MCSMN Blog

Nov 14, 2018

2018 #MCSMN Annual Conference - Day One

By Margaret Shepard, Communications Specialist @Margaret_Marie
Today was the first day of our Annual Conference. 2 keynote and 4 breakout sessions occurred for a day filled with great content and opportunities to learn. Below are some key takeaways from the various sessions. You can view more insights from the day (and join in tomorrow!) on Twitter by [...]
Nov 9, 2018

Ten Tips to Make the Most of the #MCSMN Annual Conference

By Dr. Katherine Y. Brown @drkatherineybrown @drkatherineybrown
Are you in eager anticipation of the Mayo Clinic Social Media Network Conference? If you have attended before, you know what to expect. However, if you are a first-time attendee, as I was last year, you may be a little bit nervous when you really should be excited. This conference [...]
Nov 2, 2018

Stories Matter: Why You Should Embed Patient Stories at the Heart of What You Do - Experts by Experience

By Marie Ennis-O'Connor @MarieEnnisOConnor
From time to time, the Experts by Experience series features columns–Knowledge Translation–by guest authors who underscore the need for building an engaging, collaborative health care culture. Knowledge Translation columnists include health care leaders, clinicians, researchers, and marketing and communication professionals who translate the importance of integrating first-hand experiences of patients and caregivers, in ways that are meaningful and relevant, to engage [...]
Stories Matter: Why You Should Embed Patient Stories at the Heart of What You Do - Experts by Experience
Nov 1, 2018

The MacGyver Method for Social Media Video | Part 2: Quality Tips

By Taryn Offenbacher, Senior Communications Specialist @toffenbacher
In Part 2 of the MacGyver Method for Social Media Video, we'll discuss tips and tools to improve video quality. If you missed yesterday's post on platform optimization, check it out. This series is named for MacGyver, a character of persistence and improvision--of which social media managers are well adept. [...]
The MacGyver Method for Social Media Video | Part 2: Quality Tips
Oct 31, 2018

The MacGyver Method for Social Media Video | Part 1: Platforms

By Taryn Offenbacher, Senior Communications Specialist @toffenbacher
"MacGyver's persistence and the improvisational nature of his plans make him difficult to thwart..." As social media and communications professionals, our lives and professions are intrinsically linked to technology. And technology has a way of demanding persistence and improvision. The Internet connection is lost. The mic won't deliver sound. A fire [...]
The MacGyver Method for Social Media Video | Part 1: Platforms
Oct 26, 2018

Including Links in the Text of Facebook Article Posts

By MakalaArce @MakalaArce
A few months ago I was wondering whether including the link up in the text of article posts on Facebook yields more clicks. While the article is clickable down below either way, I wondered how many people aren’t aware they can simply click on the image to go to the [...]
Including Links in the Text of Facebook Article Posts
Oct 19, 2018

A Call to Courage - Experts by Experience

By laurakieger @laurakieger
“Now is not the time to get scared.” Those are the words of Dr. Howard Kaufman, one of the scientists who approved a gene-editing human study conducted in California in late 2017. The patient, a man named Brian Madeux, suffers from a rare inherited metabolic disease, and this clinical study [...]
A Call to Courage - Experts by Experience
Oct 17, 2018

Inflated Video Metrics Major Concern for Advertisers

By Taryn Offenbacher, Senior Communications Specialist @toffenbacher
If it seems like this story reappears every few years, it's because it has. Here is a sample of today's news on the topic: Here is a headline from 2016: According to Fortune.com, the problem started back in January 2015, nearly four years ago. Facebook admitted average video viewing figures [...]
Inflated Video Metrics Major Concern for Advertisers
Oct 12, 2018

Narrowing Facebook Audience Can Increase Costs

By MakalaArce @MakalaArce
Managing Facebook advertising over the years, I had the impression Facebook costs increased when I narrowed the audience. This seemed unfortunate and not necessarily consistent across social networks. Marketing 101 tells us to hone our target audience. Everyone is not a good target audience. However, it appeared I would be [...]
Narrowing Facebook Audience Can Increase Costs
Oct 10, 2018

