Doximity Features Providers (and Communications Pros) Should Understand
This is the first of a two-part post on Doximity, the one million member community for physicians, physician assistants, nurse practitioners and pharmacists. Here's where you can read the second post.
Doximity’s popularity is growing, and for good reason. It’s a valuable tool for networking among health care professionals, and is emerging as a platform for getting things done. In fact, it’s the leading medical network with over 70% of U.S. physicians as members, and a growing number of physician assistants, nurse practitioners, and pharmacists. This provides its 1,000,000+ members a unique opportunity to collaborate with their peers.
This secure platform meets a need to communicate and collaborate on patient care, while adhering to privacy regulations. Doximity’s messaging is HIPAA-secure in the following ways:
- Members are verified U.S. health care professionals with a HIPAA-compliant password.
- Messages are encrypted to military-grade standards and delivered via SSL (secure socket layer) protection.
- A biometric login is needed to access messages on mobile devices.
Doximity provides several options to connect with its members. In addition to the built-in messaging feature, targeted messaging is available via Colleague Connect. Sponsored content in the form of a message can be sent to tailored audiences, and these messages appear to the reader in the same way as a standard message. Colleague Connect creates an opportunity to form valuable connections, promote subspecialties, and build and maintain a referral network.
Sponsored content and article submissions help connect to Doximity's audience
Doximity also provides an option to place sponsored content in its newsfeed, which is a user’s homepage. The newsfeed includes a variety of content from several sources and is customized for each user. Another way to connect with Doximity’s audience (at no cost) is through article submissions to Op-Med. Started in 2018, Op-Med, Doximity’s own publication that’s authored by practicing clinicians, provides a chance to reflect on experiences while navigating the world of medicine. Topics on Op-Med, spanning from work-life balance to patient experiences, can organically lead to high engagement between physicians, resulting in new connections and larger networks. Select articles are then sent to members via Doximity’s weekly email and/or posted to the newsfeed. Learn how to introduce your physicians to the power of Op-Med.
Functions that increase productivity
The platform also has a variety of functions that increase productivity. The free tools enable physicians to save time and were designed with this concept in mind. Doximity makes communication easier between physicians when sharing images, patient files, etc. Rather than faxing records or making phone calls, the network provides features that manage these tasks in an efficient way. Physicians can send and receive HIPAA-secure faxes from anywhere. They can also call patients using their cellphone while displaying their office number. Another time-saving tool Doximity offers is the option to earn CME credits while you read articles, and the site can track these credits. Dr. Nate Gross, co-founder of Doximity, outlined a few of these tools in his 2017 MCSMN webinar.
From my observation, despite the growing popularity and functionality of the platform, not all physicians utilize Doximity to its full capacity. As a marketing professional, encouraging physicians to utilize tools that make collaboration and interaction with peers more streamlined is a good standard of practice.
Mary Adam is a marketing specialist at Mayo Clinic, where she works on special projects to help physicians improve their online reputations through the use of social media, including Doximity, LinkedIn, and Twitter.