MCSMN Blog

May 14, 2017

Member Conference Call Rescheduled to May 24: Let's Talk About Apps!

By danhinmon @DanHinmon
Thanks to Rachel Miller (@rachelhm) for raising a great question in the community recently: Is your healthcare system using apps to connect/educate? On Wednesday, May 24 at 12 noon CDT Chris Boyer (@chrisboyer) has agreed to lead a discussion about the pros and cons healthcare organizations face when considering an app [...]
Member Conference Call Rescheduled to May 24: Let's Talk About Apps!
May 9, 2017

Everybody’s Free To Wear Sunscreen

By Audrey Laine Seymour, Communications Specialist @audreylaine
In my last post, I talked about two types of fishermen: sportsmen and bait-n-waiters. Sportsmen are the go-getters, the researchers, the ones constantly improving their game. The bait-n-waiters… well, you could mistake them for sunbathers if you don’t look closely enough. There are many downfalls of being a bait-n-waiter. We’ll [...]
Everybody’s Free To Wear Sunscreen
May 5, 2017

One Fish(erman), Two Fish(ermen)

By Audrey Laine Seymour, Communications Specialist @audreylaine
In my last post, you read about how preparing a physician for social media is much like helping a novice fisherman determine the tools he needs for a good catch. I’ve never lived more than one hour from the ocean so I’ve seen plenty of saltwater fishermen, and I’ve learned [...]
One Fish(erman), Two Fish(ermen)
May 3, 2017

Best Performing Post Types on Facebook and Twitter

By MakalaArce @MakalaArce
The idea for this blogpost came from Kevin Fonger’s comment on my recent blogpost, How often should we post on Facebook? He asked whether we had measured which post types performed best during our limited Facebook study. We actually measure post type metrics on a quarterly basis to determine how [...]
Best Performing Post Types on Facebook and Twitter
May 1, 2017

Gone Fishin’

By Audrey Laine Seymour, Communications Specialist @audreylaine
As we move into summer, you may be thinking about spending some time on the water. Here in Florida, that means a lot of people are going fishing. I was talking with my colleague, Adam Thompson, recently when he shared a story with me. Adam has two sons, and they [...]
Gone Fishin’
Apr 26, 2017

YouTube SEO 101: How to Drive More Search Engine Traffic to Your Videos

By Shea Jennings, Communications Associate @csjennings
YouTube is a crowded platform, especially for health care communicators. Search for a common condition like “epilepsy,” for instance, and you get 580,000 results: patient stories, medical animations, lectures, and more. With so much information available, how can you drive viewers to your video? One solution is to make your [...]
YouTube SEO 101: How to Drive More Search Engine Traffic to Your Videos
Apr 24, 2017

Social Media is a New Frontier and Always Will Be and Other Lessons from the Social Media Marketing World Conference

By Taryn Offenbacher, Communications Specialist @toffenbacher
I love attending conferences as much as the next guy. Large, cold auditoriums, hit-or-miss breakout sessions, forced networking, the hope that you’ll leave with a new idea or two to suggest to the team or impress the boss. You know the drill. However, this was not the regular drill. Last [...]
Social Media is a New Frontier and Always Will Be and Other Lessons from the Social Media Marketing World Conference
Apr 13, 2017

How often should we post on Facebook?

By MakalaArce @MakalaArce
Whether an organization posts to its Facebook page once per month or once per hour, that post frequency will affect subsequent account engagement or lack thereof. What's the "right" frequency? It might be higher than you think. A subset of our Social and Digital Innovation team set up a study to examine optimal [...]
How often should we post on Facebook?
Apr 11, 2017

How Will Your Audience Receive Your Campaign? Real Life Perspectives From A Patient and A Provider

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
In 2014, Monroe Carell Jr. Children’s Hospital at Vanderbilt released an ad campaign that tugged at the heartstrings of parents and inspired confidence in their brand. It would eventually be featured on traditional and social media and win multiple advertising awards. It also brought together two members of the External [...]
Apr 10, 2017

Webinar: Physicians, Patients & Rare Diseases on Social Media

By danhinmon @DanHinmon
On July 26, 2016, we hosted a webinar with Dr. Joseph Dearani, chair of the Division of Cardiovascular Surgery at Mayo Clinic, and a patient, Cynthia Burstein Waldman. Although our webinars are generally limited to premium members, we open three webinars each year to basic members and the public as well. [...]
Apr 6, 2017

Welcome new MCSMN External Advisory Board Members

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
When we created what has become the Mayo Clinic Social Media Network in 2010, one of our first priorities was to create an External Advisory Board (EAB) with diverse representation from various roles within health care, along with patients and members from other industries. This group has helped to guide our growth and development of [...]
Welcome new MCSMN External Advisory Board Members
Apr 3, 2017

Member Conference Call: Let's Talk About the Annual Conference!

