MCSMN Blog

Aug 22, 2019

Can Twitter be used to promote disease awareness? The answer is Yes!

By Hana Bangash @hanabangash
Twitter, a microblogging social media platform, is being increasingly used in the healthcare realm for education, dissemination of medical literature and research, healthcare campaigns and engaging with peers for debate, collaboration and networking. This increased use of Twitter is particularly evident in the field of cardiology where twitter hashtags are [...]
Can Twitter be used to promote disease awareness? The answer is Yes!
Aug 20, 2019

Boost your professional brand using all your LinkedIn real estate

By Beth Granger @beg9040
Beth Granger will present "Boosting Your Personal Professional Brand Using LinkedIn" at the Mayo Clinic Social Media Network 2019 Annual Conference. To learn more from Beth and other expert speakers, please join us! Some people still think of LinkedIn as a place to go only if you are looking for a job, but [...]
Boost your professional brand using all your LinkedIn real estate
Aug 16, 2019

Empathetic Doctors Make Empowered Patients - Experts by Experience

By Chris Anselmo @chrisanselmo
“So, tell me what’s been going on, Chris.” I watched intently as my neurologist – who I had only met thirty seconds before – settled into his chair in the exam room. Upbeat and cheerful, he had a smile on his face, which is just what I needed at that moment of vulnerability. Without [...]
Empathetic Doctors Make Empowered Patients - Experts by Experience
Aug 12, 2019

Meet our Newest Corporate Member: Rady Children's Hospital - San Diego

By Dan Hinmon, MCSMN Director @DanHinmon
We’re pleased to welcome Rady Children’s Hospital – San Diego as the newest corporate member of the Mayo Clinic Social Media Network. Rady Children’s is a nonprofit, 524-bed pediatric-care facility dedicated to excellence in care, research, and teaching. They are the only hospital in the San Diego area dedicated exclusively [...]
Meet our Newest Corporate Member: Rady Children's Hospital - San Diego
Aug 9, 2019

The Public Physician Workshop

By Bryan Vartabedian, M.D. @bryanvartabedian
In addition to his Keynote address, Bryan Vartabedian, M.D. will conduct "The Public Physician Workshop" at the Mayo Clinic Social Media Network 2019 Annual Conference. To learn more from Dr. Vartabedian and other expert speakers, please join us! As the numbers of doctors in the online space continue to swell, hospitals are rethinking [...]
The Public Physician Workshop
Aug 6, 2019

What We Leave Behind: Social Media Marketing for Deceased Organ Donation

By Tony Hart, Champion Specialist @TonyHart87
Tony Hart will present "Donate Life Word of Mouth Campaigns" at the Mayo Clinic Social Media Network 2019 Annual Conference. To learn more from Tony and other expert speakers, please join us! It takes less than a minute. Fill out the online form. Confirm that you’re not a robot. Hit the submit button. [...]
What We Leave Behind: Social Media Marketing for Deceased Organ Donation
Aug 2, 2019

When the Fearful become Fearless - Experts by Experience

By Carly Flumer @carlyflumer
The drip-drip-dripping of the sink in the radiology room echoed loudly in my brain as I waited for the pathologist. I just had a biopsy done for two spots on my neck—one suspected to be cancerous. “A nodule,” my primary care physician had previously explained at my annual physical. The [...]
When the Fearful become Fearless - Experts by Experience
Jul 26, 2019

Elevate Your Campaign and Extend Your Reach Through Facebook Live

By Melissa Dethlefsen @mdethlefsen
Melissa Dethlefsen will present "Elevate Your Campaign and Extend Your Reach Through Facebook Live" at the Mayo Clinic Social Media Network 2019 Annual Conference. To learn more from Melissa and other expert speakers, please join us! With dwindling newsroom staff and fewer dedicated reporters covering healthcare, The Content Marketing Team at Hartford HealthCare [...]
Elevate Your Campaign and Extend Your Reach Through Facebook Live
Jul 25, 2019