An "ikigai" Model For Healthcare Social Media

By Matthew Rehrl @matthewrehrl
Matthew Rehrl, MD, will present "Ikigai 2.0 - Finding and Using Your Purpose in a Social Media World" at the Mayo Clinic Social Media Network 2018 Annual Conference. To learn more from Dr. Rehrl and other expert speakers, please join us! The word ikigai (pronounced "icky-guy") is an ancient Japanese term which roughly translates [...]
An
Oct 5, 2018

Straight from the Doctor's Mouth - My Cancer Diagnosis - Experts by Experience

By Justin Birckbichler @absot
After the customary, “Drop your pants so I can examine you,” the urologist, who I knew for barely five minutes, looked me in the eye and continued, “So I am going to be straight with you. You have testicular cancer.” Wow! I had ended up in the urologist’s waiting room [...]
Straight from the Doctor's Mouth - My Cancer Diagnosis - Experts by Experience
Sep 27, 2018

When, Whether and How to Join the Social Conversation

By Monique Tremblay @moniquet
Monique Tremblay and Tom Hardej will present "When, Whether and How to Join the Social Conversation: The Debate Around Thoughts and Prayers" at the Mayo Clinic Social Media Network 2018 Annual Conference. To learn more from Monique and Tom and other expert speakers, please join us! By: Monique Tremblay and Tom Hardej, Massachusetts General Hospital [...]
When, Whether and How to Join the Social Conversation
Sep 24, 2018

Announcing The Mayo Clinic Film Social Press Kit

By Taryn Offenbacher, Senior Communications Specialist @toffenbacher
On September 25 and 26, American documentarian Ken Burns is releasing a new film on PBS, "The Mayo Clinic: Faith - Hope - Science." While Mayo Clinic was simply the subject of the documentary, giving nearly full access (patient privacy standards upheld) to the filmmakers for three years, with no [...]
Announcing The Mayo Clinic Film Social Press Kit
Sep 21, 2018

Stepping into Self-Advocacy

By katesheridan @katesheridan
On my first day of 11th grade, I suffered from a cardiac event. My dad called 911 while I focused on trying to breathe. The Emergency Medical Technicians (EMTs) arrived quickly and loaded me into an ambulance. Laying on the stretcher, I hazily remember seeing a firefighter above me. “Nice [...]
Stepping into Self-Advocacy
Sep 21, 2018

Get the Online Social Media Training Mayo Clinic Uses!

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
For the last three years, the Social for Healthcare Certificate from Mayo Clinic and Hootsuite has been our front-line social media training resource for Mayo Clinic staff. Now we can offer that same unlimited access to employees of organization members of the Mayo Clinic Social Media Network (MCSMN). This modular, self-paced online [...]
Get the Online Social Media Training Mayo Clinic Uses!
Sep 19, 2018

The Questions Your Patients Are Too Embarrassed to Ask: Using Digital Listening to Inform Your Social Strategy

By Erica Freckelton @efreckelton
Erica Freckelton will present "The Questions Your Patients Are Too Embarrassed to Ask: Using Digital Listening to Inform Your Social Strategy" at the Mayo Clinic Social Media Network 2018 Annual Conference. To learn more from Erica and other expert speakers, please join us! What if you could tap into the data-based wealth of knowledge [...]
The Questions Your Patients Are Too Embarrassed to Ask: Using Digital Listening to Inform Your Social Strategy
Sep 13, 2018

Don't Let These 3 Common Fears Stop You from Creating a Vibrant Patient Community

