Career Advancement through Social Media

Editor's Note: Jonathan Hagedorn, M.D. is a pain medicine specialist at Mayo Clinic. When I met with him a couple of weeks ago, he described how his involvement in Twitter has led to professional opportunities. I asked him to write a short article about his experience, which we're glad to be able to share with the MCSMN community - Lee Aase

I joined Twitter in 2016 after listening to a presentation by Ed Mariano, MD about the benefits of physician social media involvement. In his presentation, he discussed multiple benefits, ranging from knowledge dissemination to publication promotion to institutional collaboration. First hand, I’ve experienced all of these benefits and more.

Initially, social media was a wonderful resource to find the latest research and publications in my areas of interest. Whether from the authors, researchers, or other interested individuals, the most up-to-date information gets shared at incredible speeds in this arena. To this day, a significant amount of my learning occurs through materials shared on social media.

It didn’t take long to realize that I could promote my own manuscripts. As an academic physician, I enjoy publishing novel articles and research. In order to increase my readership, I share these publications on social media with appropriate hashtags to draw attention from interested individuals.

Lastly, through my involvement on social media with its community of motivated and interested individuals, I have managed to publish manuscripts with individuals from other organizations when this would not be possible otherwise. (See references 1-6 below.) Followers and other users can see your posts and view your interests. Because of this, your social media presence could increase your likelihood of being asked to participate in research, manuscripts, presentations, or moderator activities when opportunities arise.

Undoubtedly, social media has enhanced my career and national opportunities. I’ve been fortunate to meet colleagues and make friends from around the world because of common interests that wouldn’t be possible without social media. I’ve written papers and moderated sessions at national conferences due to my expertise, which I have been able to show on social media. And I stay on the forefront of innovation within my field because of the relationships I’ve built and information that gets shared through social media. I’d highly recommend all physicians engage in this medium to enhance their professional presence and find new avenues for growth.


  1. Hagedorn JM, Moeschler S, Goree J, Weisbein J, and Deer TR. Diversity and inclusion in pain medicine. Reg Anesth Pain Med. 2020 Jan 21. Epub ahead of print.
  2. Deer TR and Hagedorn JM. How has ziconotide impacted non-cancer pain management? Expert Opin Pharmacother. 2020 Jan 14. Epub ahead of print.
  3. Hagedorn JM, Deer TR, Sayed D, and Lamer T. Pain medicine: if we want to be surgeons, we must have surgical training. Reg Anesth Pain Med. 2019 Nov 8. Epub ahead of print.
  4. Hagedorn JM, Bendel MA, Moeschler SM, Lamer TJ, Pope JE, and Deer TR. Intrathecal Gadolinium Use for the Chronic Pain Physician. Neuromodulation. 2019;22(7):769-774.
  5. Jaremko KM, Schwenk ES, Pearson ACS, Hagedorn JM, Udani AD, Schwartz G, Elkassabany NM, Snively A, and Mariano ER. Teaching an old pain medicine society new tweets: integrating social media into continuing medical education. Korean J Anesthesiol. 2019;72(5):409-412.
  6. Jaremko KM, Hagedorn JM, and Mariano ER. A Primer for Setting Up Your Professional Twitter Account. ASRA Newsletter. May 2018.
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Via @MayoClinic: Career advancement through social media #MCSMN
Via @MayoClinic: Why should physicians be active on social media? #MayoClinic #Facebook #SocialMedia
Via @MayoClinic: Want to push your career forward? Try being more active on social media. #Facebook

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