MCSMN Blog

Jul 20, 2017

Reduce Email Overload by Managing Notifications

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
Email has enabled us to communicate much more quickly than we could a generation ago. In the workplace it's the default mode of communication. Unfortunately the volume of even non-spam messages can be overwhelming, with notifications from many social networking sites contributing to the reduced signal-to-noise ratio. Last night I received [...]
Reduce Email Overload by Managing Notifications
Jul 19, 2017

Social Media, Your Hospital and the Threat of Suicide: A Matter of Life, Death and Liability (Preview)

By Carol Vassar @vassarradio
Social media still has a “wild west” feel to it sometimes. Wired’s Steve Levy recently described it this way: “First, the thrilling feeling of possibilities — anything goes, and that means even the most febrile imagination cannot envision the opportunities in this virgin turf. (Second is) a scarier feeling that comes [...]
Social Media, Your Hospital and the Threat of Suicide: A Matter of Life, Death and Liability (Preview)
Jul 10, 2017

Member Conference Call: Debugging Facebook

By Dan Hinmon, MCSMN Director @DanHinmon
If you've had trouble posting links and images on Facebook - even when you're doing everything right and it's worked before - you're in good company. This irritant came up in a recent member discussion started by @flickpen, and Anthony Pafford (@apafford) may have a solution. Anthony is multimedia and [...]
Jul 7, 2017

How should we deal with mobile video in the exam room?

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
Mayo Clinic CEO John Noseworthy, M.D. conducts a regular early morning phone conference call with Mayo staff to highlight issues of interest and concern to Mayo physicians. Farris Timimi, M.D., our Medical Director for the Mayo Clinic Social Media Network, was a guest on yesterday's Morning Rounds call, discussing the phenomenon [...]
How should we deal with mobile video in the exam room?
Jul 5, 2017

Repurposing Top Performing Tweets

By MakalaArce @MakalaArce
About a month ago I set out to share some insights from our Q1 metrics with the following blogposts: Best Performing Post Types on Facebook and Twitter Successful Posts Despite Few Likes, Comments, and Shares Making Social Media Referral Metrics Actionable This final post of my metrics series highlights a high-impact strategy [...]
Repurposing Top Performing Tweets
Jun 15, 2017

Finding Time (and Content) for Social Media Sharing

By Audrey Laine Seymour, Communications Specialist @audreylaine
Using social media effectively can help you establish yourself as a thought leader while also promoting your organization. But getting started and staying active on social media can be daunting. In this post I’ll show you how you can spend just 30 minutes each week curating content and have at least one [...]
Finding Time (and Content) for Social Media Sharing
Jun 12, 2017

Livestream from the exam room: Navigating patient privacy and new technology

By Taryn Offenbacher, Communications Specialist @toffenbacher
 “The needs of the patient come first.” This Mayo Clinic value drives our mission. It also drives our response to the use of live video in the exam room. We’ll explain. Today, patients have a variety of live video and livestreaming options available to use during their medical appointments. In [...]
Livestream from the exam room: Navigating patient privacy and new technology
Jun 9, 2017

Making Social Media Referral Metrics Actionable

By MakalaArce @MakalaArce
Examining referral traffic metrics can be greatly beneficial if you use them to review and adjust your activities. In a word, they need to be actionable. And to adjust effectively, you first need a clear understanding of your strategy and objectives. One of our key objectives is to increase traffic to our [...]
Making Social Media Referral Metrics Actionable
Jun 2, 2017

Successful Posts Despite Few Likes, Comments, and Shares

By MakalaArce @MakalaArce
Often times Facebook likes, comments, and shares are given more weight than click-throughs when determining a post’s success or lack thereof. For those using a social media management system or specific analytics software, engagements are sometimes even explicitly defined as merely: likes + comments + shares. Unfortunately, in those cases, [...]
Successful Posts Despite Few Likes, Comments, and Shares
May 14, 2017

Member Conference Call Rescheduled to May 24: Let's Talk About Apps!

By Dan Hinmon, MCSMN Director @DanHinmon
Thanks to Rachel Miller (@rachelhm) for raising a great question in the community recently: Is your healthcare system using apps to connect/educate? On Wednesday, May 24 at 12 noon CDT Chris Boyer (@chrisboyer) has agreed to lead a discussion about the pros and cons healthcare organizations face when considering an app [...]
Member Conference Call Rescheduled to May 24: Let's Talk About Apps!
May 9, 2017

Everybody’s Free To Wear Sunscreen

By Audrey Laine Seymour, Communications Specialist @audreylaine
In my last post, I talked about two types of fishermen: sportsmen and bait-n-waiters. Sportsmen are the go-getters, the researchers, the ones constantly improving their game. The bait-n-waiters… well, you could mistake them for sunbathers if you don’t look closely enough. There are many downfalls of being a bait-n-waiter. We’ll [...]
Everybody’s Free To Wear Sunscreen
May 5, 2017

One Fish(erman), Two Fish(ermen)

By Audrey Laine Seymour, Communications Specialist @audreylaine
In my last post, you read about how preparing a physician for social media is much like helping a novice fisherman determine the tools he needs for a good catch. I’ve never lived more than one hour from the ocean so I’ve seen plenty of saltwater fishermen, and I’ve learned [...]
One Fish(erman), Two Fish(ermen)
May 3, 2017