By Colleen Young, Connect Director @colleenyoung
Colleen Young will present "How Mayo Clinic's Patient Online Community Changes Health Care and Advances Science" at the Mayo Clinic Social Media Network 2018 Annual Conference. To learn more from Colleen and other expert speakers, please join us! Have you considered an online patient community but have hesitated because concerns about misinformation, misbehavior, and [...]
Don't Let These 3 Common Fears Stop You from Creating a Vibrant Patient Community
Sep 10, 2018

New #MCSMN Bronze Fellow: Dr. Katherine Y. Brown

By Audrey Laine Seymour, Communications Specialist @audreylaine
Congratulations to our newest Bronze Fellow, Katherine Brown, Ed.D., Director, Communities of Practice, National Center for Medical Education, Development and Research! Katherine participated in our Social Media Residency this past December and then crafted a comprehensive social media strategy to engage faculty and staff at Meharry Medical College in the utilization of [...]
New #MCSMN Bronze Fellow: Dr. Katherine Y. Brown
Sep 7, 2018

PS: Enjoy your life - Experts by Experience

By Rosemary, Volunteer Mentor @rosemarya
When routine labs indicated abnormal liver function numbers, my doctor referred me for further testing. I was diagnosed with Primary Sclerosing Cholangitis (PSC), a chronic liver disease with no known cure except for liver transplant surgery. I was frightened beyond words, but with my doctor’s support, I concentrated on staying [...]
PS: Enjoy your life - Experts by Experience
Aug 31, 2018

Mental Illness and Social Media

By adrianabobinchock @adrianabobinchock
Adriana Bobinchock will present "Deconstructing Stigma:  Mental Health and Social Media" at the Mayo Clinic Social Media Network 2018 Annual Conference. To learn more from Adriana and other expert speakers, please join us! When Ana was 18, during her freshman year of college, she attempted suicide. Two days later, she took to Instagram [...]
Mental Illness and Social Media
Aug 22, 2018

7 Tools To Find Inspiration For Your Headlines

By Marie Ennis-O'Connor @MarieEnnisOConnor
Marie Ennis-O'Connor will present "Creating Must-Read Headlines and Compelling Content for Social Media" at the Mayo Clinic Social Media Network 2018 Annual Conference. To learn more from Marie and other expert speakers, please join us! Your headline is the first (perhaps only) impression you make on a prospective reader. And yet many content [...]
7 Tools To Find Inspiration For Your Headlines
Aug 21, 2018

Write Better Headlines With These 9 Winning Formulas

By Marie Ennis-O'Connor @MarieEnnisOConnor
Marie Ennis-O'Connor will present "Creating Must-Read Headlines and Compelling Content for Social Media" at the Mayo Clinic Social Media Network 2018 Annual Conference. To learn more from Marie and other expert speakers, please join us! “The purpose of a title is to get potential readers to read the first line of your content.” [...]
Write Better Headlines With These 9 Winning Formulas
Aug 17, 2018

Coping With Loss of the"Health Privilege" - Experts by Experience

By Danielle Ripley-Burgess @danielleburgess
For some people, the only life they’ve ever known is full of suffering, disease, and pain. I am not one of those people. I was born a healthy baby in December 1983, and for most of my childhood, I stayed that way. I never broke a bone and I rarely [...]
Coping With Loss of the
Aug 15, 2018

MPR Outlines Deficiencies in CNN 'Escape from Mayo Clinic' Series

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
On Monday, CNN published a series involving a former patient titled Escape from the Mayo Clinic: Teen accuses world-famous hospital of 'medical kidnapping'. Last night Minnesota Public Radio followed up, outlining some of the major deficiencies in the CNN story: In an interview Wednesday, Dr. Michael Harper, executive dean for practice at [...]
Aug 13, 2018

Medical Research on Social Media: What and When to Post

By Audrey Laine Seymour, Communications Specialist @audreylaine
Medicine is one of the most regulated industries in the world, and it isn’t any wonder that physicians and scientists expect detailed guidelines for all aspects of their jobs! When it comes to social media, Mayo Clinic has guidelines for staff, but we haven’t developed tools to help researchers feel [...]

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