Join us for #hcsmDXB19 in December!

We're excited to announce that in early December we're holding the first Middle East Healthcare Social Media Summit in Dubai, UAE.

We'll kick off Dec. 8 with Social Media Residency, our one-day crash course on social media strategy and application, and then follow up with a two-day international conference featuring presenters from among our Mayo Clinic Social Media Network members and advisors, as well as social media leaders and health care officials from the Middle East.

We're collaborating with American Hospital Dubai, a member of the Mayo Clinic Care Network, as well as Mohammed Bin Rashid University of Medicine and Health Sciences (MBRU), which will be hosting #hcsmDXB19 in its beautiful facilities.

My visit to MBRU in September

Our planning team had the opportunity to visit Dubai in early September to meet with health, education, business and innovation leaders and government officials and to discuss and refine the program.

I think what we've developed is outstanding, and we'll be updating the published program with speaker names as we receive formal responses to their invitations.

This program will have an international flavor, and is a unique opportunity for our MCSMN community members, wherever you call home.

  • While there may be additional flight expense in comparison with a domestic conference, registration is at a reduced rate (all three days for $700.)
  • Continuing education credit also will be offered for our physician and nursing colleagues.

Our American Hospital Dubai and MBRU colleagues look forward to welcoming us to Dubai again in early December. Please join us!

It’s interesting looking at the @ahdubai twitter account. Very clean, posts about twice per week.

I bet there will be interesting things to learn. For example, there is a bilingual component to their account – something which many hospitals may need to improve here.

There is also the challenge of transcultural healthcare – not just within the west, but outside of it. I may be wrong, but I suspect trans-global social media efforts are an entirely different beast than national messaging. It would be interesting to have places like Mayo and Bill and Melinda Gates Foundation compare notes/conferences on this one day.

COMMENT
@matthewrehrl

It’s interesting looking at the @ahdubai twitter account. Very clean, posts about twice per week.

I bet there will be interesting things to learn. For example, there is a bilingual component to their account – something which many hospitals may need to improve here.

There is also the challenge of transcultural healthcare – not just within the west, but outside of it. I may be wrong, but I suspect trans-global social media efforts are an entirely different beast than national messaging. It would be interesting to have places like Mayo and Bill and Melinda Gates Foundation compare notes/conferences on this one day.

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You've raised an important point about cultural considerations, @matthewrehrl. Of course we have experienced folks within Mayo Clinic who have close ties to the region, but Lee learned a lot when he visited Dubai in September to coordinate details. One difference re: our plans to include a patient panel. The culiture doesn't encourage as much personal sharing as we'd expect in the US. We have to be careful about who we invite to participate and the kinds of questions to ask. All this is possible by collaborating with our colleagues there.

Liked by David Grayson

COMMENT
@matthewrehrl

It’s interesting looking at the @ahdubai twitter account. Very clean, posts about twice per week.

I bet there will be interesting things to learn. For example, there is a bilingual component to their account – something which many hospitals may need to improve here.

There is also the challenge of transcultural healthcare – not just within the west, but outside of it. I may be wrong, but I suspect trans-global social media efforts are an entirely different beast than national messaging. It would be interesting to have places like Mayo and Bill and Melinda Gates Foundation compare notes/conferences on this one day.

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Good thoughts! That's why we want to have speakers from the region in addition to those coming from the West…and probably more of the former than the latter. We look forward to the opportunity to learn together from and with these international colleagues.

COMMENT
@DanHinmon

You've raised an important point about cultural considerations, @matthewrehrl. Of course we have experienced folks within Mayo Clinic who have close ties to the region, but Lee learned a lot when he visited Dubai in September to coordinate details. One difference re: our plans to include a patient panel. The culiture doesn't encourage as much personal sharing as we'd expect in the US. We have to be careful about who we invite to participate and the kinds of questions to ask. All this is possible by collaborating with our colleagues there.

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#EveryoneIncluded

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