Evidence-based Social Media: 5 Ways to Support Your Organization on the Internet Without Selling Your Soul

By Jen Rittenhouse @jenrittenhouse
Jen Rittenhouse will present "Evidence-Based Social Media: How to Support Your Organization on the Internet without Selling Your Soul" at the Mayo Clinic Social Media Network 2019 Annual Conference. To learn more from Jen and other expert speakers, please join us! Decentralization. It sent chills down my spine the first time I heard our Chief Marketing [...]
Evidence-based Social Media: 5 Ways to Support Your Organization on the Internet Without Selling Your Soul
Jul 19, 2019

Hope for the Best, and Plan for the Worst--Experts by Experience

By Allan Butler @butler3222
Life, as I knew it, was crashing down. I was sitting with my wife in the oncologist’s office and had just been diagnosed with stage 4 pancreatic cancer. But, I was about to experience some of the most optimistic and hopeful words I had ever heard. My doctor could have told me about [...]
Hope for the Best, and Plan for the Worst--Experts by Experience
Jul 17, 2019

Engineering Efficacy for Small Teams: Why Alignment is Everything

By Rob Zanin @zanin
Hear me out before you publish that photo of people holding a comically large check to your brand’s social channels. Does the Internet really need it? Does your brand need it? Do your donors, beneficiaries or audience? Most importantly: How do you know, and how would you defend your position [...]
Engineering Efficacy for Small Teams: Why Alignment is Everything
Jul 16, 2019

The Marketer's Role in Population Health Initiatives

By kategillmer @kategillmer
Kate Gillmer and Dan Dunlop will present "The Marketer’s Role in Population Health Initiatives  " at the Mayo Clinic Social Media Network 2019 Annual Conference. To learn more from Kate, Dan and other expert speakers, please join us! At this year’s MCSMN conference, we will be leading a session that looks at the role [...]
The Marketer's Role in Population Health Initiatives
Jul 11, 2019

Cancer Experts--They're Just Like Us

By Jonathan Martinez @jonorazzi
Jonathan Martinez will present "Talk with Docs: Humanizing Faculty Through Video" at the Mayo Clinic Social Media Network 2019 Annual Conference. To learn more from Jonathan and other expert speakers, please join us! It’s not uncommon in the digital age for us to glance at a restaurant’s Yelp photo gallery before stopping in [...]
Cancer Experts--They're Just Like Us
Jul 5, 2019

If Remission is the Goal, Why Do I Still Feel Bad? Experts by Experience

By meganstarshak @meganstarshak
Everyone always talks about being sick. My life took an unexpected turn after I was diagnosed with inflammatory bowel disease (IBD). I was lost, trying to navigate the nature of this new disease, this new identity, in a new college where no one seemed to understand. So, when I found a community [...]
If Remission is the Goal, Why Do I Still Feel Bad? Experts by Experience
Jul 3, 2019

Building Community: Social Media as the Glue

By Jess Lewis @jesslewis422
and Jenn Shafer Jess Lewis and Jenn Shafer will present "Community & Collaboration: Building a Cohesive Culture Inside & Out" at the Mayo Clinic Social Media Network 2019 Annual Conference. To learn more from Jess, Jenn, and other expert speakers, please join us! You’re not an island – even as a team of one, you [...]
Building Community: Social Media as the Glue
Jul 2, 2019

Awesome Instagram Tips from Sue B. Zimmerman Insta Expert & Keynote at #MCSMN Annual Conference

By Taryn Offenbacher, Senior Communications Specialist @toffenbacher
We asked Sue B. Zimmerman, an Instagram expert who teaches small business owners how to create powerful marketing strategies, to share who she's following, common mistakes businesses make, and top hacks. Learn more from Sue B. and other experts at the Mayo Clinic Social Media Network 2019 Annual Conference, October [...]
Awesome Instagram Tips from Sue B. Zimmerman Insta Expert & Keynote at #MCSMN Annual Conference
Jun 25, 2019

