New #MCSMN Bronze Fellow: Olga Schibli

New Bronze Fellow Olga Schibli (left) with Gold Fellow Katherine Y. Brown, Ed.D.

Congratulations to Olga Schibli, research fellow and head of postgraduate programs on healthcare management at the University of Applied Sciences and Arts - Northwestern Switzerland, on becoming a Bronze Fellow!

Olga participated in a 2017 Social Media Residency and set out to create a comprehensive social media strategy for Solothurner Spitäler AG (soH), a group of hospitals in the Canton of Solothurn (one of 26 Swiss cantons, which are broadly equivalent to states). In 2012, the hospitals were merged in one company under the title “Solothurnerspitäler AG” (soH). Olga provided free consultative services for the purposes of this research.

See Olga's Bronze Fellow Submission.

The hospitals have several issues to overcome:

  • Low awareness of corporate identity
  • Lack of effective communication about medical services on social media
  • Outmigration of patients
  • Lack of internal communication about social media strategy
  • No organized patient community

After conducting comprehensive research, including patient surveys, Olga drafted a cohesive strategy for soH to build their social media following and increase awareness. Data collection and measurement will be complete in December 2019.

Please join us in welcoming Olga to the Bronze Fellow circle!

The #MCSMN Social Media Fellows program builds on our Social Media Residency program and provides a structured path and guidance for developing and executing social media plans for health-related purposes.

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Please join us in welcoming Olga Schibli to the MCSMN Bronze Fellow circle! #MayoClinic #SocialMedia


Congratulations, @olgaschibli. In many ways you are pioneering social media in Switzerland. So glad you are part or our #mcsmn community! What would you say was the most difficult part of developing your strategy for soH?

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@DanHinmon

Congratulations, @olgaschibli. In many ways you are pioneering social media in Switzerland. So glad you are part or our #mcsmn community! What would you say was the most difficult part of developing your strategy for soH?

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I'm honored to be a part of community!!!!
The hardest part of the strategy was to not be a part of the Hospital Group Team and be an external consultant. This means not being able to influence decisions or processes. And this brought us to a certain circle of not moving forward. Therefore, after these analysis we did a next step – research project "Finding new ways to communicate with referral doctors" to evaluate to what extend do doctors and people/patients use hospital web page, social media or any other communication channels. I will post a summary of this project soon.

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@drkatherineybrown

Congratulations @olgaschibli ! #mcsmn

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Thank you!!!

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Congratulations, @olgaschibli! It was good to see you again in Rochester.

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Was great to meet you too, Anthony!

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