Best Performing Post Types on Facebook and Twitter

By MakalaArce @MakalaArce
The idea for this blogpost came from Kevin Fonger’s comment on my recent blogpost, How often should we post on Facebook? He asked whether we had measured which post types performed best during our limited Facebook study. We actually measure post type metrics on a quarterly basis to determine how [...]
Best Performing Post Types on Facebook and Twitter
May 1, 2017

Gone Fishin’

By Audrey Laine Seymour, Communications Specialist @audreylaine
As we move into summer, you may be thinking about spending some time on the water. Here in Florida, that means a lot of people are going fishing. I was talking with my colleague, Adam Thompson, recently when he shared a story with me. Adam has two sons, and they [...]
Gone Fishin’
Apr 26, 2017

YouTube SEO 101: How to Drive More Search Engine Traffic to Your Videos

By Shea Jennings, Communications Associate @csjennings
YouTube is a crowded platform, especially for health care communicators. Search for a common condition like “epilepsy,” for instance, and you get 580,000 results: patient stories, medical animations, lectures, and more. With so much information available, how can you drive viewers to your video? One solution is to make your [...]
YouTube SEO 101: How to Drive More Search Engine Traffic to Your Videos
Apr 24, 2017

Social Media is a New Frontier and Always Will Be and Other Lessons from the Social Media Marketing World Conference

By Taryn Offenbacher, Communications Specialist @toffenbacher
I love attending conferences as much as the next guy. Large, cold auditoriums, hit-or-miss breakout sessions, forced networking, the hope that you’ll leave with a new idea or two to suggest to the team or impress the boss. You know the drill. However, this was not the regular drill. Last [...]
Social Media is a New Frontier and Always Will Be and Other Lessons from the Social Media Marketing World Conference
Apr 13, 2017

How often should we post on Facebook?

By MakalaArce @MakalaArce
Whether an organization posts to its Facebook page once per month or once per hour, that post frequency will affect subsequent account engagement or lack thereof. What's the "right" frequency? It might be higher than you think. A subset of our Social and Digital Innovation team set up a study to examine optimal [...]
How often should we post on Facebook?
Apr 11, 2017

How Will Your Audience Receive Your Campaign? Real Life Perspectives From A Patient and A Provider

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
In 2014, Monroe Carell Jr. Children’s Hospital at Vanderbilt released an ad campaign that tugged at the heartstrings of parents and inspired confidence in their brand. It would eventually be featured on traditional and social media and win multiple advertising awards. It also brought together two members of the External [...]
Apr 10, 2017

Webinar: Physicians, Patients & Rare Diseases on Social Media

By Dan Hinmon, MCSMN Director @DanHinmon
On July 26, 2016, we hosted a webinar with Dr. Joseph Dearani, chair of the Division of Cardiovascular Surgery at Mayo Clinic, and a patient, Cynthia Burstein Waldman. Although our webinars are generally limited to premium members, we open three webinars each year to basic members and the public as well. [...]
Apr 6, 2017

Welcome new MCSMN External Advisory Board Members

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
When we created what has become the Mayo Clinic Social Media Network in 2010, one of our first priorities was to create an External Advisory Board (EAB) with diverse representation from various roles within health care, along with patients and members from other industries. This group has helped to guide our growth and development of [...]
Welcome new MCSMN External Advisory Board Members
Apr 3, 2017

Member Conference Call: Let's Talk About the Annual Conference!

By Dan Hinmon, MCSMN Director @DanHinmon
Join us for a premium member conference call on Thursday, April 6, at 2 p.m. CDT. Registration is now open for the Mayo Clinic Social Media Network Annual Conference in Scottsdale, Arizona, on December 11-12. We've planned 4 inspirational keynotes, 6 compelling case studies, 3 expert consultation sessions, and an evening [...]
Member Conference Call: Let's Talk About the Annual Conference!
Mar 27, 2017

Match Day Facebook Live Video Connects Three Generations

By Dan Hinmon, MCSMN Director @DanHinmon
We focus so much on social media metrics that we can lose track of the human. I was reminded of this recently when Mayo Clinic broadcast Match Day on Facebook Live. If you’re not familiar with Match Day, it’s a big deal. After interviewing at numerous residency programs, graduating medical [...]
Match Day Facebook Live Video Connects Three Generations
Mar 17, 2017

Match Day 2017 at Mayo Clinic School of Medicine

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
We were delighted to broadcast Match Day 2017 on Facebook Live today from Foundation House, the former home of Dr. William J. Mayo. All 41 Mayo Clinic School of Medicine seniors matched to a specialty. The post with our broadcast is below. Did your organization broadcast Match Day? If so, [...]
Mar 16, 2017

7 Web Accessibility Predictions for 2017 and Implications for You

By Cassi Price @cassiprice
This time last year, many healthcare business owners and internal marketing teams were hearing about WCAG or Web Content Accessibility Guidelines for the first time, sparked by an announcement made by the Department of Justice (DOJ) that they were planning to adopt WCAG 2.0 AA standards as part of the [...]
7 Web Accessibility Predictions for 2017 and Implications for You
Mar 15, 2017

Friends Don't Let Friends Tweet Drunk

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase
Monday I had the pleasure of participating in a panel titled "Doctoring Up your Social Media Advocacy" (a.k.a. #AmplifyHC) as part of the Health track at #SXSW, along with Dr. Skye Clarke and Jacob Sloan of Baylor Scott & White Health, with Michael Blondé of Hootsuite as our moderator. The focus of the session [...]
Friends Don't Let Friends Tweet Drunk

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