Putting Customers at the Center of your Digital Strategy

By Chris Boyer @chrisboyer
Chris Boyer will present "Putting Customers at the Center of Your Digital Strategy" at the Mayo Clinic Social Media Network 2019 Annual Conference. To learn more from Chris and other expert speakers, please join us! For years, we’ve been discussing how consumerism is transforming how health systems communicate and market. The impacts of consumerism [...]
Putting Customers at the Center of your Digital Strategy
Jun 21, 2019

A Good Night's Sleep - Experts by Experience

By John, Volunteer Mentor @johnbishop
I was diagnosed with lymphedema last year, while undergoing treatment for pain and swelling issues with my right ankle, knee, and leg. After going over the examination and test results, the doctor asked me about my sleep quality and habits. I didn’t think much about it at the time—I was [...]
A Good Night's Sleep - Experts by Experience
Jun 18, 2019

First Comes Publication, Then Comes Dissemination: The Use of Social Media to Spread the Word!

By Amy S. Oxentenko, M.D. @amysox
By: Amy S. Oxentenko, MD, FACP, FACG, AGAF | @AmyOxentenkoMD After an investigator comes up with a novel research idea, completes the necessary data collection, then successfully gets the work published, there is a natural sense of accomplishment.  However, the real impact of one’s research lies in the ability to disseminate it so that [...]
First Comes Publication, Then Comes Dissemination: The Use of Social Media to Spread the Word!
Jun 11, 2019

Remarkable opportunity to make a profound difference

By Dan Hinmon, MCSMN Director @DanHinmon
When our first daughter Eliza was born she was absolutely beautiful and seemed perfect in our eyes. After about a week her skin became sallow. We suspected jaundice, so we did what every good parent did at the time in these cases. We stripped off her clothes and placed her safely on the [...]
Remarkable opportunity to make a profound difference
Jun 7, 2019

Hope: A Strategy for Managing Chronic Disease--Experts by Experience

By tunaturns @tunaturns
Time is one of the most priceless gifts we all have, but which can be robbed in an instant from those of us with chronic illness and disease. From diagnosis and prognosis, to the time it takes to cope with symptoms, we are instantly required to shift our thinking to managing [...]
Hope: A Strategy for Managing Chronic Disease--Experts by Experience
Jun 6, 2019

How Facebook Ad Transparency Could Affect Your Boosted Posts

By Taryn Offenbacher, Senior Communications Specialist @toffenbacher
Several weeks ago I attempted to boost this post on Mayo Clinic's Facebook page: It was denied. For this reason: I attempted to appeal the decision twice through the online appeal process. Twice it was denied. We're flattered Facebook deemed Mayo Clinic's medical supply donation process "an issue of national importance," but [...]
How Facebook Ad Transparency Could Affect Your Boosted Posts
May 30, 2019

MCSMN Annual Conference Exhibitor and Sponsorship Opportunities

By Margaret Shepard, Communications Specialist @Margaret_Marie
For the second year in a row, we are offering sponsorship and exhibitor packages for the annual conference October 22 - 23 in Rochester, MN. We are looking for the right kind of partners to showcase their expertise, tools, or solutions to enhance the conference experience for attendees. If you have [...]
MCSMN Annual Conference Exhibitor and Sponsorship Opportunities
May 29, 2019

reddit Advertising: How Not to Get it Wrong and Hurt Your Brand

By Shea Jennings, Communications Specialist @csjennings
We know our patients are using reddit. We track it as a source of online appointment requests. We monitor it on a daily basis. So when one of my colleagues asked a logical question – why not advertise there? – the wheels started turning in my head. Advertising on reddit is straightforward: you’re purchasing [...]
May 22, 2019

6 Things to Consider With Healthcare Paid Social Media Strategy

By Cindy Elliott, Sr Marketing Specialist @celliott
Finding your marketing stride in a fast-paced digital world is challenging enough. Layer in health care marketing and you have a whole new set of limitations, nuances, and hills to climb. But there are ways to navigate these challenges and bring your social media marketing strategy to the next level. [...]

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