost Rubber Ducks in the Ocean Can Teach Us About Patient Care

By Farris Timimi MD, Medical Director, Mayo Clinic Social Media Network @FarrisTimimi
The Experts by Experience series features columns—Knowledge Translation–by guest authors who underscore the need for building an engaging, collaborative health care culture. Knowledge Translation columnists include health care leaders, clinicians, researchers, and marketing and communication professionals who translate the importance of integrating first-hand experiences of patients and caregivers, in ways that are meaningful and relevant, to engage and expand the dialogue on patient experience. [...]
Message in a Bottle? What Lost Rubber Ducks in the Ocean Can Teach Us About Patient Care
Dec 13, 2018

The Launch of Mayo Clinic's Social Media Toolkit for Researchers

By Margaret Shepard, Communications Specialist @Margaret_Marie
By: Margaret Shepard, Communications Specialist, Social and Digital Innovation, Mayo Clinic Department of Public Affairs and Nicole Brudos Ferrara, Senior Communications Specialist, Mayo Clinic Cancer Center, Research and Education Communications, Mayo Clinic Department of Public Affairs At Mayo Clinic nearly 1,000 physician researchers and scientists are pursuing discoveries with the aim of [...]
Dec 7, 2018

Surviving, Then Thriving - Experts by Experience

By Erin Moriarty Wade @emoriartywade
On a cold dismal Wednesday afternoon, I found myself sitting at the children’s hospital for the third day that week. My two-year-old was throwing a huge fit because he wasn’t allowed into the therapy pool where my daughter was having a session with her physical therapist. My nine-year-old son was [...]
Surviving, Then Thriving - Experts by Experience
Dec 4, 2018

Should I Post on Social Media? | Decision Tree

By Taryn Offenbacher, Senior Communications Specialist @toffenbacher
Facebook. LinkedIn. Twitter. Pinterest. Instagram. Blogs. Emails. So many options. As a social media marketer, you likely understand the needs and content requirements for each but it can be overwhelming for our clients and partners to navigate. To help them understand the type of content that belongs on each platform, [...]
Should I Post on Social Media? | Decision Tree
Nov 30, 2018

Narrative in Health Care: Curiosity, Context, Collaboration

By Pamela Ressler @pamressler
The Experts by Experience series features columns—Knowledge Translation–by guest authors who underscore the need for building an engaging, collaborative health care culture. Knowledge Translation columnists include health care leaders, clinicians, researchers, and marketing and communication professionals who translate the importance of integrating first-hand experiences of patients and caregivers, in ways that are meaningful and relevant, to engage and expand the dialogue on patient experience. [...]
Narrative in Health Care: Curiosity, Context, Collaboration
Nov 28, 2018

Tweet your way to new connections at your next professional meeting in 7 steps

By Nicole Brudos Ferrara @nicoleferrara
These days, a smart phone is a must-have accessory when attending professional meetings and conferences. Attendees use them to snap photos of every slide presented, groaning in disappointment if the speaker clicks to the next slide before they’ve snapped a photo. Photos of the best slides get posted to Twitter. [...]
Nov 27, 2018

Have You Heard of Google Scholar?

By Margaret Shepard, Communications Specialist @Margaret_Marie
We (the Social and Digital Innovation team) advocate for physicians to be on social media. During a consult with a physician, we will discuss options such as having a Twitter account, LinkedIn account, claiming his or her Doximity profile (if a physician) and participating in a YouTube video. All of [...]
Have You Heard of Google Scholar?
Nov 21, 2018

2018 Residency & Annual Conference Tweets by the Numbers

By MakalaArce @MakalaArce
Last week the Mayo Clinic Social Media Network Residency and Annual Conference was held 11/13-11/15. I am pulling Twitter metrics of the #MCSMN hashtag including one day before and one day after. As a reminder, if you register your health care event hashtag on Symplur in advance, you are able [...]
2018 Residency & Annual Conference Tweets by the Numbers
Nov 19, 2018

6 Head-to-Head Annual Conference Advertising Comparisons

By MakalaArce @MakalaArce
For several years, I’ve written a blog post on our annual event advertising results. Past ones can be found here, here, and here. Many of those take-aways still apply, but rather than reiterating previous lessons, I wanted to take a newer, lighter approach to this review. It will be less [...]
6 Head-to-Head Annual Conference Advertising Comparisons
Nov 16, 2018

