What You Can Learn from Patients about Stories and Social Media
Patients from Mayo Clinic Connect will be a part of "Patient Panel: What do Patients Want to Know? Ask Us...Anything" at the Mayo Clinic Social Media Network 2019 Annual Conference. To learn more from them and other expert speakers, please join us!
Are your patient stories resonating with your audience? How do you know? Here’s your chance to ask a panel of patients and caregivers.
Stories engender empathy. They help us connect. Patient stories are indispensable to health care communications and marketing, branding and beyond. What does it take to tell a good patient story and have it shared?
Patients and caregivers participating in online social spaces and sharing their health stories is arguably the single, most transformative aspect of health care and social media. Through the social web, patients and caregivers can connect quickly with a wide network of other patients and caregivers, as well as with you and your organization.
At the 2019 #MCSMN Annual Conference, four patients and caregivers, John Bishop, Teresa Bowers, Rosemary Huckleberry, and Scott Phillips, will reflect on patient-targeted social media that engage and why they’re good. They’ll also share their pet peeves about examples that miss the mark.
Let’s get the conversation started here. Help the panel prepare by answering these questions and asking your own.
- What do you find challenging when sharing patient stories?
- What impact do you hope patient stories will have?
- What questions do you want the patient panel to answer?