By danhinmon @DanHinmon
Join us for a premium member conference call on Thursday, April 6, at 2 p.m. CDT. Registration is now open for the Mayo Clinic Social Media Network Annual Conference in Scottsdale, Arizona, on December 11-12. We've planned 4 inspirational keynotes, 6 compelling case studies, 3 expert consultation sessions, and an evening [...]
Member Conference Call: Let's Talk About the Annual Conference!
Mar 27, 2017

Match Day Facebook Live Video Connects Three Generations

By danhinmon @DanHinmon
We focus so much on social media metrics that we can lose track of the human. I was reminded of this recently when Mayo Clinic broadcast Match Day on Facebook Live. If you’re not familiar with Match Day, it’s a big deal. After interviewing at numerous residency programs, graduating medical [...]
Match Day Facebook Live Video Connects Three Generations
Mar 17, 2017

Match Day 2017 at Mayo Clinic School of Medicine

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
We were delighted to broadcast Match Day 2017 on Facebook Live today from Foundation House, the former home of Dr. William J. Mayo. All 41 Mayo Clinic School of Medicine seniors matched to a specialty. The post with our broadcast is below. Did your organization broadcast Match Day? If so, [...]
Mar 16, 2017

7 Web Accessibility Predictions for 2017 and Implications for You

By Cassi Price @cassiprice
This time last year, many healthcare business owners and internal marketing teams were hearing about WCAG or Web Content Accessibility Guidelines for the first time, sparked by an announcement made by the Department of Justice (DOJ) that they were planning to adopt WCAG 2.0 AA standards as part of the [...]
7 Web Accessibility Predictions for 2017 and Implications for You
Mar 15, 2017

Friends Don't Let Friends Tweet Drunk

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
Monday I had the pleasure of participating in a panel titled "Doctoring Up your Social Media Advocacy" (a.k.a. #AmplifyHC) as part of the Health track at #SXSW, along with Dr. Skye Clarke and Jacob Sloan of Baylor Scott & White Health, with Michael Blondé of Hootsuite as our moderator. The focus of the session [...]
Friends Don't Let Friends Tweet Drunk
Mar 9, 2017

Join Us for Match Day on Facebook Live!

By Ling Werner @lingwerner
Match Day is one of the most anticipated days of a medical school career – a day that will not only determine where one will end up geographically for the next chapter of life but also what type of doctor one will ultimately become. It’s the culmination of many hours [...]
Join Us for Match Day on Facebook Live!
Mar 8, 2017

MCSMN Welcomes First Bronze Fellow from #MayoinOz 2016

By Taryn Offenbacher, Communications Specialist @toffenbacher
Congratulations to Kirsten Harris, Marketing and Business Development Manager at Auckland Eye Limited, on becoming a Bronze Fellow in the Mayo Clinic Social Media Network (MCSMN)! Kirsten crafted a comprehensive social media strategy to support the Auckland Eye business goal of growing total laser procedures in 2017 by increasing social [...]
MCSMN Welcomes First Bronze Fellow from #MayoinOz 2016
Mar 3, 2017

Member Conference Call: Choosing the Best Equipment for Facebook Live Broadcasts

By danhinmon @DanHinmon
Join us for a premium member conference call on Wednesday, March 15, at 2 p.m. CDT. Rachel Caldwell Mullins, digital communications manager at University of Kansas Medical Center, posted the following question in our discussion forum recently: I've seen some broadcasts where it's nearly impossible to hear the speakers or [...]
Member Conference Call: Choosing the Best Equipment for Facebook Live Broadcasts
Mar 2, 2017

Building trust, one cup of coffee at a time

By Jess Columbo @jesscolumbo
When I was a teenager, my family was lucky enough to have a house cleaner. Julie would visit once a month, straightening, wiping down, and putting things away. The night before each of Julie’s visits, my parents would ask me to pick up my room. For years, I was incredulous: [...]
Building trust, one cup of coffee at a time
Feb 16, 2017

Join the Countdown to 2018 Colorectal Cancer Coalition

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
Raising awareness of the need for colorectal cancer screening fits squarely in the center of the Golden Triangle of Health Care Social Media because It relates to a serious disease, the second-leading cause of U.S. cancer deaths It is one of the most preventable and treatable cancers with proper screening, and [...]
Join the Countdown to 2018 Colorectal Cancer Coalition
Feb 14, 2017

How are You Handling Political Comments on Social Media?

By Cassi Price @cassiprice
What You Need to Know Before Posting Your Views According to a recent Pew study on social media and politics, the vast majority of Americans on social media have expressed frustration over the political tone and content on social media lately…and for good reason. In the past few months, our [...]
How are You Handling Political Comments on Social Media?
Feb 13, 2017

The Golden Triangle of Health Care Social Media

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
Here’s an opportunity to enhance your editorial calendar while also putting social media to one of its most valuable purposes. All diseases are bad, and increasing awareness of them is generally a good thing, although medical students' disease indicates that isn’t always the case. But some diseases are especially appropriate for social media [...]
The Golden Triangle of Health Care Social Media
Feb 10, 2017

Reflections on Six Years as an MCSMN Advisor

By Bob West @westr
Editor's Note: When Bob West wrote to us last year and said he would be stepping aside at the end of his current term on our External Advisory Board, we asked if he'd be willing to share some reflections from his experience in our network. Here's what he had to say: Over the [...]
Reflections on Six Years as an MCSMN Advisor
Feb 7, 2017

Cultural Synthesis through Analogies and Stories

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
Analogies and stories are communications equivalents of DNA replication and protein synthesis. Analogies help us to understand, by relating strange new concepts to familiar ones. Stories cause us to remember what we’ve learned. They transmit information and they create a culture. The social media revolution found a hospitable environment at [...]
Cultural Synthesis through Analogies and Stories

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