The Art of Slowness: The Abstract and Concrete in Chronic Illness - Experts by Experience

By kozachek @kozachek
The desire to have control over one’s environment, and to have access to the fruits of life and labor, burns consistently in every heart. In the face of health adversity, realistically evaluating your ability, and pacing accordingly, is my best approach to achieve success. But this can be a challenge [...]
The Art of Slowness: The Abstract and Concrete in Chronic Illness - Experts by Experience
Nov 15, 2018

2018 #MCSMN Annual Conference - Day Two

By Taryn Offenbacher, Senior Communications Specialist @toffenbacher
Join us here for live coverage of Day 2 of the Mayo Clinic Social Media Network Annual Conference in Jacksonville, Florida or on Twitter at #MCSMN. Susannah Fox opened this morning's session with an inspiring talk on using social media as a platform for hope. Pulling from her experience as [...]
Nov 14, 2018

2018 #MCSMN Annual Conference - Day One

By Margaret Shepard, Communications Specialist @Margaret_Marie
Today was the first day of our Annual Conference. 2 keynote and 4 breakout sessions occurred for a day filled with great content and opportunities to learn. Below are some key takeaways from the various sessions. You can view more insights from the day (and join in tomorrow!) on Twitter by [...]
Nov 9, 2018

Ten Tips to Make the Most of the #MCSMN Annual Conference

By Dr. Katherine Y. Brown @drkatherineybrown @drkatherineybrown
Are you in eager anticipation of the Mayo Clinic Social Media Network Conference? If you have attended before, you know what to expect. However, if you are a first-time attendee, as I was last year, you may be a little bit nervous when you really should be excited. This conference [...]
Nov 2, 2018

Stories Matter: Why You Should Embed Patient Stories at the Heart of What You Do - Experts by Experience

By Marie Ennis-O'Connor @MarieEnnisOConnor
From time to time, the Experts by Experience series features columns–Knowledge Translation–by guest authors who underscore the need for building an engaging, collaborative health care culture. Knowledge Translation columnists include health care leaders, clinicians, researchers, and marketing and communication professionals who translate the importance of integrating first-hand experiences of patients and caregivers, in ways that are meaningful and relevant, to engage [...]
Stories Matter: Why You Should Embed Patient Stories at the Heart of What You Do - Experts by Experience
Nov 1, 2018

The MacGyver Method for Social Media Video | Part 2: Quality Tips

By Taryn Offenbacher, Senior Communications Specialist @toffenbacher
In Part 2 of the MacGyver Method for Social Media Video, we'll discuss tips and tools to improve video quality. If you missed yesterday's post on platform optimization, check it out. This series is named for MacGyver, a character of persistence and improvision--of which social media managers are well adept. [...]
The MacGyver Method for Social Media Video | Part 2: Quality Tips
Oct 31, 2018

The MacGyver Method for Social Media Video | Part 1: Platforms

By Taryn Offenbacher, Senior Communications Specialist @toffenbacher
"MacGyver's persistence and the improvisational nature of his plans make him difficult to thwart..." As social media and communications professionals, our lives and professions are intrinsically linked to technology. And technology has a way of demanding persistence and improvision. The Internet connection is lost. The mic won't deliver sound. A fire [...]
The MacGyver Method for Social Media Video | Part 1: Platforms
Oct 26, 2018

Including Links in the Text of Facebook Article Posts

By MakalaArce @MakalaArce
A few months ago I was wondering whether including the link up in the text of article posts on Facebook yields more clicks. While the article is clickable down below either way, I wondered how many people aren’t aware they can simply click on the image to go to the [...]
Including Links in the Text of Facebook Article Posts
Oct 19, 2018

A Call to Courage - Experts by Experience

By laurakieger @laurakieger
“Now is not the time to get scared.” Those are the words of Dr. Howard Kaufman, one of the scientists who approved a gene-editing human study conducted in California in late 2017. The patient, a man named Brian Madeux, suffers from a rare inherited metabolic disease, and this clinical study [...]
A Call to Courage - Experts by Experience

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